diversity

Next stop, Mcdonald's

none
none

The Christmas ads that did and didn’t resonate with the Black community in the United Kingdom.

Cheers adgrunts, I hope you're knee-deep in wrapping paper&ribbons, Christmas party invites, and have found all the gifts that you want to gi

Disney - “The Gift” Christmas advert (2022) 2:05 (United Kingdom)

This is the final installment of the ‘From Our Family To Yours’ trilogy, “The Gift,” which celebrates the joy of giving.
12 Comments

While Iranian women risk their lives protesting the compulsory hijab, Mathem in Sweden runs ads with a hijab-clad model.

Adding a bit of diversity in your ads by choosing models from minorities has been a go-to move by most brands for the past decade, but it's begin

Very / Very.co.uk - Gifts for all your Christmases (2022) :40 (UK)

There are a lot of Christmases on the way to Christmas. There is ‘early Christmas’, ‘work Christmas’, and ‘birthday Christmas’.

Newly Rebranded Hartz and Agency of Record, Cutwater, Launch Playful Campaign for Delectables

Newly Rebranded Petcare Leader Owns the Cat Lick in Catchy Campaign and Jingle

Stella Artois unveils new ad campaign for beer unfiltered, by showing it "Beer, au naturel."

Stella Artois launches new campaign to showcase its new Unfiltered beer in all of its glory, celebrating a more authentic and ‘naked’ way of life.

"Black Characters" amplifying Black voices

Just last week a group of Brazilian creatives called out the Cannes Lions for the lack of jury diversity in the Brazilian panel.

LO - The whole answer / The Nurse and the Security Guard (2022) :60 (Sweden)

LO, The Swedish Trade Union Confederation, has created this ad that not so subtly tells everyone to vote for the Social Democrats.

Google Mountain View “Real Tone” technology case study (2022)

Case study for the real tone technology in Google's photo app. 
none

The One Club opens COLORFUL grant program for BIPOC creatives under 30

Vibrant branding for this year’s COLORFUL program, created by Lebassis, the talented art director and lettering artist based in Rio de Janeiro and YG1

Roccamore runs a #RespectHighHeels: More women in the boardrooms campaign on International Women's Day, it backfires

Only 20% of all board members in Danish companies are female - 1 woman for every 4 men. It's 6%, if you remove family connections.
none

Filmmaker Sean Wang Wins Inaugural COLORFUL Grant, 11 BIPOC Finalists Get Free Entry to Young Guns 19

The One Club names winner/finalists for Young Guns COLORFUL BIPOC grant

Paola Kudaki Directs CoverGirl Campaign with New Ambassador America Ferrera

Directed by Believe Media’s Paola Kudacki, the spot offers a glimpse into Ferrera’s path to embracing her identity as a Latina woman, playful artist,
12 Comments

Google Pixel - "Lizzo in Real Tone" (2022) :60 (USA)

Google Pixel's new camera technology tackles the issue of capturing darker skin tones properly, it's called "Real Tone".

Black & Abroad launches data-driven follow-up to its celebrated “Go Back To Africa” campaign.

Two years after its provocative and acclaimed pan-Africa tourism campaign “Go Back To Africa,” travel brand Black & Abroad has launched a powerful

Memo to advertisers using stock hands, don't color the palm black it's super weird.

Once again an advertiser has found themselves in hot water for making a weird hand using stock images.

Google Pixel 6 - El Amor Habla / Bodega Love (2021) :60 (Spain)

"They say love is when you can sit in silence with someone"

Knix - “Blood, Sweat & Pee (Nothing to Hide)” (2021) 1:00 (Canada)

Hit me with the blood, sweat and pee. We leakproof.
2 Comments

Bouygues Telecom - Keep on Fallin' (2021) 1:10 (France)

Boy meets girl at a party. Boy keeps dropping his phone. Photographing hot air balloons. Their first apartment. Their wedding selfie.

Krisinformation.se - Thank you for doing your part (2021) Sweden

Tack till dig som har visat omtanke om andra. Fortsätt kämpa hela vägen fram.

Blanguage asks: Is Tiffany & Co really ‘About Love’ in their latest campaign?

The creative and cultural agency, Blanguage is founded by two best friends, Daniel Amoakoh (Head of Creative) & Junior Olomowewe. 

RE:Store Launches First Free Ad Campaign for LA-Based Black-owned Business Hurt by COVID-19

The company lends the hardest-hit Black-owned businesses of Los Angeles much-needed creative advertising execution, including credits provided in part

Nivea - Back Home - (2021) 2:00 (Germany)

Paul Arden said, "Music is 90% of your commercial", and there the beautiful but cloying song is overpowering the performances in this ad. 

The Beauty of Blackness - Relaunching Fashion Fair with Black Beauty (2021)

Black beauty is Beauty - case study
none

Shutterstock Names Meeckel Beecher as Head of Diversity, Equity and Inclusion

NEW YORK, April 6, 2021 Shutterstock, Inc.

