Did you know that the average number of people on the buyer committee moved to five in 2023? Embrace the changes brought by over a quarter-century boom in digital marketing: learn how to adapt your strategy to navigate an expanded multiverse, serve the customer and drive business growth. Revisit The Customer Journey Multiverse eBook to get the full picture: https://bit.ly/3SH05db #B2BMarketing #Marketing #MarketingMonday
About us
Informa Tech is a leading provider of market insight and market access to the global business technology community. Through in-depth expertise and an engaged audience community, Informa Tech helps business professionals make better technology decisions and marketers reach the most powerful tech buyers and influencers in the world. Across its portfolio of over 100+ trusted brands, Informa Tech has over 1000 industry experts, including over 400 research analysts and consultants in global research group Omdia, and a monthly audience reach of over 125 million. Informa Tech is a division of FTSE 100 company Informa plc. With deep understanding of global markets, audiences, and a powerful ecosystem of fully permissioned first-party data, Informa Tech delivers high-performing digital marketing services across every step of the buyer journey, helping marketers to build long-term relationships with their targeted customers.
- Website
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https://informatech.com
External link for Informa Tech
- Industry
- Information Services
- Company size
- 501-1,000 employees
- Headquarters
- London, England
- Type
- Public Company
- Specialties
- Technology, Telecommunications, Enterprise IT, Critical Communications, Emerging Technologies, Media & Entertainment, Service Providers, AI, Internet of Things, Cybersecurity, Digital Demand Generation, Intent Data, Automotive Tech, Government and Manufacturing Tech, Channel, Components and Devices, Smart events, Online communities, Events, Research, Media, and Training
Locations
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Primary
5 Howick Place
London, England SW1P 1WG, GB
Employees at Informa Tech
Updates
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From a $10bn market in 2022 to $78bn in 2024 and projected $151bn by 2029. This is the current and projected growth in GPUs and other accelerator chips for AI market for cloud and data centre, according to our experts at Omdia. Commenting on the AI Processors for Cloud and the Data Center Forecast report, Alexander Harrowell, Principal Analyst for Advance Computing, said: “The most significant change is the upward revision of the underlying data center semiconductor market driven by growth in AI. Beyond that, we’re noticing hyperscalers’ custom chips, especially Google’s TPUs, starting to capture market share from GPUs. We expect them to be increasingly important.” Get the full picture: https://bit.ly/4dzQLzF #Omdia #Chip #AIProcessors
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Have you heard the news? NetLine's B2B Content Consumption and Demand Report is Content Marketing Institute's Best Annual Report for 2024! ⬇ #Marketing #CMOInsights
NetLine's 2024 State of B2B Content Consumption and Demand Report is the WINNER of Content Marketing Institute's Best Annual Report for 2024! For years now, the philosophy of David Fortino, NetLine's (newly minted!) General Manager has been as follows: "We like to let the data speak for itself." 📃 All tolled, it has been a very successful approach. However, it's not always wrong to boast—especially with recognition like this! With another record year of 6.2 million first-party content registrations, Dave had more to say this year. "When we say we have buyer-backed insights into what B2B professionals ACTUALLY want and need from their content, we mean it." 🗣 🗣14.3% Increase in Overall Consumption 🗣35% of B2B Buyers Indicate Purchase Intent in Next 12 Months 🗣8% Increase in C-Suite Consumption 🗣56% Increase in On-Demand Webinar Registrations 🗣5.5x YOY Increase in AI-Related Content Demand Feel free to say it a little louder for the people in the back, Dave! Read more on what has Dave and the rest of the NetLine team so excited: https://ow.ly/WxNk50R79c5 Special thanks to our friends at Content Marketing Institute! We are honored by this tremendous award. cc: Informa Tech, Informa, Informa Engage, Content Marketing Institute #B2Bmarketing #B2B #salesenablement #intent #buyerintent #intentdata #marketingstrategy #b2bstrategy #cmi #cmworld24 #award
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Next up, Penang! Our colleagues enjoyed a scenic 5km walk around the Penang Botanic Gardens and raised money for the Children’s Protection Society, supporting neglected local children. Check out the fun that our colleagues had below⬇️ #LifeAtInformaTech #InformaWTW #Penang #LifeAtInforma
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Where can marketers find accurate information to uncover what 20 million B2B leaders want and reach them correctly? 🔽 At Informa Tech, we’re proud to work with the best marketing experts and leaders such as Lieu Pham, Industry Dive’s VP of Global Strategy and David Fortino, NetLine's Chief Strategy Officer who share their wealth of knowledge. You can also access their most critical findings in this free webinar on the 27th August: https://bit.ly/4dhjvNZ #Marketing #B2BMarketing #CMOInsights
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Making a difference in China: back in January, Informa Tech China launched Future Careers Orientation, an online education programme for young people, in partnership with the Chi Heng Charity Foundation. This month, the team of volunteers celebrated making a difference to 630 students so far by sharing their time and expertise. HR Manager Anna Kong shares: “We are so proud of the difference we’ve made so far! As volunteers, we have been ‘planting a seed’ with all our heart, and seeing children grow gradually. We will continue to work hard to change and support the direction of children's lives.” #China #Tech #Inclusion
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Digital dependence day: the recent global IT outage has brought to light the world’s dependence on technology, as analyst and Senior Director, Cybersecurity at Omdia, Maxine Holt says: “A digital economy is highly prevalent around the world, and these economies stuttered significantly when resilience failed.” Get fresh and in-depth analysis as the event continues to unfold: Digital Dependence Day, an Omdia report, is free to download: https://bit.ly/4c5FXbi #ITOutage #Cybersecurity #Omdia #Technology
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Following the AI rush, the industry is now focusing on return on investment alongside new vendor solutions and innovations raking high on the priorities for the remainder of the year. Cybersecurity and Generative AI also make to the top digital transformation trends according to industry delegates at The AI Summit Series in June. Download the Enter Quantum, IoT World Today and The AI Summit report to get the full picture: https://bit.ly/3SrYyrm #DigitalTransformation #TechTrends
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Strong cybersecurity vendors tracked by Canalys have increased their acquisition investments by 300%, estimated at US$2.8 billion. According to analysts, this indicates vendors’ strategies to built their platforms’ propositions are strongly inclined towards M&As. See some of the highlights in the infographic and request the report with insights from the experts: Matthew Ball, Srikara Upadhyaya and Alex Smith. https://bit.ly/4dix5jY. #Cybersecurity #Tech #Research
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Soo Yeon Kim is a Sales Director based in Korea. Keeping a laser-focus on customer satisfaction and generating new revenue, she is inspired by seeing Omdia’s insights helping customers’ businesses succeed. Learn how we make an impact: https://bit.ly/3XVaXr9 #LifeAtInformaTech #TechLife #Korea