IMPACT Weekly Magazine

Gabbar Singh's fondness for Glucose-D biscuits in a 1976 Britannia ad was one of the first times a character, not an actor, was used in Indian advertising. This commercial followed early celebrity endorsements like Leela Chitnis for Lux in 1941 and Kishore Kumar for Brylcreem in the 1950s, marking a shift towards fandom advertising. Karan Dua OPPO India Ripal Chopda The Sleep Company Sudesh Shetty Fibe.India (Formerly EarlySalary) Ragini Hariharan Himalaya Wellness Company Neelima Burra Luminious Power Technologies Tushar Malhotra Bisleri International Pvt Ltd Mrunali Dedhia Chtrbox Iraj Fraz Batla DDB Tejveer Singh Bhamb Chaithali Rai Sudish Balan Tonic Worldwide Hima Bulusu Carat TheSmallBigIdea Shivashish Tarkas The InterMentalist Yash Chandiramani Admatazz Ruksheen Palia SocialPanga Read more: https://lnkd.in/dvtTeuFA #advertising #creativity #E4M #IMPACT #marketing

#ImpactAt20 The return of Kaun Banega Crorepati to Sony Entertainment Television in August 2010, with Amitabh Bachchan as the host, was seen as a game-changer for the network. This IMPACT article features insights from media experts on how KBC's revival could boost Sony's ratings and overall performance. SONY ENTERTAINMENT Sam Balsara I Anita Nayyar I Lloyd Mathias I Mona Jain I Sanjoy Chakrabarty #e4m #KBC #SonyEntertainment #GameChanger #TVRatings #IndianTelevision #MediaExperts #TelevisionShow #AmitabhBachchan #EntertainmentIndustry

Brands are leveraging engaging, interactive experiences like virtual try-ons and augmented reality campaigns to captivate audiences. Dale Imerman, WPP’s VP of Immersive Technology & AI, talks about brands connecting with consumers through innovative, tech-driven marketing approaches. Dale Imerman WPP Nawal Ahuja Annurag Batra Neeta Nair Read more: https://lnkd.in/dqFRsFds #advertising #creativity #IMPACT #e4m #marketing #AI #tech

#IMPACTCMOInterview: Adhish Zaveri, VP Marketing, Shaadi.com talks to IMPACT about the idea behind this new offering, its campaign, and more. ✍ Anjana Naskar #IMPACTMagazine #Shaadi #Campaign #Advertising

Unlike Shaadi.com, where users manage their own profiles, VIP Shaadi offers a personalized service with dedicated VIP consultants who act as matchmakers. Adhish Zaveri, VP Marketing, Shaadi.com talks about the new offering and its unique service model. Shaadi.com Adhish Zaveri Read here: https://lnkd.in/dcQ7KidS #advertising #creativity #marketing #IMPACT #e4m

#ImpactAt20 Where can you find the advertising triumvirate - Piyush Pandey, Prasoon Joshi and R Balki together? ... In the Happenings page of IMPACT Magazine - snapped at the same event in August 2010 Annurag Batra I Nawal Ahuja I Neeta Nair Bharat Kapadia I Nagesh Alai I Colvyn James Harris I Gowthaman Ragothaman I Prabhakar Mundkur I Abhijit Avasthi I Srinivasan Swamy I Paul Josy I Partha Sinha #e4m #advertising #happenings #Ogilvy #indianadvertising #PiyushPandey #AAAI

The Rad Ads of the week. Click here to see: https://lnkd.in/dqFjBwke Rohit Malkani Saatchi & Saatchi Abhinav Upadhyay college Dekho Sarvesh Raikar Lowe Lintas Pepsodent Rohan Kumar VML Ravi B. Reckitt Madison Loop Marc Bouchebl Chevron #advertising #creativity #marketing #IMPACT #E4M

#IMPACTFeature: Dale Imerman, VP, Immersive Technology & AI, WPP talks to IMPACT about WPP's foray into Immersive Tech, and what it means for the advertising and marketing ecosystem. ✍ Mansi Sharma #IMPACTMagazine #WPP #AI #Tech #Digital #Advertising

#ImpactAt20 🌟 Prasoon Joshi talks about the legacy of IMPACT Magazine's 20-year journey: inspiring minds, igniting change, and defining a generation. #PrasoonJoshi #MagazineLegacy #Celebrating20Years #InspireChange #GenerationImpact McCann Worldgroup McCann Annurag Batra Nawal Ahuja Neeta Nair

This Week on IMPACT we are talking about how seasonal brands like air conditioners, fans, aerated drinks, inverters, and ice creams have spread their ad spends throughout the year for constant visibility. Is this the end of seasonality? Anil Kumar Suryavamshi Carat Girish Hingorani BlueStar Haier Gaurav Dudeja FCB Interface Swati Rathi Godrej Appliances Dhiraj Sharma Panasonic India Voltas Limited - A TATA Enterprise Deba Ghoshal Neelima Burra Luminous Power Technologies (P) Ltd Usha International Aleesha Desai Baskin Robbins, India GroupM Amyn Ghadiali GOZOOP Group Sourav Ray Cheil India Read story here: https://lnkd.in/dSUBzFtB We have also featured Dale Imerman, WPP's VP of Immersive Tech & AI, as the company leads transformation on engaging experiences with virtual try-ons and AR campaigns. Dale Imerman WPP Read story here: https://lnkd.in/dqFRsFds Nawal Ahuja Annurag Batra Neeta Nair #advertisment #creativity #E4M #IMPACT #adspends #immersivetech