Pringles - Scorchin’ (2021) :30 (USA)

"Your daughter is a very good kisser" Dad doesn't look too happy to hear that.

UPS - Proudly Unstoppable (2021) (USA)

UPS has been proactively reaching out to minority-owned small businesses throughout the COVID-19 global pandemic.
none

The One Club brings diversity to awards with fusion pencil and cube

The first global awards to recognize diversity in both the makeup of the creative team and the work itself.

New BMO campaign stars Canada’s Drag Race winner Priyanka

BMO Influences at scale, with one of the first campaigns to use influencer generated videos and YouTube Director Mix, to launch its millennial-first c

Petits Frères des Pauvres Don't leave them alone at Christmas - Nicole (2020) :90 (France)

Call them, write them, zoom them, but above all, don't leave them alone at Christmas.

Nissan Rogue - "What Should We Do Today" (2020) - :30 (USA)

The parents driving a Nissan Rogue show their kids a good, time, first heading to the mountains and snow, then the beach simply by touching the air co

John Lewis / Waitrose - Give A Little Love - Christmas (2020) 2:00 (UK)

"We believe that the world would be a better place if we all gave a little more love.

Argos - An Evening with AbracaDaisy & The Incredible Lucy / Christmas (2020) 2:00 (UK)

This year, the magic of Christmas is captured by two sister’s dreams of becoming master magicians, and after they circle a simple box of tricks, we wi

Maersk - 'Together, All The Way' – An Anthem (2020) 3:00 (Denmark)

An Anthem by ©A.P. Moller – Maersk

Lucky Helps JCPenney Deliver Holiday Wishes For Joy, Comfort & Peace

JCPenney brings a welcoming, joy-filled celebration of the holidays in a new spot where families embrace the spirit of the season with loving and pl

Peleton - Workouts for the Family / Feeling Good (2020) :30 (UK)

This campaign went live last week across TV, Digital and Web, features the original version by Nina Simone, as well as two new versions, a Hip Hop cov

“Black Joy Manifesto,” Edited By Cut+Run’s Aika Miyake for PASSERINE, Is A Poetic Celebration of Black Lives

#TheMovement4BlackLives - DearBlackPeople “Black Joy Manifesto” is a short film and poetic love letter to the beauty and importance of Black lives.

Amazon - The show must go on (2020) 2:00 (UK)

Lucky Generals tells this story of a ballerina practicing for a show during Corona times.

Clas Ohlson - Doll's daily adventures (2020) :30 (Sweden)

In his latest integrated campaign, Clas Ohlson - Swedish retail chain - encourages you to repair instead of throwing away.

HERMÈS - "Objects for interior life" by Christopher Anderson (2020)

Christopher, in collaboration with the creative director fabien mouillard from Publicis & Nous brought the collection to a new level and delivered

Timber Collaborates With Leo Burnett/Detroit On Buick Commercial Featuring Amazon’s Alexa

The visual effects & design team at Timber collaborated closely with agency creatives at Leo Burnett/Detroit over the summer on the recent Buick c
1 Comment

Malin Nilsdotter - Princess Tuvstarr (2020)

Malin Nilsdotter creates jewelry with a clear nod to fantasy and fairytales, so it makes sense that her new commercial for her brand would be a modern
none

CNN's Van Jones to keynote The One Club's global Where Are All The Black People free online diversity conference

CNN’s Van Jones to Keynote The One Club’s Global “Where Are All The Black People” Diversity Conference 10th year of the conference goes global
none

The One Club names first 15 Black creatives for free ONE School portfolio program

We’re proud to announce the first-ever class of 15 Black creatives accepted for the ONE School free portfolio program.
none

The One Club Returns to “Where Are All The Black People” Name for Annual Multicultural Conference

11th edition goes global as a free online event September 22-24; new branding by Goodby Silverstein & Partners
none
1 Comment

The ad industry won't change for good until it hits rock bottom

Back in the mid-90’s Jay Chiat was simultaneously scoffed at and envied for attempting to create the ad industry’s first “virtual offices.” The theory
none

One Club expands ONE School for Black creatives to West Coast

The One Club Enlists LA Creative Ez Blaine As ONE School Expands to West Coast Strong demand prompts free 16-week portfolio school for Black c
4 Comments

Nike's split screen ad exposes Nike's split personality

Excellent split-screen editing aside, the new Nike ad offends people both internally at Nike as well as the consumers they hoped to attract.
none

One Club launches ONE School portfolio program for Black creatives

Free 16-week online school run by award-winning creative director Oriel Davis-Lyons aims to be “creatively excellent and unapologetically Black”;
none

Tennent’s is gifting a pint to Scotland in "Dedicated to you" campaign.

