Contextual media and the future of grocery: A chat with Chicory CEO Yuni Baker-Saito
What is contextual commerce media, and what role will it play in a rapidly changing adtech ecosystem dealing with signal loss and a lack of transparency?
What is contextual commerce media, and what role will it play in a rapidly changing adtech ecosystem dealing with signal loss and a lack of transparency?
Benjamin Lang is Head of Partnerships for Northern Europe at Shopify, having joined the business in 2022 from his previous role at payment service provider Mollie. Alongside his career, he spent 13 years as an elite rower, representing France at the Rio Olympic Games in 2016 and attending the Beijing Olympic Games 2008 as part […]
EVP Chief Digital Officer Arianne Parisi discusses the retailer’s partnership with search solution Algolia and its ongoing “customer-centric transformation” through composable commerce.
Non-endemic retail media will be one way in which the channel continues to grow. But can it undermine the shopper experience?
Julia Paulsen, Director of Ecommerce Nordics at Elkjøp, discusses testing and optimisation, including encouraging shoppers to log in, getting cross-sell right, and iterating search, ‘merch’ and personalisation.
To make the most of retail media, brands are restructuring teams, changing their planning cycles, updating their approach to measurement, and reassessing how they target shoppers.
A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media. This report is aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.
This report looks at how deep customer understanding can help businesses generate demand for their ecommerce propositions and create seamless shopping experiences.
This report discusses the metrics that matter most throughout the ecommerce journey and covers testing and optimisation techniques as well as attribution models.
This report looks at the strategies businesses can employ to convert demand, maximise value and optimise their ecommerce propositions.
This report looks at the fundamentals of ecommerce and discusses how businesses can prime their ecommerce strategy and operations with technology, resourcing and analysis.
Research shows clear benefits for companies that make personalisation part of their business strategy. This report provides guidance on how to enable and deliver personalised experiences at scale through data, tools, techniques and people.
1. Executive Summary Customer Lifetime Value (CLV) is considered one of the most important factors in determining present and future success of a business. However, less than half of those surveyed for this research said they were able to measure CLV. With it costing less to retain a customer than acquire a new one and […]
Search engines are often the first port of call in the customer journey. Econsultancy’s Paid Search Best Practice Bundle covers everything businesses need to know about the complex and constantly evolving area of paid search advertising.
This special edition of Digital Transformation Monthly looks at the rise of retail media networks and the conditions that have led to their growing appeal, featuring key stories from individual retailers.
The French sneaker marketplace partnered with Eskimoz to refine its SEO strategy with content and linkbuilding strategies to target a variety of business-critical and high-potential search queries. Wethenew | Eskimoz
The UK pre-owned antique and vintage marketplace partnered with outbloom to drive growth through paid search using a data-driven approach, lifting average order values 16%. Vinterior | outbloom
The giftware retailer partnered with Circus PPC to drive a higher return on investment (ROI), then allocated freed-up budget into Performance Max, Dynamic Search Ads and other campaign formats in high-performing areas. Enesco | Circus PPC