Exploring closer to home? 🏡 McKinsey & Company predicts that domestic travel is set to represent 70% of travel spending by 2030. 📈 They also found that Gen Z and Millennial travellers are likely to make an even number of international and domestic trips, while older generations are set to make twice as many domestic trips. Bókun operators should ensure they are capturing local traveller demand by partnering with regional DMOs and tourism companies in the Marketplace. 🤝 #TravelTrends #DomesticTravel #InternationalTravel
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