Sky Betting & Gaming

Sky Bet 🤝 EFL (English Football League), the partnership that is saving lives with British Heart Foundation ❤️ Sky Betting & Gaming CCO Steve Birch has written for the Yorkshire Post sharing his reflections so far: "As anticipation grows ahead of the new season, I am both immensely proud of these efforts so far and excited to see how much further we can go. There remain over 20 million adults in this country who never learn CPR. So, whichever Yorkshire club you are supporting this season, hopefully there’s one thing we can all get behind: ensuring we’re all equipped to step in and save lives should the unimaginable happen." Read the full article below. 📰 #SkyBet #EveryMinuteMatters #PositiveImpactPlan #DoMore #ChangeTheGame https://lnkd.in/ezEz8DNC

Sky Bet X EFL (English Football League) Building Foundations Fund 🤝 Accrington Stanley Football Club has become the first EFL club to receive a maximum £100k grant from the Sky Bet EFL Building Foundations Fund, which has the mission of boosting football community projects across England and Wales. ⚽ Dan Colton, Managing Director of Sky Bet commented: “We’re incredibly proud of the impact the Building Foundations Fund is already having all over England and Wales and the calibre of the many applications from CCOs in this round of funding reinforces what vital services these organisations provide and how important it is they have the infrastructure they need to thrive.” Read more below. 👀 #SkyBet #EFL #BuildingFoundationsFund #ChangeTheGame #WinTogether #PositiveImpactPlan #DoMore https://lnkd.in/g-AuVSjz

Our recent brand redesigns have meant challenging the status quo when it comes to what’s ‘expected’ in our industry 👏 Alongside our recent refresh to our SBG brands positioning, comes the consideration that commercial stereotypes may also affect the perception people have about diversity and what it's like to work in our industry. We spoke to Sue Wade, Head of Growth for Sky Gaming who shares her thoughts with us on this subject. 🎥 👀 Interested in a career working with SBG and other big brands in the Flutter UK & Ireland division? Check out our available opportunities: https://lnkd.in/eZs63EHk #SBG #SkyBet #SkyBingo #SkyVegas #ChangeTheGame

Sky Bet: Fan First 🏆 As we wrap up our spotlight on our recent rebrands, we come to Sky Bet’s 'For The Fans' positioning. We recognised the growing parity between bookmaker offerings and set out to shake things up and stand out from the rest of the category.   This new focus is very much on enhancing entertainment for sports fans and showing that Sky Bet understand what it means to be a fan. Our ‘For the Fans’ positioning acknowledges that our audience are fans first, and betting is a way to further enhance their enjoyment or test their knowledge. As huge sports fans ourselves, we’re committed to enhancing the fan experience through betting and beyond. Our fan first mindset is at the heart of everything we do, internally and externally.   We’re heading into our third instalment of campaign activity under the new platform this coming Start of Season, following the ‘For the Fans’ launch and Euros. Here’s a look at one of our Euros ads, in case you didn't catch it!   Ashley Vann, Coral Cranmer, Fiona Bardsley, Richard Duke, Holly Liddell, Jamie Webster #SBG #SkyBet #ForTheFans #ChangeTheGame

Sky Bingo: All Fun No Fuss 🎱   We’re continuing to visit our SBG brands to take a closer look at their new shared vision to best reflect our customers real life online gaming experiences, without all the flashing lights and noise.    When players find a moment to themselves — no matter how brief it may be — Sky Bingo seek to provide customers with everything they are looking for, in a way they appreciate. By dialling back the hype, players can dial up the bingo, slingo and slots. The Sky Bingo rebrand project is also noteworthy for it's creative work - as it was all undertaken in house for the first time, with support from Flutter UK & Ireland creative teams.    Tammy Parker Senior Brand Manager tell us:   “Identifying the insight that players want to “enjoy the fun of bingo & slots without fuss or confusion” was integral to the new brand direction – the category is full of loud bingo brands, reflective of a fun bingo hall, however online bingo is a much calmer experience. Our new creative pokes fun at the “bingo” stereotypes to show there is a different way to get our message across. Leaning into the talented Flutter Creative studios we worked to create a bold and stand out piece of creative”.   The end result? A cracking new direction and campaign for Sky Bingo. Take a look. #SBG #SkyBingo #AllFunNoFuss #ChangeTheGame

