Genius Sports

🆕🎧 Want to know how one of the world’s largest hotel groups is driving growth through a sports sponsorship strategy which includes partnerships with PSG, Kylian Mbappe and the Paris 2024 Olympics? In episode #12 of 𝗧𝗵𝗲 𝗙𝗮𝗻 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we spoke to Stuart Wareman, Global SVP Experiences, Events & Sponsorship at Accor. According to NBC Sports, this summer's Paris Olympics TV ratings were up 79% on Tokyo 2021. So what better time to hear how Accor activated in their home city of Paris? You’ll discover: 📏 How Accor drove sponsorship value at the Paris Olympics ⚽ Why sports sponsorship is integral to Accor’s business growth 🤝 Utilising access to sports events as part of Accor’s loyalty programme 📈 How Accor's PSG sponsorship grew global brand awareness by 2/3rds in 18 months Listen now 👇

𝗚𝗲𝗻𝗶𝘂𝘀𝗜𝗤. Turning billions of data points into valuable tools, products and experiences for our partners and sports fans. Welcome to a new era of intelligent sport. Discover more here 👉 https://bit.ly/3SKvgV5

Introducing 𝐆𝐞𝐧𝐢𝐮𝐬𝐈𝐐, our next-generation data and artificial intelligence platform, built for sport. By applying powerful machine learning and AI to large-scale data, GeniusIQ is the foundation for an unmatched level of analysis, ultra-immersive experiences, and infinite ways to reach and engage sports fans. Welcome to the new era of intelligent sports. See link in comments to discover more.

🏏 Did you know, 93% of sportsbook turnover at the 𝟮𝟬𝟮𝟰 𝗧𝟮𝟬 𝗖𝗿𝗶𝗰𝗸𝗲𝘁 𝗪𝗼𝗿𝗹𝗱 𝗖𝘂𝗽 was bet in-play?   India's victory over South Africa in the final was the most bet-on game of the tournament, while USA's surprise "Super Over" win against Pakistan in the Group Stage saw major in-play activity.   Our latest report uncovers global betting activity at this year's headline international cricket tournament - and the key trading trends that emerged:   📺 Pre-match vs in-play splits – and the growth of in-play betting 🔥 Did micro-markets or match outcome markets drive the most turnover? 📈 Which markets delivered the biggest margin for operators? 🤔 What odds did customers bet at, and how did “special” markets perform?   Read now: https://bit.ly/3YD3yxe #sportsbetting #sportsbook

I'm pleased to announce another strong quarter at Genius Sports as we exceed revenue guidance and prepare to drive further growth with an increased 2024 outlook. In the last three months, we have extended our exclusive rights partnership with Football DataCo, the data rights holder of UK football including The Premier League, while expanding our technology footprint and bolstering our product offering across the world of sports, including new partnerships with X, UEFA and the EFL (English Football League). View the full press release here: https://lnkd.in/e4KJjkXX

📑 We're proud to announce that we have extended our exclusive partnership with Football DataCo, the data rights holder of UK football, through to 2029. Our official data feed captured inside UK football stadiums alongside Player Market Data will power new betting innovations and products on some of the most popular leagues in world sport, including The Premier League.⚽️ See how we're integral to the UK football ecosystem below.

"When a conversation hits a certain threshold, pre-programmed ads are automatically triggered to appear for users most likely to engage. As the conversation fades, the ads pause until the buzz picks up again." Last month, we launched 𝗧𝗿𝗲𝗻𝗱 𝗚𝗲𝗻𝗶𝘂𝘀 an all-new product in partnership with X to enable advertisers to leverage real-time sports conversations to accelerate ad spend at peak times. Krystal Scanlon writes for Digiday to explain how 𝗧𝗿𝗲𝗻𝗱 𝗚𝗲𝗻𝗶𝘂𝘀 is allowing brands to drive real-time engagement using live sports data at this summer's major events, including the 2024 Paris Olympic Games. Find out more here: https://bit.ly/3Syqw4K

Genius Sports has been shortlisted in 𝗳𝗶𝘃𝗲 categories at the 2024 SBC Awards in Lisbon later this year. In the last 12 months, we have led the way in launching new products, including 𝗕𝗲𝘁𝗩𝗶𝘀𝗶𝗼𝗻 – bringing live stats, augmentation and an integrated betslip into a single-screen view for the first time, 𝗘𝗱𝗴𝗲 – our liability-driven odds tool that uses automation to adjust pricing across correlated markets, plus our brand new suite of games solutions for sportsbooks – including Club Hunt, Market Scratchcard and Daily Fantasy. We have been nominated in the following categories: 🔹 Acquisition & Retention Partner 🔹 Live Betting Product 🔹 Industry Innovation of the Year 🔹 Marketing and Services Provider of the Year 🔹 Sports Data Product View the full shortlist here: https://lnkd.in/er9fpxi #sportsbetting #sportsbook

📢 Tomorrow, Matthew Ryter will be joined by Jennifer G. and Maria Gigante to discuss how the Jacksonville Jaguars' digital engagement strategy has evolved through a decade of playing games abroad. Across the league's priority international markets, the National Football League (NFL) is now watched by 𝟭𝟲𝟱𝗺 fans. You'll learn: 📈 How the Jags increased their first-party database by 𝟭𝟳𝟱% in two years 🌍 How to build and engage a fanbase in international markets 🛒 How the Jags segments fans and delivers tailored marketing campaigns ⚽ How the Jags has been able to leverage their relationship with Premier League football club, Fulham FC Register now 👇

🏈 How did the Jacksonville Jaguars grow their database of international fans by 𝟭𝟳𝟱% in just two years? Next week, Matthew Ryter will be joined by Maria Gigante and Jennifer G., to discuss: 🌎 How to build and engage a fanbase in overseas markets 🤝 How the Jags have converted fan interest into a loyal database of fans 🛒 How the Jags segments fans and delivers tailored marketing campaigns 📈 How the NFL Global Markets Program has accelerated the Jags growth Register now 👇 👇