Scotland’s favourite beer makes a return to TV with "Dedicated to You" campaign.

Band-Aid® plans to launch a range of bandages that "embrace the beauty of diverse skin"

Band-aid® have finally caught up and have announced that they are "committed to launching a range of bandages in light, medium and deep shades of

British Gas - Here to solve (2020) :60 (UK)

British Gas is here to solve.
none

Tesco's "about bloody time" bandage product is accused of plagiarism.

As I pointed out already, Tesco's bandages for diverse skin are not the first, but now they're even accused of plagiarising the concept from

ASDA - Extra Special Beef / Don't compromise - (2020) :30 (UK)

You and nan are having a disagreement, but don't compromise on beef.

Zalando - It’s what you do. Or don’t. (2020) :340 (Sweden)

In Zalando’s latest global streetwear campaign, created by the creative agency Acne, they pay an homage to the style’s ability to be the opposite of w
2 Comments

Tesco relaunches dark skin tone band-aids with a bloody double entendre

"It's about bloody time" reads the cheeky headline.

84.Paris launches "Cities Made To Create" to promote CHILE 20, the exclusive adidas original x Foot Locker collection

For the launch of their new CHILE 20 collection, adidas originals selected 84.Paris, an agency positioned towards new generations, and their pop and s

SAS - "What is Scandinavian? Nothing" 45 second edit launched as controversy continues.

All ads are eventually edited down to TV-slot length, so here is the 45 second version of the SAS ad "What is Scandinavian? Nothing"
1 Comment

Gillette "Raheem Sterling: Made of What Matters" (2020) 1:10 (UK)

Gillette UK wants you to contemplate what matters.
6 Comments

SAS remove their "What is Scandinavian? Nothing" commercial after backlash

That was unexpectedly fast. SAS removed their "What is Scandinavian?
17 Comments

SAS - What is truly Scandinavian? Nothing (2020) 2:42 (Denmark)

‘What is truly Scandinavian? And the answer is: absolutely nothing. ‘Our democracy? Credit goes to Greece. Parental leave? Thank you, Switzerland!’

Nubian Skin wins TFL's diversity in advertising competition, Mayor Sadiq Khan gets backlash on Twitter

The Nubian Skin billboard above was this year's winner of the TFL's competition to improve ethnic diversity in advertising.

ŠKODA - Made for Ireland (2020) :30 (Ireland)

Whatever you're made of, there's a ŠKODA made for you. ŠKODA. Made for a New Ireland.

ŠKODA - Made for Ireland / Bride, Beach and Busy mom (2020) :30 (Ireland)

A bride waits impatiently for dad the get the car ready. An equestrian loads his horse into the trailer.

BBDO Toronto: Not a Costume

Before you head out the door this Halloween, let’s make sure you get it right.

Repatha - 'Father of the Bride' (2019) :60 (USA)

They do the father bride dance to a song by K.C. and Sunshine Band
1 Comment

Stella Artois - Great Beer Travels (posters) - (2019) (Belgium)

Stella Artois is a Belgian beer with more than 600 years of brewing tradition. And you know how it goes with great ideas: They travel.

'Girls In The Game' - Soccer Without Borders

Soccer Without Borders, ‘Girls In The Game,’ Highlights The Unique Challenges Faced by Under-Served Youth And Inequalities in Sport Nemo Design partn
none
2 Comments

Bryan Howard is helping African Americans get a bigger voice in advertising and entertainment.

The voice over artist and musician has launched the African American Voice Actor Database.

Shirley & Fatima - the gift (2019) 90 (UAE)

The opening shot shows how Shirley suddenly has a bright idea. What could it be?
1 Comment
2 Comments

Sephora - They / Ze / Xe - We Belong to Something Beautiful (2019) 1:40 (USA)

Sephora explains that this is their “Identify as We” campaign, which celebrates the transgender and non-binary community and "our long history in
2 Comments

Coca-Cola launches Ramadan campaign - in Norway

To celebrate Ramadan, Coca Cola launched a new billboard campaign with the now famous logo enveloped by a crescent moon.

Nike - "Dream With Us" ad released on Mother's day promotes gender equality, but they don't sponsor athlete's on maternity leave

Just as the Nike "dream with us" ad, promoting gender equality, is released Olympic runner Alysia Montaño slaps back in a New York Times opi

European Parliament’s new campaign documents real-life births to encourage Europe to vote

With just one month to go until the most important elections in the history of the European Union, the European Parliament is launching a campaign in
1 Comment

HUMIRA - Missing / “Remission Is Possible” - (2019) :60 (USA)

A dad mises out on life because of Chron's

Many Seeds Of Change Bring Awareness To Bonton Farms

Dallas’ Advertising Industry Comes Together To Support Local Community Organization: Bonton Farms Bonton Farms is redefining community in its neigh

Pages

Subscribe to diversity