What do you think about Mashable? Take a quick survey to let us know!

Viral Hinge message shows major problem with dating app culture

'Heyyy thanks for checking in, would you mind if we put a pin in those plans for now?'
By Anna Iovine  on 
collage picture of two arms holding smart phones with message bubbles and hearts coming out of them
A Hinge message breaking off plans sparked lots of different reactions on X. Credit: Roman Samborskyi / Shutterstock

Private messages on dating apps often don't stay private. Screenshotting a conversation with a match and showing your friends — or strangers on social media — is common. Such is the case from this Hinge message an X (formerly Twitter) user @bjorksunibrow posted this week: 

"Heyyy thanks for checking in, would you mind if we put a pin in those plans for now?" the message reads. "Full transparency: I kind of met someone yesterday that I wasn't expecting to vibe with as much as I did and I'd feel a bit weird going out right away with someone else."

The "radically" honest, corporate jargon-laced message generated lots of reactions on X. Carlos, the user who received it, captioned the screenshot, "We're in an era of over-communication." In a follow-up post, he said, "Normalize white lies!"

In a DM, Carlos told me that the date was the sender's idea. Carlos was looking forward to it, as they flirted on and off, but when he messaged his match to confirm the date the day of, he received "The Message."

"So many things bothered me about it," Carlos said, "the HR professional tone, the fact that he was canceling a date that he proposed, that he let me know he hit it off with someone else he’d just met, that he implied a future date if things didn’t work out with this new guy..."

Carlos ultimately believes there are kinder and more decent ways to cancel a date. As it was a first date, he didn't need all the details. "I date casually quite a bit and try to let someone down in a way that isn't so crass," he said. "That includes an occasional white lie to cushion the blow."

Other people agreed with the sentiment of Carlos's tweet, saying this message was too up-front and the person should've lied. Some, however, loved the message, hailing its transparency or simply calling it "normal" and "mature." Others still called the message "soulless" and "brutal."

There's no right answer here; your actions will never please everybody, especially on social media. Carlos told me he received comments saying he must be "allergic to direct communication," and other assumptions about the kind of person he is. "I wish more folks would move away from brazen honesty and toward sympathy and communication that considers basic human decency," he said.

Mashable After Dark
Want more sex and dating stories in your inbox?
Sign up for Mashable's new weekly After Dark newsletter.
By signing up you agree to our Terms of Use and Privacy Policy.
Thanks for signing up!

The message and subsequent response speak volumes about the current state of dating and, more broadly, our relationships. On some level, we're forgetting (or already forgot) how to actually talk to each other. 

We communicate, perhaps even over-communicate as Carlos said, but for typing a whole lot of words, we're not saying much of anything. 

The sender followed a script. He shoved his intangible feelings into the corporate- and therapy-speak meat grinder, and this message oozed out. Instead of telling the unfiltered truth, he dressed it up in the nicest yet most sterile way possible.

Carlos let the match know he didn't need all the info, while the would-be date replied that he prefers "to be open about things."

On some level, the "HR professional tone" is understandable. In 2024, there's always a possibility of someone screenshotting your words and disseminating them for the world to see. People have been harassed and doxxed for less. (Thankfully, here, Carlos cut out any identifying information before uploading the screenshot to X.) 

Social media has programmed us to think about each and every possible reaction, and most of them are unkind. We're constantly aware of how others perceive us. In our obsession with optics, we hedge, add disclaimers, and dilute our true thoughts until they're a puddle of nothing.

Aside from this issue, this message also reeks of "optimization." In the search for meaning under capitalism (or, I don't know, a lot of TikTok followers), many have turned to optimizing their health and work. This has bled over into dating. Why actually think about and share my actual feelings, when the internet (or your therapist, or ChatGPT) already wrote a response for me? Why stop swiping on apps when my next match might be ten percent hotter or make ten percent more money? Why keep my plans with that one Hinge match when the person I met yesterday seems so much better? 

As culture critic Magdalene J. Taylor recently wrote, optimization will not save you — and it will certainly not save relationships. If anything, optimization shrinks intimacy and trust. Our inner thoughts and feelings are messy, but sharing them actually leads to us getting to know one another on that messy, human level. 

Maybe that message of "putting a pin" in plans was "optimal," but as my Mashable colleague Cecily Mauran said, it reads more like a bad layoff email. In this era of increasing tech and optimization, we need more reminders that life is inherently messy — and not the kind of uncanny valley messiness of an AI-generated photo, but something different. Something human.

UPDATE: Apr. 12, 2024, 4:29 p.m. EDT This article has been updated with additional context from Carlos, @bjorksunibrow on X.

Topics Twitter

anna iovine, a white woman with curly chin-length brown hair, smiles at the camera
Anna Iovine
Associate Editor, Features

Anna Iovine is associate editor of features at Mashable. Previously, as the sex and relationships reporter, she covered topics ranging from dating apps to pelvic pain. Before Mashable, Anna was a social editor at VICE and freelanced for publications such as Slate and the Columbia Journalism Review. Follow her on X @annaroseiovine.


Recommended For You
The major dating apps are collapsing into each other
a lab where tinder, bumble, hinge, and feeld are becoming one app

I got stood up. I refuse to let dating app culture break my spirit.
Woman placing bandage over large broken heart on pink background

Bumble, Hinge, and other apps had to fix privacy risk, study says
hand holding key, another hand emerging from smartphone with a lock

Hinge tests unanswered message limit to 'reduce burnout'
Hinge on phone showing banner on top of chats stating, 'You're at the limit.'

What's Duolicious? I tried the 4chan dating app.
Picture of two phones displaying a cutsey anime girl and a pepe the frog

More in Life

Trending on Mashable
NYT Connections today: See hints and answers for August 10
A phone displaying the New York Times game 'Connections.'


Wordle today: Here's the answer hints for August 10
a phone displaying Wordle

NYT's The Mini crossword answers for August 10
Closeup view of crossword puzzle clues

Webb telescope just snapped image of huge black hole gobbling things
An illustration of the James Webb Space Telescope viewing the cosmos from 1 million miles beyond Earth.
The biggest stories of the day delivered to your inbox.
This newsletter may contain advertising, deals, or affiliate links. Subscribing to a newsletter indicates your consent to our Terms of Use and Privacy Policy. You may unsubscribe from the newsletters at any time.
Thanks for signing up. See you at your inbox!