🍪 Following Google’s Cookies U-Turn, Ben Rooke advises marketers not to overhaul their strategies completely. Instead, he recommends enhancing first-party data collection by implementing robust consent management systems and creating compelling value exchanges to build user trust. Read more in Creative Salon Worldwide 👇 https://lnkd.in/e_xRiiV9 #cookies #advertising #digitalmarketing #firstpartydata #dataprivacy
With Google hitting pause⏸️ on the cookie🍪 phase-out, it’s time for marketers to rethink🧠 their game. This twist means diving deeper into first-party data📊 and getting creative with targeting. Creative Salon Worldwide's Stephen Lepitak talks to agency executives about the decision. They share where next for marketers💼 who were expecting to implement a new online👨💻 data-gathering strategy from next year. Featuring Struan Wood, New Commercial Arts.; Ben Rooke, Total Media and Wil Roberts, Weber Shandwick. Read Here: https://lnkd.in/e_xRiiV9 #DigitalMarketing #PrivacyFirst #AdTech #FirstPartyData #MarketingStrategy #GoogleUpdate #Advertising #Innovation #DataPrivacy