DAA Political Ads Program Licensing and Pricing
Political Ad Icon Licensing and Political Ads Program Pricing are based on your role in the advertising ecosystem.
- Are you a single candidate or organization that runs digital ads?
- Are you an agency or media provider with numerous political advertiser clients?
- Are you a DSP that offers an in-house solution for transparency -- or plans to use AdChoices?
- Are you a publisher or SSP that hosts political advertisements -- direct or programmatic -- on its sites/apps?
Pricing For American Clients (USD) | Political Ad Icon License Only
Subject to Licensing Agreement
| Organization Type |
Icon Licensing Fee |
| Single candidate or organization, Company with multiple clients (DSP, agency, consultant, etc.); Company with multiple clients (DSP, agency, consultant, etc.); Company, platform or publisher that integrates with API solution |
$0 |
Pricing For American Clients (USD) | Political Ads Icon-Serving Platform
Subject to Licensing Agreement and Icon-Serving Platform Addendum
|
Organization Type
|
Icon Licensing Fee
|
Platform Subscription Fee
|
CPM Usage Fee* (Billed Monthly or by Campaign by Participant’s Choice)
|
|
Single candidate or political organization
|
$0
|
$250 annually (includes onboarding training for staff, subsequent training as needed)
|
$0.25 CPM ($250 per 1 million impressions)
|
|
Company with multiple political clients (agency, consultant, publisher, SSP, etc.)
|
$0
|
$500 annually (includes onboarding training for staff, subsequent training as needed)
|
$0.25 CPM ($250 per 1 million impressions)
|
|
Company, DSP that integrates with DAA Platform
|
$0
|
$2,500 annually (includes 2 hours of onboarding training for staff, subsequent training as needed).
|
Upon integration, API and volume CPM discounts are available for DSPs, with monthly thresholds that exceed 1 million, 10 million, and 100 million impressions. Please contact us.
|
|
Company, DSP that builds an in-house solution
|
$0
|
Please alert us to your in-house solution enabling Political Ad icon and disclosure delivery. We encourage you to learn about DAA’s custom platform as an alternative. A Licensing Agreement is required to use DAA’s icon-serving platform.
|
Upon integration, API and volume CPM discounts are available for DSPs, with monthly thresholds that exceed 1 million, 10 million, and 100 million impressions. Please contact us.
|
Pricing For American Clients (USD) | Political Ads Registry Platform
Subject to Licensing Agreement and Icon-Serving Platform Addendum
|
Organization Type
|
Registry Licensing Fee
|
Platform Subscription Fee
|
Monthly Program Fee****
|
| Publisher or SSP |
$0 |
$0 annually (but does require a Political Ads ad registry license agreement) |
$0 (annual commitment) |
|
Single candidate or political organization
|
$0
|
$250 annually (includes onboarding training for staff, subsequent training as needed). If you are also using the icon-serving platform, there is no additional charge.
|
$100 (60-month commitment)
|
|
Company with multiple political clients (agency, consultant, etc.)
|
$0
|
$500 annually (includes onboarding training for staff, subsequent training as needed). If you are also using the icon-serving platform, there is no additional charge.
|
$300 (60-month commitment)
|
|
Company, DSP that integrates with DAA Platform
|
$0
|
$2,500 annually (includes 2 hours of onboarding training for staff, subsequent training as needed).
Please contact us for customization information.
|
$1,500 (60-month commitment)
|
|
Company, DSP that builds an in-house registry.
|
$0
|
DAA’s registry keeps pace with changing state, federal and Canada law. We encourage you to learn about DAA’s custom platform as an alternative. A Licensing Agreement is required to use DAA’s registry platform.
|
Upon integration, API and volume CPM discounts are available for DSPs, with monthly thresholds that exceed 1 million, 10 million, and 100 million impressions. Please contact us.
|
*CPM usage fees can be billed by the campaign or on a monthly basis. This can be specified at the time of program registration, or subsequent to the initial invoice. The usage CPM for campaigns includes the tech that displays the icon inside your ads and builds the pop-up window with additional information to voters on a dedicated transparency page.
The platform also features survey capabilities and custom icon impression maps. Mapping services support in the DAA Political Ads Program is based on a minimum 1 million impression count per campaign at no extra charge. An a la carte charge can be arranged for impression counts of less than 1 million.
**Ad Registry usage is charged on an annual basis: $250 annually (for agencies and consultants), $500 annually (for publishers), and $15,000 (for demand-side platforms). (Some states require registries to be maintained for at least five years.) Additional hosting charges may apply if total usage exceeds 4 gigabytes a month.
USA: Contact trent@aboutads.info or chet@aboutads.info for details.
