This Monday, it's time for the real work to start. For those in the UK who experienced racism, Islamophobia and Xenophobia, last week is never 'over'. There is now a fear this could happen again unless we work harder to dismantle the systemic racism that exists within our structures. ‘Doing the work’ is why Creative Equals exists in our sphere of influence. Our goal is to embed diversity, equity and inclusion in the day-to-day processes people work within to make lasting change. By doing this, we make a more inclusive workplace where everyone feels a sense of belonging and their contributions are valued to make powerful work. We exist to build brands to have an outsized, positive impact and create an inclusive industry we can all be proud of. Yet in the industry, the silence from brands and media platforms has been noted. In the 2011 riots, brands like Lush, M&S and Sainsburys were involved with the clean up, bringing communities together with staff and resources. In 2020, we saw over 400 companies sign up to #AdlandCommits. After four years of town halls and the beginnings of change, where are the voices? What is going on? As a sector, we talk about 'our power to make change, to influence and shape culture' - but do we do this now only when it doesn't involve an -ism? As inclusion partner Debbie T. said at the UN’s Unstereotype Alliance: ‘Doing the right thing and the profitable are the same thing’. So, we start another week, and sadly, in spite of the hope and resilience of the human spirit and in particular, Black and brown people, the impetus to ‘do the work’, there's every chance we'll be here again, unless we tackle where it comes from. What now? 📣 Apply the Online Safety Act: While this is under review from OFCOM with guidance from the Conscious Advertising Network (join them!), the key aspects of it are already underway. Start now, starting by investing in platforms that uphold basic human rights and who have zero tolerance to hate speech. 📣 Fund high-quality journalism: as Cannes Lion ‘Lionheart’ recipient Maria Ressa says: ‘facts, truth, trust.’ Quality journalism has been impacted by advertising spend going to unregulated social media platforms. Support pluralistic, independent, free media. It is the kryptonite to disinformation. 📣Invest in local news outlets from diverse communities: platforms like ‘The Voice’, British Asia TV, DIVA magazine have been impacted with reduced ad spend and the 'culture wars'. Use your media £££ to enable diverse perspectives to thrive in media. 📣 Conduct a media review: misinformation has incited this terrorism. Make sure you don't support ‘hate click bait’ with your choice of media partners. All brands need to audit their site and app lists to make sure they are funding trusted sources. Lastly, align with the UN's principles for information integrity. Thank you Ishani Rege Debbie T. for your words. Shout out to Harriet Kingaby Jake Dubbins https://lnkd.in/eKGJq6Yu
Creative Equals
Advertising Services
London, England 6,795 followers
Our purpose is to create a fair, equitable society by delivering a return on inclusion for the world's top brands.
About us
We are a global award-winning equity, diversity and inclusion (DE&I) consultancy who partner with ambitious companies to build a new ROI: return on inclusion. This ROI matters to our people, business and planet. We focus building inclusive brands with four 'C's: 'Conscious Strategy and Systems, Capability Building, Creative Excellence and Community Impact.' We are trusted by the world's top brands, including McDonalds, PepsiCo, Mars, Philips, Reckitt and many more to embed inclusive brand strategy, all the way down to activation. For us, inclusion sits at the heart of innovation, product and service design, CX and insights and analytics. To do this takes inclusive leaders, which is why we specialise in building leadership capabilities. For us, DEI is only impactful when it is operationalised throughout your systems. Working with your current practices and processes, we build this throughout, including developing playbooks. Like to chat? Email: ali@creativeequals.org and we're here for all change-makers.
