Maurizio Scalari

A plethora of great extended coverage on https://lnkd.in/gGfkaBz4 (web and App)

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An important strategic development in the world of sport, underscoring a growing emphasis on aligning expenditure with revenue streams. This proposal represents a crucial adjustment as the industry shifts towards enhanced financial sustainability. This will be a key focus for the broader sports industry in the short-to-medium term, impacting decision-making at all levels. https://lnkd.in/eTtwNBhi

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The ambitions for FIFA+ were as high as any standalone single sports #OTT platform. However, less just two years into full operation, it appears it's become clear to FIFA just how lofty their commercial goals were. Raising funds to support the platform doesn't make much sense for an organization that is so cash flow rich from its major events. The only reasons for considering funding, in my view, would be to de-risk the project, make up for its losses to date, or to invest in more premium rights to truly drive consumption on the platform - and absorb some losses on media rights deals in the process. Unless there are bigger questions being asked by key stakeholders, it's hard to see why additional funding would be needed. #fifa #streaming #sportsbiz #linkedinsports https://lnkd.in/eg7uhpZq

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This technology will be so useful for promoters in the combat sports industry... We will finally be able to provide detailed analysis to our sponsors, on the value of the advertising we provided. With so many digital channels for engaging fans, it was impossible to monitor the exposure of brands sponsors, but now with Sponsorlytix this is about to change.

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We had an incredible time at The Coach Experience 2024 in Rimini! 🇮🇹 From presenting our software to connecting with top football professionals, we made valuable connections and gained new insights. Great job organizing this event, Associazione Italiana Allenatori Calcio. 🚀 We really enjoyed rubbing shoulders with top coaches and showing off our Once Video Analyser and Once Autocam software. ✅ Read all about our experience and insights from the event on our blog - the link is in the comments! 👉 #OnceSport #OnceVideoAnalyser #OnceAutocam #VideoAnalysis #SportsTech #SportsAnalytics #FootballCommunity #SportsTechnology #TheCoachExperience #AIAC #assoallenatori

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Tech Takes the Field at UEFA Euro 2024 As UEFA EURO 2024 approaches, the integration of cutting-edge #technologies into the #tournament sets a new standard in game integrity for global sports events. This summer at #EURO2024, sophisticated tools like Video Assistant Referee (#VAR), Connected Ball Technology, and Semi-Automated Offside Technology (#SAOT) are transforming the beautiful game.   Introduced in the UEFA Champions League in 2019, VAR has progressively become a pivotal component in crucial #decision_making processes across #UEFA competitions. At #EURO 2024, each match will benefit from a dedicated #VAR team supported by assistant #referees and #video operators from the newly established football technologies hub (#FTECH hub) in Leipzig.   #Analyzing #data in Four Video Operations Rooms (#VORs) with a Video Assistant Referee (VAR), two Assistant Video Assistant Referees (AVAR) and three video operators at all games, the #FTECH hub stands as the technological core of EURO 2024.   Data from various sources — whether optical cameras or connected ball sensors — is quality controlled #live, meticulously analyzed and distributed to the different applications like the SAOT and performance analysis portal. The #FTECH hub exemplifies UEFA's commitment to leveraging #technology and advance the game's integrity and spectator experience.   This team will focus on four match-changing situations — #goals, penalty incidents, red cards, and cases of mistaken identity — to ensure the accuracy of critical calls and #fairness in #competition.   For the first time at the #European #Championships, the official match ball will be equipped with adidas connected ball technology. This innovation transmits real-time ball data to #video match officials, harmonizing with player position data and AI to support the Semi-Automated Offside Technology (SAOT).   Introduced in the #ChampionsLeague in 2022, #SAOT leverages ten advanced camera systems installed in the stadium to track 29 different body points per #player to swiftly and accurately judge #offside situations, significantly enhancing the flow of the #game.   Furthermore, UEFA has installed Goal-Line Technology (#GLT) across all tournament venues, employing sophisticated camera systems to instantaneously determine if the ball has crossed the goal line. This technology not only bolsters #referee confidence but also maintains the game's continuity, reducing interruptions and maintaining focus on the field play.   The fusion of technology and football is a revolution that is reshaping how the #sport is played, officiated, and experienced. For #investors, football tech #startups, and enthusiasts, EURO 2024 offers a glimpse into the future of football, where technology and tradition blend to celebrate the world's most beloved #sport.   #UEFAEuro2024 #FootballTechnology #SportsInnovation #ConnectedBall #Football #Kabaten #GLT #Soccer #OmarHadid

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As the hosting of major events like the FIBA3x3 Asia Cup becomes more demanding and dynamic in terms of fan engagement, better players experiences, bite-sized content, it is important for host cities and event organisers to ensure the events are commercially and also, environmentally sustainable. Sustainability efforts are not easy, not free or bring in dollars for the event. Recognition and reward might not be tangible. However, we must not neglect it and press on to do more if we are passionate about sustaimability and sports. Some may choose creative ways to get recogniton (eg buy carbon credits to offset the events carbon footprint) as part of their sustainability activations. Isit right or wrong? Nevertheless, lets do our little part to support sustainability!! #MySgSportsHub #LiveBetterThroughSport #PassionMadePossible Singapore Sports Hub Alex Sanchez Mollinger David Crocker Sport Singapore

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Quoridor is a two- or four-player intuitive strategy game designed by Mirko Marchesi in 1997. Each player is represented by a pawn which begins at the center space of one edge of the board (in a two-player game, the pawns begin opposite each other). The objective is to be the first player to move their pawn to any space on the opposite side of the game board from which it begins. But the distinguishing characteristic of Quoridor is its twenty walls. Walls are flat two-space-wide pieces which can be placed in the groove that runs between the spaces. Walls block the path of all pawns, which must go around them.

