Culture is a word that’s used a lot, but how can marketers tap into its full power? In his six-week course, Dr. Marcus Collins will be deep-diving into what culture is and how to use it. He’ll explain how to plan marketing that’s more likely to be adopted into culture – so you can get people to act. Learn the marketer’s greatest cheat code and how to put it into action for creative success. Register now to be one of the first in, starting 30 September | lnkd.in/e9mWrYB8
Cannes Lions International Festival of Creativity
Advertising Services
The home of creativity.
About us
The home of creativity. LIONS is the destination for those in the pursuit of creative excellence. From the team behind Cannes Lions. Part of Ascential plc.
- Website
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https://www.lionscreativity.com/
External link for Cannes Lions International Festival of Creativity
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 1954
- Specialties
- marketing
Locations
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Primary
33 Kingsway
London, WC2B 6UF, GB
Employees at Cannes Lions International Festival of Creativity
Updates
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We're excited to share that Effie Worldwide, the global benchmark in marketing effectiveness, will join LIONS, home to Cannes Lions International Festival of Creativity, WARC, Contagious, and Acuity Pricing (formerly Brand View). Together, we stand for creative marketing that matters. As part of this, we will supercharge Effie's not-for-profit arm to create The Effie and LIONS Foundation, Inc. With tools and training for educational institutions and underrepresented communities, we will join forces to reinvest in the next generation of marketing talent. (All subject to regulatory approval)
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For adidas, representation wins. ‘Runner 321’ aimed to break down barriers for neurodiverse athletes by including them in the world’s most accessible sport: running. Sponsoring Chris Nikic, its first athlete with Down syndrome, adidas asked six major marathons to hold the number 321 bib – reserving space for neurodivergent athletes. It created not just a campaign, but a social movement. As a result, 278 athletes have signed up to be the next Runner 321, and 252 races have committed to adding the bib. Runner 321 | adidas | FCB Toronto | 2024 🏆1 Grand Prix 🥇1 Gold 🥈2 Silver 🥉2 Bronze 🎗️5 Shortlists Explore all of the Cannes Lions 2024 winners exclusively on The Work | lovethework.com
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Over 200 entries, one winning team. Last year, these creatives joined forces to answer The Brief #3 – and won. They received passes to Cannes Lions 2024 where they told us about their experience of working on a brief that inspired action against climate change. Want to use your creativity for good? For The Brief #4, we’re partnering with UNICEF to set a new global brief that calls on creatives to inspire action for children everywhere. Don’t miss out – sign ups close on Thursday 8 August | https://lnkd.in/eTeiq8Hd
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Cannes Lions International Festival of Creativity reposted this
Professor | Best-Selling Author | Keynote Speaker | Culture Scholar | Chief Strategy Officer | Forbes Contributor | MG100
So, here’s the skinny: My Cannes Lions International Festival of Creativity online course—Unlocking the Influence of Culture: A Marketer’s Greatest Cheat Code—kicks off on September 30th. 🙌🏽🙌🏽🙌🏽 It’s a six week program, and every week consists of: - a video module to unpack the concepts - a podcast to dimensionalize the thinking - a chapter of my book for greater context There will be case studies, special guest appearances, and, most importantly, actionable takeaways that you can apply right away. The course launches on September 30th but we’re launching a sneak peek preview on August 13th so folks can get a sense of the course thesis and its subsequent pedagogy. Register here 👇 https://lnkd.in/gREnJNZh Let’s goooooooooooooooooo!!!
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Cannes Lions International Festival of Creativity reposted this
🏆Just completed my Creative MBA 🎓 I'm still buzzing from this experience. The program was a game-changer, it’s a deep dive into how to identify Lion-winning work and what it takes to create it. Cannes Lions International Festival of Creativity bottled up 70 years of industry knowledge, live discussions, and lessons from legends. The LIONS cMBA is more than just a diploma—it offers recognition from the industry's benchmark setters for creative excellence. Certified by LIONS, the Home of Creativity. #LIONS #CreativeMBA #CannesLions #CreativeExcellence #cMBA #Awards Cannes Lions School
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A big step for a small nation. Brandenburg – Creative Agency made history at Cannes Lions 2024 by taking home Bronze in the Design Lions for ‘New Gen Energy’. A first-ever Lion win for Iceland – and for Arnar and Bragi – proof that daring creativity can put you on the map. They took their moment. And they’re hoping to inspire other Icelandic creatives to do the same. Visit the Winners Spotlight page to discover other history makers from Cannes Lions 2024 | https://lnkd.in/eaKWBZgR
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Cannes Lions International Festival of Creativity reposted this
We're proud to announce our appointment as the official representative of the Cannes Lions International Festival of Creativity in Australia. Working with Cannes Lions, WARC & Contagious, ACA looks forward to pushing the boundaries of creative excellence in this key market for the LIONS business, bringing the festival's innovative ideas and vibrant energy Down Under. Read today's announcement here: https://bit.ly/4fllPoJ Feat Ed Pank, Tony Hale #CannesLions
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Pause is power for Simone Biles. Simone came under intense media fire when she withdrew from gymnastics in 2021. But her decision to prioritise her mental health set an example to athletes the world over – and Powerade wanted to celebrate her journey. ‘The Vault’ silenced critics by generating over 125m impressions and growing the brand’s value by 15% to reach $4.3bn. And recently, Simone silenced her critics with a triumphant return to the Olympic stage – proving that understanding and empathy are the right route to gold. The Vault | Powerade | Ogilvy New York | 2024 🥈1 Silver Lion 🎗️2 Shortlists Explore all of the Cannes Lions 2024 winners exclusively on The Work | lovethework.com
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Cannes Lions International Festival of Creativity reposted this
Did you know that 😳 Ads need to capture attention for at least 2.5 seconds to start building mental availability 😳 An incredible 85% of online ads don’t achieve this benchmark, making them ineffective or even wasteful 😳 And as much as 80% of viewers misattribute advertising due to a lack of concentrated #attention or effective branding? Modern marketers must understand how to reduce advertising wastage in the short and long term. For the first time, you can learn everything you need to know by taking part in the *Mastering Modern Media in the Attention Economy* online learning programme – a course that will give you a deeper understanding of how attention data can be utilised in your day-to-day media and creative workflows, created by Dr Karen Nelson-Field PhD. Register for the on-demand event on 8 Aug for a sneak peek into Karen’s brilliance 👉 https://loom.ly/hBhBoE4 Or jump right in and learn more about the course starting on 23 Sept 👉 https://loom.ly/zb0R2ww #WARC #MakeItWARC #LIONSLearning #CourseSpecific #MarketingEffectiveness