- Website
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http://www.creativeequals.org/
External link for Creative Equals
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2017
- Specialties
- inclusive marketing , brand building , diversity and inclusion , sustainability , inclusive insights , influencer marketing , social media , training , and leadership skills
Locations
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Primary
Emerald Street
London, England WC1N 3QA, GB
Employees at Creative Equals
Updates
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Job of a lifetime here 💜
Founder & CEO @ Global Disability Inclusion | Disability Inclusion Expert | Human Resource Professional | Keynote Speaker | Employee Engagement |
Hello Network! Looks like the Harris for President campaign is looking for a Disability Engagement Director. Check out the job description to apply. https://lnkd.in/d24_6BVN
Harris for President - Disability Engagement Director
jobs.lever.co
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Progressive marketing has an opportunity to make real change. Hear us out: Yesterday, Algerian boxer Imane Khelif won a women’s boxing match against Angela Carini after she withdrew 46 seconds into the match, sparking an onslaught of transphobic hate amid false claims that she is a transgender woman. Imane Khelif is a CIS woman. She was born female, is legally considered a woman and has always competed in women’s categories. While our stance is that trans women are women, and we understand the gender nuances in sport are rife with unfair bias. Imane has been subjected to unethical targeting with gender tests. There is no uniform criteria about what defines sex at an international level. Unsurprising, as we know gender is a social construct and biological sex is non-binary. It's a tricky situation. Transphobic hate has no place at international sporting events and yet, here we are. Why should this matter to brands in advertising? - Consumers expect brands to have a stance on inclusive topics (64% of respondents took some type of action after seeing an diverse/inclusive ad Google/Ipsos) - Campaigns that feature underrepresented communities do better: (Non-conforming ads featuring the underrepresented are +21% more likely to perform well on brand attention - Ipsos) - Brands have the opportunity normalise situations for inclusivity and good (while growing your marketing share by reaching more of your audience) - Brands that uphold their DE&I values in the face of backlash are more likely to be rewarded. For every 1 consumer rewarding brands that back down from DEI positions due to criticism there are 4-5 consumers who would reward brands that uphold their DEI values in the face of criticism. (ANA AIMM) - The global LGBTQ community has at least $3.7 trillion in purchasing power and data indicates that compared to generic ads, queer-inclusive ads can help consumers remember brands better, inspire higher-priced purchases and foster a more progressive company image. Sounds like an opportunity to normalise trans people in sports for brave, progressive brands to us. Interested in exploring this opportunity for good and growth? Lets chat: hello@creativeequals.org #inclusivemarketing #imanekhelif #imanekhelif #parisfrance #parisolympics #parisolympics2024 #algeria #algerienne🇩🇿 #paris #paris #olympics #women #womenathletes #lgbt #lgbtq #trans+ #queer #allyship #inclusiveMarketingStrategy #progressiveMarketing #MarketingForGood #braveBrandsNeeded
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Applications for this year's Creative Equals Business programme are now OPEN! For all women, non-binary and non-gender conforming people who want to take that next step in their careers and develop their leadership skills. Link to apply in Helen James' post ⬇
Applications are now open for the 2024/25 Creative Equals Business programme. This is a leadership programme and community with the ambition and goal of giving women, non-binary and gender non-conforming people, the skills and network to step into and deliver exceptional leadership. We've now being running for over 5 years and have seen over 100 women through the programme which has been an absolute joy ☺️ Some of our most recent participants were gracious enough to say some lovely things the impact Creative Equals Business had on them. Have a quick read: “The rocket fuel every ambitious woman deserves to supercharge their goals, clarify their priorities, and step forward into their rightful spotlight, surrounded by an inspiring cohort cheering on your every move.” – Hayley Sivner, Head of Strategy, TBWA Manchester "Creative Equals Business is not like other management training courses. It's focused, honest, and empowering; backed by a team of inspirational advertising heavyweights who understand the challenges of being an aspiring female leader." – Aileen Rushton, Group Head of Creative, STV If you're stepping into a leadership role at a creative agency, media agency, brand, media owner or production company (or frankly any part of the creative industry), get in touch for more info or apply here today: https://lnkd.in/e7TqMEWj Applications close 19th August. Look forward to hearing from you soon 🤩 Shout out to our amazing sponsors Stagwell ✨ Ali Hanan, EMMA J MURPHY, Fiona B.