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Breaking down the Sports Media Evolution 🎥 At LaSource we are serious about bringing stakeholders together and move forward in this changing industry. That's why it was great to discuss these various expert perspectives on the sports media industry. 🙏Leonard Soler Batet Hans Gabbe Tom Evens and Sébastien Audoux 📖 read the full interview on our website 👇 ☕ want to discuss media strategies? ✉️ #sportsmedia #mediarights

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Tracking ROI for sponsorships is much more accurate nowadays due to the existence of (AI) powered tools that can track every single frame a certain logo/word is displayed. They can also go as far as tracking mentions/ shout outs for ex. (#Esports & gamers’ announcements of sponsors on streaming platforms during live streams). This technology enables sponsoring companies to set accurate KPIs in this field and to assess the ROI and the success of sponsoring a certain event. It also enables clubs, associations and event hosts to properly structure solid activation methods. #Euro2024 #QatarAirways

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Well things are spicing up in the German sports market! DAZN are suing the DFL Deutsche Fußball Liga - their current major sports partner in the market, due to actions that they deem to be anti-competitive behaviour. From what I understand (in short): The Bundesliga wanted bank guarantees after DAZN placed the highest bid for the biggest share of live matches in the next rights cycle - beating out it's market competitors in Sky Deutschland GmbH by a reported €300m! DFL then asked for a bank guarantee for the deal in 24 hours following the bid - which wasn't outlined in the tender and DAZN were unable to turnaround in such short time. The DFL is saying that DAZN were behind on existing payments which caused them to put this clause forward. More details in the article but my conclusion is a simple one - having to take your commercial partners to court will rarely end well. https://lnkd.in/eAJU_QXM

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⚽️[Sports Biz News]🇮🇹 AC Milan Partners with Boomerang in New Regional Partnership. AC Milan, one of the top-tier clubs in Serie A, has announced a new partnership with Boomerang, naming them the Official Regional Sports Betting Partner in Europe. Founded in 2021, Boomerang has rapidly established itself as a global player in the iGaming industry, offering a diverse range of sports betting products. The flagship brand, Boomerang Sportsbook, is renowned for its innovation and customer satisfaction, winning numerous industry awards. This partnership is a significant milestone for both AC Milan and Boomerang. It aims to enhance AC Milan's brand value and global reach while leveraging Boomerang's dynamic growth to engage fans across Europe more effectively. The collaboration is set to provide unique experiences for fans, creating memorable moments and strengthening the bond between the club and its supporters. Currently, several Serie A teams have sponsorship deals with sports betting companies. Key sponsors for the 2023-2024 season include 1XBET, LeoVegas.News, and Betitaly. These partnerships are crucial revenue sources for the clubs, aiding in infrastructure development, player acquisitions, and enhancing fan engagement. 1XBET, in particular, has partnerships with multiple Serie A teams, expanding its influence across the league. Serie A itself significantly benefits from the sponsorship revenue generated by the sports betting industry, amounting to approximately $69.35 million annually. However, it's essential to note that there are increasing regulations on sports betting advertisements in some countries, which could impact future sponsorship dynamics. For Boomerang, this partnership is an opportunity to boost its brand credibility. By aligning with AC Milan's robust brand and extensive fanbase, Boomerang can significantly increase the visibility and recognition of its products and services. This collaboration is expected to set new standards in the European sports betting market, showcasing how strategic partnerships can drive mutual growth and success. Overall, this partnership highlights the importance of sports marketing in enhancing brand value and engagement. As AC Milan and Boomerang work together, they aim to create exclusive experiences for fans, strengthen brand loyalty, and open new business opportunities, serving as a model of successful sports marketing strategies. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #acmilan #seriea #italy #sportsbetting #football #soccer

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The benefits of free access to sport on television and online platforms goes far beyond societal cohesion. This report positions Public Service media organisations at the very heart of the sports ecosystem in Europe. As non profit organisations the impact of our investments in Sport is multiplied many times, meaning the money goes much further and has a more positive societal impact benefiting grass roots sport. Take a look at the new Oxford Economics Study. #sport #publicservicemedia #diversity #investment #society #economicimpact

