“The first time I saw the work was at Lions in 2023. I was cruising the winners' lists and had to double-take. Wasn’t this just a picture of some people in Lacoste gear with a great big logo on it?” James Hurman Hurman examines the 2024 WARC Awards for Effectiveness Cultural Impact category Bronze winner, ‘Unexpected Encounters’ for Lacoste by BETC Paris, in the sixth instalment of his EFF BOMB series 👉 https://loom.ly/PLlbpUk Find out why simplicity is always best, then learn from the best on the Master of Advertising Effectiveness online learning programme starting September 16th. Register your interest here 👉 https://loom.ly/cT8DJmE #WARC #BoldMindsBoldMoves #LIONSLearning #CourseSpecific #MarketingEffectiveness
WARC
Advertising Services
London, Greater London 45,508 followers
WARC helps ambitious marketers make bold moves.
About us
WARC provides the latest evidence, expertise and guidance to make marketers more effective. Our clients include the world's largest advertising and media agencies, research companies, universities and advertisers. WARC also publishes leading journals including Admap and the Journal of Advertising Research. In addition to its own content, WARC features advertising case studies and best practices from more than 50 respected industry sources, including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA. WARC hosts annual case study competitions, including the WARC Awards and the WARC Media Awards. WARC was founded in 1985, and has offices in the UK, US and Singapore. In July 2018, WARC became part of Ascential plc, the global specialist information company. Book a demo to discover more: http://bit.ly/2STQpLK
- Website
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http://www.warc.com
External link for WARC
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, Greater London
- Type
- Public Company
- Specialties
- Online marketing intelligence, Conferences, Journals, Advertising, Marketing, Research, Media, Awards, Data, marketing effectiveness, effectiveness, and evidence
Locations
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Primary
33 Kingsway, Holborn
London, Greater London WC2B 6UF, GB
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6 Shenton Way
Central Business District, SG
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2233 Wisconsin Ave NW
Suite 535
Washington, Washington DC 20007, US
Employees at WARC
Updates
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As part of WARC’s ongoing coverage of masculinity in crisis, US Commissioning Editor Cathy Taylor talks with Alejandro Fieccone, global head of brand for Dove Men+Care at Unilever, and Gary J. Nix, founder and chief strategy officer at the the brandarchist: a strategy, design + change consultancy. They discuss the crisis in masculinity and how brands can drive positive change in how men see themselves. Listen on Spotify 👉 https://loom.ly/-pj7f3E Listen on Apple 👉 https://loom.ly/LDQNca4 #BoldMindsBoldMoves #Podcast #Masculinity #US
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Children’s brands have become too focused on ‘stuff’ rather than play. As part of our Spotlight on Generation Alpha, Emma Worrollo, Founder of Playful Den, calls on brands to improve the quality of kid culture. Do you agree that commercial organisations need to start prioritising how they can play a bigger role in improving childhood for future generations? Find more from Helenor Gilmour Beano Brain, Emma Worrollo, Founder of Playful Den, Harriet Kingaby and Jake Dubbins, Co-Chairs of the Conscious Advertising Network, Cheryl Calverley & Paul Billingsley, leaders of the #IRLrevolution and founders of THE DEN, Stavros T. and Sophie Tanner, The Insights Family, and Catherine Driscoll,#WARC in our latest Spotlight 👉 https://loom.ly/ioAho7I #EMEA #Strategy #GenAlpha #MillennialParents
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You might know that not all reach is equal. But do you know *why* not all reach is equal? Watch Dr Karen Nelson-Field PhD introduce this very topic in our video, filmed on a rooftop at the Cannes Lions Festival of Creativity at the launch of her new LIONS Learning course in partnership with WARC. If you want to learn more from Karen about the role of attention in advertising, sign up for a 30-minute on-demand session on 8 August. Register now: https://loom.ly/VIABjfE See you there ✨ #WARC #MakeItWARC #LIONSLearning #CourseSpecific #MarketingEffectiveness
