Thought Leadership
Stream Forward with Advertising on Disney+
December 21, 2023
Disney+ opened its doors to advertisers on December 8th, 2022. Let’s look back and stream forward to some of the biggest highlights surrounding Disney+ in 2023.
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Unwrapping Ad Success: How to sleigh your strategy this holiday season
November 02, 2023
The most wonderful time of the year is just around the corner, and audiences and advertisers alike are gearing up to spread holiday cheer.
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Power of Automation
October 24, 2023
At a time when audiences have more choices and access than ever, it is crucial for brands to connect with them efficiently. Hear from people shaping the future of automation at Disney Advertising.
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Get Ghoulish with Disney Advertising
August 21, 2023
Aligning with Disney content is a spooktacular way to reach consumers before and during the Halloween season. Take a look at how Disney and Hulu Viewers* plan to celebrate this holiday and how ads make an impact on consumers.
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Ready, Set, Back-to-School: How to Reach Parents This Shopping Season
June 27, 2023
In an effort to better understand how parents are approaching back-to-school shopping for the 2023 school year, we surveyed Disney Parents* of elementary, middle, and high school kids to uncover their back-to-school shopping secrets, and how advertisers can elevate this memorable experience for consumers.
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Let’s Get Animated: Reaching the Adult Animation Audience
March 21, 2023
Disney Advertising explored Adult Animation consumption across Freeform, FXX and Hulu. Here’s a look at what we learned.
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Tuning In For Entertainment Event Specials
June 22, 2022
Why Disney Viewers Are Watching this ‘Special’ Content
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Father’s Day Celebrating & Gifting
June 07, 2022
How Disney Viewers Find Inspiration For the Perfect Gifts
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