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Meet Opta Points, and be prepared to engage football fans like never before. It's Stats Perform's transparent new way of measuring player impact, live in-play. So many storytelling and gamification angles that make multiple games more interesting, because every player counts! For example, across last night's LaLiga and EPL games: 🏆 Most points: a goalkeeper, in a team that WON 5-0... (and who's just returned from nearly a year out injured) 🆚 The top ten highest points-scoring players include one from every position, creating fascinating new ways to compare 🔥 Multiple Real Madrid players were influential. Sadly only 2 Spurs players in the top 20 although also only 2 Man City players despite their 0-2 win.. check the link to see who. Opta Points enables comparisons within teams, within games, across leagues, across nations, across men's and women's football. Play around with it here, get ready to record all the fan engagement ideas it will trigger and get in touch to find out more! https://lnkd.in/dQKTbGkf

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FIFA and EA Sports have split due to disputes gaming fans say are caused by "greed"🤑. EA has released EA FC24, but Is this the end of FIFA making football games or the beginning of a new partnership with EA Sports rivals? Read my article on my gaming and tech website Tshwane Gaming for a breakdown of the beef⚽. #EAFC24 #FIFA #esports #gamingnews #EASports

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I'm starting a new, regular summary on the latest innovations and trends impacting sports, esports, fan experience, growth & engagement... If you'd be interested in subscribing to a regular, more in-depth newsletter covering these topics, please let me know in the comments or via the LinkedIn reactions! 📹 MEDIA & COMMUNICATIONS ⚽ Kudos to Juventus Football Club on their stunning new Creator Lab.  Having worked in the media & communications team of two Premier League football clubs myself, I could have only dreamed of a state of the art, dedicated content creation facility like this. See the below post from Tom Hines for a sneak peak inside. Juventus are the latest club to recognise and invest in the massively untapped value of owned content creation and its potential to drive revenues through subscriptions, partnerships and advertising. https://buff.ly/3ylDBao 📺 Sky Sports have unveiled Sky Sports+ - their revamped streaming platform that promises up to 100 simultaneous live streams when it launches in August.  https://buff.ly/3wBURHL --------------------- 🌍 SUSTAINABILITY ⚽ The Premier League clubs have ‘markedly improved’ on their environmental sustainability commitment, according to a new report from Sport Positive Leagues that details all 20 teams’ current efforts.  https://buff.ly/3V0L5HB ⛳ Golf’s DP World Tour wants fans to help tackle the climate crisis with the launch of a new tool enabling spectators to calculate and offset their greenhouse gas (GHG) emissions when traveling to and from tournaments. https://buff.ly/3Uy9rbi --------------------- 💡 SPORTS PERFORMANCE 👟 Nike is leveraging AI and athlete data to design custom performance shoes based on athlete data  https://buff.ly/3UArH3M --------------------- 🏟️ FAN EXPERIENCE 🇰🇷 The HEINEKEN Company hosts soccer watch parties at 24-hour laundromats in South Korea https://buff.ly/3JX08Ng$ ⚽ Fanatics agree a landmark multi-year partnership with The Premier League to produce its trading cards, trading card games and stickers from June 2025 - replacing Panini.  https://buff.ly/3ybnADF --------------------- 🤖 AI x SPORTS Hexis, an AI-powered personalized sports nutrition app, has raised a $2M pre-seed funding round co-led by athlete-driven venture firm Apex Capital. https://buff.ly/3ylKqbJ --------------------- #sportsinnovation #sportstech #sportsmedia #sportsbusiness #futureofsports

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🚀 RESULTS. NOT POTENTIAL ⚽️ Introducing Rosa Sports: Sports Marketing Coached by Data At Rosa Sports, a division of Rosa Films sàrl we believe in one guiding principle: results matter. In the dynamic world of sports marketing we're committed to delivering tangible business outcomes for organizations and brands. 🎯 Focused Approach Our singular focus is on achieving measurable results. We don't rely on potential; we rely on proven strategies backed by data-driven insights. By leveraging our industry knowledge, creative thinking, and rigorous analysis, we cut through the noise to find what truly works. 💼 Business Impact What sets us apart is our unwavering commitment to delivering business impact. Whether it's driving revenue, increasing brand visibility, or engaging fans, our strategies are designed to deliver measurable outcomes that matter. ⚡ Powerful Strategies, Tangible Results The result of our approach? Powerful strategies and implementation that drive real results. We believe in action over speculation, execution over guesswork. When you partner with Rosa Sports, you're partnering with a team dedicated to achieving success together. 🤝 Let's Connect Ready to take your sports marketing to the next level? Let's connect and explore how Rosa Sports can help you achieve your business objectives. Reach out today and let's turn potential into performance! rosasports.ch

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FIFA is reportedly seeking to raise $2 billion to expand its FIFA+ #OTT platform, just two years after its launch. In the latest episode of #StreamTimeSports, Chris Stone and I discuss FIFA's reasons for investing in a DTC platform, the challenges FIFA+ has faced, and how the new funding might be used. We also examine the NFL's legal issues with the Sunday Ticket class action suit, considering the likelihood of an appeal and the potential impact on future rights negotiations, fans, and pricing. #SportsBiz #FIFA #NFL #Streaming #OTT https://lnkd.in/dv-qnQAi

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