Introducing Smart Holdout Groups, our patent-pending omnichannel measurement solution. Built to address the complexities in today’s traditional campaign measurement, Smart Holdout Groups allows marketers to understand full campaign impact without relying on cookies or IDs. The offering officially launches in the US today, with an industry-leading campaign from DC Office of Lottery and Gaming, Fuseideas, Taoti Creative and Blis. “We’re interested in understanding real business outcomes that move the needle for our brand beyond just proxy metrics,” said Jayre Reaves, Director of Marketing and Communications, DC Office of Lottery and Gaming. “Previously, there hasn’t been an offering that connects all of our campaign channels to provide holistic insight in a privacy-first way – until now.” Read more about our omnichannel measurement solution and our work with DC Lottery here: https://lnkd.in/gZznq7HX
Blis
Advertising Services
London, England 12,694 followers
A truly unique planning & buying platform. Deliver omnichannel campaigns with a single, unified audience
About us
Blis is the audience-first platform that doesn't rely on personal data. We’re an integrated planning and buying platform that delivers scaled, relevant and high-performing audiences, helping the world’s largest brands and media agencies achieve their goals. Over the past 18 years, Blis has built its reputation on delivering award-winning location-powered advertising solutions. In today’s consumer-centric landscape, Blis is transforming the role of location data by combining it with a broad range of rich and powerful datasets to give our clients the deepest audience understanding available. Our unique approach to integrated planning and buying provides personalised targeting and performance without reliance on personal data. We serve relevant ads to the highest-value addressable audiences across any channel and deliver our clients’ campaign outcomes every time, from brand awareness and engagement through to store/site visits and sales. Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald's, HSBC, Mercedes Benz and Peugeot, as well as every major media agency. To learn more, visit blis.com.
- Website
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http://www.blis.com
External link for Blis
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2004
- Specialties
- mobile media, proximity, location targeting, demographic targeting, innovation, real time bidding, real-world intelligence, Analytics, Attribution, Activation, and Transparency
Locations
Employees at Blis
Updates
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Codie Burnett recently joined Blis as a Global Talent Acquisition Partner based in London. Welcome, Codie!
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Mamma Mia! What an incredible day with the MG OMD Specsavers team at Enrica Roca's cooking class 🧑🍳 We whipped up delicious meatballs, pesto lasagne and cookies (because cookies are still a thing, apparently…). We also doubled down on the portions and donated the meals to city harvest - a charity focused on reducing food waste and addressing food poverty. City Harvest London partners with over 375 charities, including food banks, schools, and community centers. So far, they’ve delivered over 600,000 meals to those in need! If you want to see how you can donate surplus food, check the link in the comments below. #GivingBack #Lifeisblis Hannah McGowan
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Give a warm welcome to Cecilia Dinis! Cecilia recently joined Blis as a Senior Client Services Manager based in Sydney, Australia.
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We are thrilled to welcome Annette Key to Blis! Annette recently joined the UK team as a Sales Executive based in London.
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Excited to have our ANZ Team is taking part in today’s UnLtd. Cup Futsal tournament supporting KidsXpress.
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🚨 Did you know this will be the shortest holiday shopping period since 2019? This year there are only 27 days between Thanksgiving and Christmas! 🗓 Time for a poll: which type of holiday shopper are you? Do you already have presents stacking up in your closet, or will you be frantically shopping at 10pm on Christmas Eve? Let us know below where you fall on the shopper preference spectrum: 📝 Prepared Planners: hit the ground running to spread out spending and take advantage of deals starting with Back to School. 💰 Deal Hunters: keyboard warriors researching the best deals to know when exactly to start purchasing in mid-November. 🏃♀️ Frantic Shoppers: love to wait until the last minute and will be in stores on/after Black Friday and taking advantage of quick shipping right up to retailer deadlines. 🛍 Inventory Sweepers: wait until after Christmas to clean up the winter inventory at the deepest discounts. Check out our full report on the 2024 Holiday season to learn more about the shopper segments above and how retailers can connect with in-store and online audiences: https://lnkd.in/gz4baMZq
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Tanvi Kotwani recently joined the UK team as an Insights Analyst based in Mumbai. Welcome, Tanvi!
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Welcome to Blis, Alyssia Jarvis! Alyssia recently joined the UK team as a Sales Executive based in Manchester.
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