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WARC's quarterly report with the Advertising Association looks into UK ad spend data. The latest AA/WARC survey data shows that UK ad spend rose 9.3% during the first three months of 2024, to a total of £9.2bn. While the largest online formats – search (+12.0%) and social media (+23.8%) – led growth during the quarter, legacy media also posted positive results. The latest AA/WARC forecasts expect a rise of... 👀 you'll need to read the report for all the data. Subscribers, read the report here 👉 https://loom.ly/CnqTuds Non-subscribers can download a sample report here 👉 https://loom.ly/QMrYo98. #Report #Expenditure #BoldMindsBoldMoves #Forecast
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This channel is an exciting brand opportunity, but spending remains fairly low... Even though the average revenue per daily user is up 26.7% 😱 (source: Unity). Find out more in the latest Global Ad Trends report. Let us know if you will be trying or have tried this channel in the comments 🔽 Subscribers, click here 👉 https://loom.ly/IZr_Mrw Non-subscribers can access a free sample of the report by following this link 👉 https://loom.ly/ow_Q_tQ Shout out to the editors Alex Brownsell, Celeste Huang, James McDonald, and Suzy Young 👾 #BoldMindsBoldMoves #BoldMindsClub #Advertising #Marketing #Global
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Discover the Hidden Value of Passive Attention in Advertising ✨ In her latest #WARC column, Dr. Karen Nelson-Field PhD unveils groundbreaking research conducted with Pinterest. This research highlights the overlooked potential of Passive Attention in driving business outcomes. It emphasizes the importance of understanding Active and Passive Attention to create effective, tailored advertising strategies. Explore how Passive Attention can boost brand equity for established brands and why Active Attention is essential for emerging brands. The comprehensive study of 59,000 ads across 40 brands reveals key insights that can reshape your media planning and enhance your marketing efforts. Read the full article on WARC to learn more about leveraging attention metrics for sustained brand growth and campaign success 👉 https://loom.ly/fEhEsjw Plus, join our on-demand event next week, where Karen Nelson-Field PhD, tutor of the new LIONS Learning online learning programme, Mastering Modern Media: Effective Strategies for the Attention Economy, will draw from the course content and give an exclusive taster. Register your interest here: https://loom.ly/VIABjfE #MakeItWARC #LIONSLearning #CourseSpecific #MarketingEffectiveness
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We've just launched something exciting. And the feedback within the first 24 hours of launching looks like: "The new AI feature...is SO GOOD! I can't believe the information that we were missing under our fingertips all this time. The case studies are amazing. And it's delightful to watch the POV trickle down letter by letter. I love the save feature. Folder is easy to find too. I know it's not an easy thing to pull off -- hats off from an end user." But we know it can keep getting even better, so if you're a WARC user, please give it a go and GIVE US YOUR FEEDBACK 🙏 Fight marketing ineffectiveness with us; it's easier than ever with WARC.AI 🤖 Subscribers can find it on the platform 👉 https://loom.ly/Uvs5tSk If you're not a subscriber to WARC (yet), click here for more information 👉 https://loom.ly/J1O3hyo #AI #BoldMindsBoldMoves #Feedback #NewTool
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WARC's 2024 Consumer Trends Report explores the most important trends influencing global consumers and evaluates their impact on their buying behaviour. Based on data analysis from GWI surveys and WARC's proprietary research and case study database, it provides insights and advice for #marketers. Check out our carousel for the global trends we have uncovered in Europe 👀 The Consumer Trends Report is published in three versions: #Europe, North #America, and #APAC, which you can find 👉 https://loom.ly/QT_fGYg While global trends are analyzed consistently across all three versions, each report includes additional analysis on one of these regions. Essentially, it is one report with three variants. Based on your regional focus, you can select the version that is most relevant to you 🎯 #BoldMindsBoldMoves #ConsumerTrends #EMEA
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As the Paris Olympics kick off today, LVMH's Chief Brand Officer Mathilde Delhoume-Debreu joined The WARC Podcast to discuss sponsoring the #Olympics, blending brand heritage with modernity, the power of building long-term brands, and much more. Happy listening 🎧 Spotify 👉 https://lnkd.in/eFTwmj44 Apple 👉 https://lnkd.in/ePqCCvh5 #BoldMindsBoldMoves