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Today marks three months since RISE 2024. It’s been amazing to see the impact and the conversations it has instigated across the industry - long may they continue! We're dedicated to delivering Return on Inclusion, for good and for growth, at a time when inclusion is more important than ever. Thank you to Alaina Crystal, Hannah Tompkins, Hung Nguyen and Dagmar Bennett FRSA for voicing it so well in this clip. #rise2024 #inclusivemarketing #marketingconference
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National Inclusion Week is approaching, and our team are gearing up to deliver a range of inspirational talks throughout the week. Get in touch to reserve one for your team now. #nationalinclusionweek
What is your team doing for Nation Inclusion Week, September 23-27? Nothing planned? We've got you covered! We can bring you our famous deck: 'Why DE&I is WINNING as part of creative excellence', with all the work analysed from Cannes Lion. OR we can bring you the inclusive marketing 'business case' with fresh data and case studies. OR how to plan for 2030 audiences through the lens of DE&I... OR our signature 'unlock growth through understanding bias in marketing' - it's a game-changer. OR ask - we bespoke talks all the time. Be inspired with a talk from our team at Creative Equals. For your Tuesday feed, this killer article from Jerry Daykin
Every brand should embrace inclusion, but there’s a business case too
marketingweek.com
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With almost daily news of new rollbacks to DE&I initiatives, along with societal division and changes to legislation, our stance is that today, inclusion matters more than ever. Brands have a role to play in social change - In fact, your audiences and employees expect brands to leverage their power, through inclusion, sustainability and material action. Investing in inclusion is imperative for brands, to future proof and thrive in a shifting social landscape. And progressive, inclusive marketing is for ALL brands. This is the business case for DE&I in marketing - Research from Cannes Lions International Festival of Creativity: • 3.5% uplift in immediate sales • +16.3% greater in long-term sales impact, when compared to less progressive advertising • +29% consumer loyalty • Brands with more progressive advertising are rated +9.8% more meaningful and • +11.8% more differentiated by consumers • Consumer intent to repurchase (brand loyalty) is +42% for brands with more progressive advertising, with 52% pricing power Want more data and inspiration? Get in touch with Ali Hanan for the full Cannes Lions round up for your team. #inclusivemarketing #returnoninclusion
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If you read one thing today, read Isaac Harvey MBE's blog post on Disability Pride Month and what it signifies. ⬇ We were lucky to have Isaac give an amazing motivational speech to wrap up our Disabled Creatives programme earlier this month. Give him a follow for an instantly better LinkedIn feed, and cheer him on as he's getting ready to do the 200 km wheelchair skate challenge from Brighton to Paris in August. #DisabilityPrideMonth #Paralympics
Disability Advocate / President Wheels and Wheelchairs / Patron Happy Smiles / Disability Power 100 2021, 2023 / Purple Tuesday Ambassador / Model / Video Editor / Blogger
Disability Pride Month: Is It More Than Just a Celebration? Four years ago, I couldn’t tell you much about it, even though I was born with a disability. My perspective since then has completely changed my way of thinking. Discover why Disability Pride Month is more than just a celebration for me in this week's blog that you can read by clicking the link here! https://lnkd.in/eqbbDYuu And let us know, how are you engaging with Disability Pride Month? #DisabilityPrideMonth #NewBlog #Blog #Disability #DisabilityAwareness ID: A gray square with colourful diagonal stripes of pink, yellow, white, blue, and green which represents the Disability Pride Month flag. In bold white font, "July is Disability Pride Month" is written on the right side of the image.
