We’re excited to announce that the Pacific Content brand has been acquired by Lower Street, the full-service podcast production agency. Lower Street and Pacific Content have a lot in common: a passion for producing the best podcasts on the internet, a belief in the power of storytelling for brands, and even some of our clients. As one of Pacific Content's founders, Steve Pratt, has said: “Harry Morton [Lower Street’s founder] is one of my favorite leaders in the podcast industry. I’m consistently impressed with how thoughtful he is about building the Lower Street culture and team, and how generous he is in publicly sharing his thinking and strategy with the marketing and podcast industries. I am very grateful that Harry and his team are building an exciting new chapter in the Pacific Content story and I can’t wait to see where they take it next.” We’re thrilled to join the Pacific Content brand with Lower Street to create the world’s #1 branded podcast company. Stay tuned for more exciting updates!
Pacific Content
Advertising Services
We make original podcasts with brands like Dell Technologies, Charles Schwab, Rocket Mortgage, Red Hat, Adobe, and Ford.
About us
Celebrating 10 years of creating the most influential podcasts for brands like Ford, Dell Technologies, Charles Schwab, Rocket Mortgage, Red Hat, Adobe, Morgan Stanley, and Audible. Weaving brands into culture through podcast content and advertising. Want the latest industry news and insights delivered straight to your inbox? Sign up for our weekly newsletter here 👉 https://bit.ly/2ZazBFJ
- Website
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https://pacific-content.com
External link for Pacific Content
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Toronto
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Branded Podcasts, Content Marketing, Podcast Production, Social Media Strategy, Branded Content, Podcast Consulting, Content Strategy, Multi-platform strategy, Audience Development, Brand Storytelling, Podcast Strategy, Original Podcasts, and Original Content
Locations
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Primary
Toronto, CA
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Vancouver, British Columbia, CA
Employees at Pacific Content
Updates
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Pacific Content reposted this
I work with some ridiculously talented podcasters. Pacific Content now has Official Selections in the audio categories at both The Tribeca Festival AND #TribecaX2024. Our podcast IRL: Online Life Is Real Life has just been selected for the Tribeca X honours, which we share with the Mozilla Foundation. h/t to Erin Pettit, Kristie Chan, Annie Rueter and Aparita Bhandari here at Pacific Content, as well as our host Bridget Todd, and Solana Larsen, Eeva Moore, J. Bob Alotta, Neha Ravella & Kasia Odrozek at Mozilla. And a show concept called The Beautiful Fire, in partnership with BAD ROBOT PRODUCTIONS, INC will be one of the selections in the non-fiction audio category at Tribeca. w/ Andy Sheppard, Dominic Girard, Mark Angly, Emily Shank, Christina Choi and host David Weinberg What's the line? "It's an honour just to be nominated"? With teams like these, it truly, truly is. https://lnkd.in/g7HVXHkU https://lnkd.in/gWqrBwvw
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In honor of Global Accessibility Awareness Day, our team shares tools and best practices on how to make your audio content more accessible. According to the WHO 1.3 billion people have a significant disability. Not all people with disabilities would find a typical podcasting experience to be a barrier, but for those who do, there are some things we can do for our productions that can make a difference. Start here to make your podcast more accessible. From Jennifer Leask, with contributions from Robyn Edgar & Mark Angly
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Episode descriptions (also referred to as episode summaries, or show notes) are one of your best chances to draw the listener in. It can make or break whether they decide to click play! So what should you put in your show notes? How do you write it? And what are some best practices? Showrunner Pippa Johnstone shares everything you need to know to write show notes that will catch listeners' attention! https://lnkd.in/ggFwCXCV
Episode Descriptions to Make Listeners Click Play - Pacific Content
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It's official: Our project with BAD ROBOT PRODUCTIONS, INC and David Weinberg will be featured at Tribeca Audio. Three men stumble into the woods to commit a crime. Instead, they spark a chain reaction that leads to international headlines, destroying thousands of acres of forest. Check it out: https://lnkd.in/geSdy-Wi
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We've been getting a lot of questions about the perfect podcast ad. It's no surprise: brand-building now accounts for 61% of podcast advertising (IAB), and brands are investing more into podcasts than ever before. Here's part 1 of 2 on our philosophy of designing the most effective produced ad, how to find the audience, and how to turn your ambitions into reality. By Russ More
So You Want to Build A Podcast Ad - Pacific Content
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If there’s one thing we love (besides a really good story), it’s data. So, when Sounds Profitable announced they’d be releasing a new study, The Ad Bargain, we were excited. And the research doesn’t disappoint. Unsurprisingly to those of us in the industry, podcasting may be the most slept-on attention bargain for brands. Let’s dig into some of the nitty gritty results that stood out to us.
The Attention Bargain - Pacific Content
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Have you voted yet?? The Webby Awards voting closes at midnight PT, tonight! You can vote here: https://lnkd.in/gqD_cVHe On What Should I Do With My Money, we match real people, asking real questions about their money, with experienced Financial Advisors. You’ll hear answers to important questions like: Is now the right time to buy a house? How should I be saving to cover the cost of college? How much do I really need to retire and am I on track?
We're proud of all of the work we do, but a few The Webby Awards noms never hurt! Congratulations to our partners at Morgan Stanley & Mozilla, and the brilliantly creative teams behind the shows. In the Best Branded Podcast category: What Should I Do With My Money, made with Morgan Stanley. Go vote! https://lnkd.in/gqD_cVHe An honouree in two categories: Podcasts - Best Series, and Podcasts - Arts & Culture, IRL: Online Life is Real LIfe, made with Mozilla.
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3, 2, 1... go vote! https://lnkd.in/gqD_cVHe Morgan Stanley The Webby Awards
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We're proud of all of the work we do, but a few The Webby Awards noms never hurt! Congratulations to our partners at Morgan Stanley & Mozilla, and the brilliantly creative teams behind the shows. In the Best Branded Podcast category: What Should I Do With My Money, made with Morgan Stanley. Go vote! https://lnkd.in/gqD_cVHe An honouree in two categories: Podcasts - Best Series, and Podcasts - Arts & Culture, IRL: Online Life is Real LIfe, made with Mozilla.