Sky Vegas: Playmakers ⭐️ We’re taking a closer look at our recent rebrands, starting with Sky Vegas. Our playmakers campaigns celebrate the play in the everyday – as we embrace both winning and losing. (A first that we are aware of in our industry.) Our research showed us that it’s the excitement of the game as opposed to the big wins that keeps our customers looking forward to playing. It’s not about the hype, neon lights or big promises. It’s about connecting to our customers with realistic and honest messages to show that we understand the real experience of playing online casino games. 🙌 Jonathan Lloyd, Head of Gaming Brand and Propositions at Sky Vegas comments on how we are standing out in our category: “Our research was conclusive; consumers feel that brands within the category don’t understand them, and the existing category advertising tropes compound the distrust they already feel towards casinos. We aren’t focused on the win, but all the feelings of entertainment that players get from online casinos: jeopardy, anticipation, connection – and even losing. That’s their lived experience with us, so it’s only right that we reflect that in our comms.” Lets take a look at one of our new ads below, what do you think? 👀   #SBG #SkyVegas #Playmakers #ChangeTheGame

We’ve been ‘getting real’ lately across our SBG brands. 👀 You may have noticed a change of tone across Sky Vegas, Sky Bingo and Sky Bet brands recently. We’ve been on a mission to better reflect our customer’s betting and gaming experiences, doing away with the flashy lights and noise that our industry is more commonly known for. Over the next few weeks, we’ll take a closer look at each of our newly re-focused brand campaigns that bring this new direction to life and tell you a bit more about the work involved! #SBG #SkyBet #SkyBingo #SkyVegas #ChangeTheGame

EGR Global Marketing and Innovation Awards 2024 ⭐ These awards recognise and celebrate the most innovative and creative companies in the online gaming industry and we are thrilled to share that SBG were victorious in the following SIX categories: 🏆 Sportsbook marketing campaign (Super 6) 🏆 Innovation in sports betting (Sky Bet) 🏆 Innovation of the year (Sky Bet) 🏆 Brand of the year (Sky Vegas) 🏆 Social Marketing Campaign (Sky Vegas) 🏆 CRM Campaign (Sky Vegas) A big thank you to all our colleagues for their incredible hard work which has resulted in us being able to say that we are multi-EGR award winners for 2024! 👏 #EGRMarketingAwards #SkyBet #SkyVegas #SkyBingo #Super6

The Euros are nearly here! ⚽ 👀 Have you seen any of the Sky Bet Euros ad series yet? We caught up with Sky Bet Marketing Director Coral Cranmer, to find out a little bit more about the inspo behind this years campaign! Coral tells us: "The Euros represents an exciting time for us all in the UK with that endearing hope that our home nation might just clinch the title. But it’s also a 4 week period of tournament turmoil. Where your allegiance to your domestic teams players are thrown out of balance as you rally for the national side. This is the insight that led to our campaign which opens with ‘Trim’ and celebrates all the fan behaviours big and small that creep in during this period where ‘international rules apply’." A big thanks to everyone involved in this years campaign and a shoutout to the rest of the Flutter UK & Ireland division, as we all prepare for a busy few weeks ahead! 🙌 #SkyBetEuros #AdvertInsights #MarketingInspo

We are delighted to share that Sky Bet are sponsoring the Leeds Rhinos Women's Netball team for the next 12 months 🏐 ✨ Through this sponsorship, we're supporting this fantastic team to succeed while also giving back to the Leeds community that is home to Flutter UK & Ireland - the division of Flutter Entertainment Plc that SBG are part of. Ben Turnbull of Leeds Rhinos Foundation said: “Sky Bet’s support for Leeds Rhinos Netball is a huge boost for the team and sport in the region. “Like many other sports, commercial investment is vital for netball. Sky Bet will help raise the profile of the Rhinos franchise and netball in Leeds. Our local ties will also allow Sky Bet and Flutter UK & Ireland employees to enjoy Rhinos games and engage with community activities.” Find out more about this sponsorship below. #LeedsRhinosNetball #LeedsRhinos #DoMore #PositiveImpactPlan https://lnkd.in/eTSbQswq