At Think Summit Europe, Movable Ink CEO Vivek Sharma shared how an ensemble approach to AI models can address the personalisation challenge in CRM, and how AI-as-co-pilot enables marketers to put customer over campaign.
We’ve seen lots of examples of new intelligent search features or conversational agents in the last six months in online retail – from Walmart, Instacart and Amazon, for example. In a recent article, I tried out some AI-powered product discovery features to see how useful they might be for shoppers. And though they each provided distinctive […]
AI ‘copilots’ have boomed in martech and beyond over the last year, with some predicting that they are the future of software. But does everything need to have a conversational interface?
Here are some of the statements about AI in marketing that stood out in the 2024 trends presentations we’ve been reading from agencies, consultancies and experts.
