News Releases
2024 NEWS ARTICLES
The Digital Advertising Alliance (DAA) today (June 13, 2024) named Genie Barton and Lee Peeler with the 2024 "DAA Privacy Icon" award in recognition of their leadership in privacy self-regulation and accountability. While serving at the Council of Better Business Bureaus (now BBB National Programs), Barton and Peeler created and ran the Digital Advertising Accountability Program, which continues to serve as an independent enforcement program for self-regulation of the digital advertising industry.
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WebChoices 2.0 Supports Opt-Outs for Emerging Non-Cookie Technologies Used for Targeted Ads; DAA Announces End-of-Year Deadline for Adoption
NEW YORK, NY -- June 12, 2024 -- The Digital Advertising Alliance (DAA) today announced the most significant update to the advertising industry’s ...
Large Majorities of Respondents Want to Maintain AdChoices’ Icon-Based Tools, Prefer Expanded Use of AdChoices Icon Over Alternatives
NEW YORK, NY -- April 2, 2024 -- Americans broadly recognize, understand, trust, and support the ubiquitous blue triangular AdChoices icon that appears across ads, websites, and apps and provides access to information and choices about ads, according to a ...
2023 NEWS ARTICLES
Ad-Related Companies Can 'Future-Proof' Their Identity Plans by Integrating DAA’s Token-ID-Based Tool for Email and Now Phone-Based Choices
WASHINGTON, D.C. – August 2, 2023 – The Digital Advertising Alliance (DAA) today launched new beta functionality allowing individuals to opt out of interest-based advertising (IBA) via the submission of “hashed” -- or encrypted -- phone numbers. ...
DAA Best Practices Explain How Companies Should Provide Notice and Control Over Collection and Use of Connected Device Data
WASHINGTON, D.C. – June 15, 2023 – The Digital Advertising Alliance (DAA) today released new DAA Best Practices to help companies understand how the ...
Jaffe and Michelotti Recognized for Career-Long Leadership in Promoting Advertising Self-Regulation & Consumer Privacy
New York, NY – June 14, 2023 – The Digital Advertising Alliance (DAA) today announced former ANA Government Relations EVP Dan Jaffe and former Chief Legal, Government & Corporate Affairs Officer of Leo Burnett Worldwide Carla Michelotti will be the recipients of the second annual “DAA Privacy Icon” awards. The awards honor Jaffe and Michelotti for their career-long leadership in helping the advertising industry build effective self-regulatory programs and create robust standards for responsible data use.
“There are few...
Regional Digital Advertising Alliances (DAAs) Release Tech Specifications to Help Brands and Publishers Simplify & Improve User Choice Experience
New York/Toronto/...
2022 NEWS ARTICLES
Digital Advertising Alliance Honors Experian and SVP Tony Hadley with First 'DAA Privacy Icon Award'
Award Recognizes Hadley’s Career of Contributions to Consumer Protection, Self-Regulation, Responsible Data Use
New York, NY – May 4, 2022 – The Digital Advertising Alliance (DAA) today recognized Experian and Tony Hadley, Experian’s Senior Vice President of Public Policy, with its first annual “DAA Privacy Icon” award. The award recognizes Hadley for his career of contributions to the DAA’s work and industry efforts to strengthen consumer protection, self-...
AMI Providers Must Certify Compliance with AMI Policy Framework; TrustArc to Extend DAA Role to Serve as Initial Certification Partner; LiveRamp First Provider to Undergo Certification; Prebid Addressability Framework To Be Initial Software Service
New York, NY – May 3, 2022 – Today the Digital Advertising Alliance (DAA) announced the launch of its initial certification process for providers of Addressable Media Identifiers (AMIs). AMIs are used to enable relevant advertising, optimized outcomes, measurement tools, and other important functionality with new privacy safeguards for the ad-supported digital content and...
PRAM Winds Down Operations Following Release of Policy Framework for AMIs
NEW YORK, NY, February 24, 2022 – The Partnership for Responsible Addressable Media (PRAM) today announced the conclusion of its work and the transition of the process for certification, education, and enforcement around Addressable Media Identifiers (AMIs) to the Digital Advertising Alliance (DAA), which will extend and enhance its current self-regulatory program to cover those emerging technologies.
In addition, the advertising trade associations will continue to conduct their own evaluation, direct dialogue, and...
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