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Hot from the oven: Our post-Cannes deck ‘Why DEI is winning at Cannes Lion’. Get all the insights from this year’s festival wrapped up in a thorough, comprehensive (and funny) analysis - with a little taster by Ali Hanan here ⬇
The Cannes Lion contradictions... Here’s my first one today. What was your opinion? 📣 1. A tale of two speakers… Maria Ressa, Nobel Peace Prize recipient and Cannes Lionheart Winner 2024. In her moving keynote speech, she described social media’s insidious manipulation, warned against the dangers of the outrage economy and information warfare boosted by AI on platforms including Elon Musk’s X. 📣 Quote: ‘We’re standing on the rubble of the world that was: where technology, violence and war challenge our humanity. (This award) reminds us that imagination and creativity, sparking empathy, are crucial to get us through these dark times; that power and money are not enough; and that inspiration ignites the good in each of us.’ Her out-take: FACTS + TRUTH = TRUST. Her ask: advertisers please support quality journalism, truth matters Audience response: a standing ovation that didn’t seem to ever want to die down Vs Elon Elon Musk was a divisive, polarising choice having told advertisers last year to go f*ck themselves, plus he is largely responsible for the roll-back on DEI saying it must 'DIE' and the rise of the Far Right. He claimed his platform was ‘brand safe’ to woo them back and positioned himself and ‘X’ as a champion of free speech. Musk clearly doesn’t know the difference between ‘free’ and ‘hate’ speech, rampant on the platform causing untold harm. AI, he said, has a 1 in 6 chance of annihilating us. Don’t worry, he said, we’ll move to another universe. 📣 Quote: ‘(AI) will enhance creativity and have a magic genie component. If you ask it, it will do it. Like I said, this is the most interesting of times.’ His out-take: MOVE TO SPACE, there’s a chance AI will destroy us. His ask: come back to X, it’s safe for brands. Our response: utter bewilderment. Thank you to Candace Kuss for the commentary. Like more takes on Cannes Lions International Festival of Creativity? Our team Creative Equals has pulled together a deck, 'why DEI is winning at Cannes Lion', a thorough, comprehensive assessment of the work through a DEI lens. And yes, it's crushing it across every category and yes, it's funny too. Like a session for your team, including the contradictions? Get in touch. Gideon Spanier I didn’t get this to you in time!
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Thank you Vikki Ross for including us in this stellar line-up! We're proud to be working alongside these amazing women who work ceaselessly to create change in our industry.
This one’s for the men – hello men! Many of you claim you can’t ever find any women to speak at your event or on your podcast so please allow me to point you in the direction of a̶n̶ o̶p̶t̶i̶c̶i̶a̶n̶ plenty of places to look 👇 Cindy Gallop posts about women doing great things all day every day so follow her on all her socials 💥 Amy Kean 💥 works with women across all disciplines and industries through her Good Shout social learning practice: https://lnkd.in/e8iraiw8 Jane Evans works with midlife women in marketing and advertising through her Visible Inc Narrative Changers movement: https://lnkd.in/eCvfTYUR Ali Hanan's Creative Equals Creative Comeback programme invites women creatives back into marketing and advertising after a career break: https://lnkd.in/eFNYb9Rm Christina Garnett, EMBA’s guests on The Woman's MBA podcast: https://lnkd.in/eBnvrbHw Visha Kudhail’s guests on Behind the Face of Success podcast: https://lnkd.in/egp4RRpw Jo Wallace’s guests on Good Girls Eat Dinner podcast: https://lnkd.in/eN_33jqu Carolyn McMurray's Word Tonic - the global community of Gen Z copywriters is made up of around 80% women: https://lnkd.in/eCJzrPXs Stephanie Nadi Olson's We Are Rosie community of over 30k marketers: https://wearerosie.com/ The Gerety Awards juries: https://lnkd.in/gRCYyB7J WOMEN IN MARKETING COMMUNITY INTEREST COMPANY winners: https://lnkd.in/e8mVKwEY This list is off the top of my head - there are far more places to find women around the world because women are everywhere. Please note: a lot of women prefer to be invited to things – they aren't always comfortable putting themselves forward for something so please contact them directly rather than post callouts as these might not get a response.