Truffle Social

The Truffle group chat is back at it again with more interesting creative, campaigns and viral moments that we’re LOVING right now and are performing fabulously on socials! ⚔️ Deadpool & Wolverine or should we say, Ryan Reynolds & Blake Lively, they’re social media’s IT couple right now. From red carpet moments to social media exchanges, they are true couple goals and we love them - a moment for Blake’s dress please, the Versace runway number that Britney wore in 2003. 👩❤️👨 Lucky Smith x Nara Aziza for GQ Magazine - is it February because the couple collabs are bossing it right now?! TikTok’s favourite duo made their GQ debut last week where they talk about their viral moments and how it all started. 🎤 Sabrina Carpenter promotes her upcoming album ‘Short n’ Sweet’ with a collaboration with Erewhon - famously known for their $20 smoothies - Sabrina’s team is making sure no one misses this drop! 🔥 We know, we spoke about this recently, but it keeps returning to the group chat - Snoop Dogg’s Olympic cameos - they’re iconic! One of our personal favourites has been his Olympic fashion statements, he’s truly a man of many talents. We’ll be back with more group chat chronicles soon, let us know if you’ve seen any this week that’s group chat-worthy! ⬇️ #TruffleSocial #Viral

We’re back with an industry update, did you miss us? 👀 Let's get right in! 📸 Instagram upgrades its carousel limit from 10 to 20 images - photo dumps are about to get reeeeal interesting! 🔒 LinkedIn will now allow users to ‘save’ a post for later from their main menu, adding this feature under the ’Share’ option. Try to save this post to see if it’s been updated on your app!️ ⛔️️ Instagram is working on restricting screenshots on direct message media that can only be viewed once and it’s about time. ✅ LinkedIn is now adding verification ticks for company pages after rolling out verifications for individual users last year *waits for Truffle’s tick*. 🔢 Instagram will eventually remove its ‘Impressions’ metric and replace this with ‘Views,’ and this will be across Carousels, Stories, Reels and Lives - Social Media Managers, time to update your data tracking sheets! 👀 Elon has filed a lawsuit against advertisers including Disney who’ve pulled their X adverts calling it an “illegal boycott.” 📹 Facebook is testing a new look, there will be the usual “Feed” tab and alongside this a “Videos” tab, it’ll be interesting to see how this affects Facebook video metrics. 🗑️ META has decided to retire its celebrity-style AI bots feature. Nobody wants to chat with a “bot” version of celebrities and we hear it. Xoxo, Truffle P.S. Sources in the comments! #TruffleSocial #SocialMediaUpdates

✨ Friday Round-Up with Truffle ✨ The group chat was buzzing this week with fun campaigns, eye-catching creative and interesting collaborations! Here's a sneak peek into a few that were shared: ✔️ Nike's: Winning Isn't for Everyone - in light of the upcoming Olympics Nike highlighted that embracing the drive for excellence is what pushes the real winners to achieve their dreams. 🎒 Marc Jacobs x Nara Smith - the partnership that's been labelled as 'genius'! Following Nara's usual video style, she created a fun promo for their Tote Bag. ⚔️ Deadpool & Wolverine x Heinz - the long-awaited movie drops in theatres - in the UK - today and Heinz amongst other food brands have created some ketchup and mustard-themed bottles to join in with the conversation. 🔦 Snoop Dogg x Olympics 2024 - we love an Uncle Snoop feature! He's been named one of the final torchbearers to carry the torch ahead of Friday's opening ceremony in Paris. #TruffleSocial #Campaigns #Nike #MarcJacobs #MarvelUniverse #Olympics2024

Welcome back to another post of Keeping up with Truffle! 🎀 Last week we visited Barbie: The Exhibition at London’s Design Museum. From vintage classics to modern icons, we explored the evolution of one of the world’s most famous dolls. While we thoroughly enjoyed our visit, it wasn’t just the nostalgia that kept us enticed, visiting this exhibition was a great opportunity for Truffle to stay ahead of cultural trends, gain fresh inspiration, and understand the ever-evolving interests of some of the demographics we create content for. A segment of the show showcased the diverse range of dolls under the Barbie brand, featuring the first Barbie with Down Syndrome and the first to use a wheelchair. This part of the exhibit refreshed our understanding of the importance of diversity, reminding us at Truffle just how crucial it is. Who's ready for a little nostalgia with a sprinkle of glam? #Barbie #BarbieTheExhibition #LondonDesignMuseum #TheDesignMuseum #Exhibition

Throughout July, we've seen marketers on fire with reactivity and wittiness seeing no bounds. As a social media agency, we know that reactive content is the heartbeat of engaging social media, the key to boosting visibility and a way to make brands dynamic. Tapping into real-time events and trending topics, within a timely manner, can help foster a deeper connection with a brand's audience showcasing personality and relevance, let alone being part of 'the' conversation. At Truffle, we've been sending around more than our fair share of content and can confirm we're here for all the creativity and out-of-the-box thinking keeping us on our toes through the summer. Here's a round-up of some of our favourites: 🫧 Persil: Bring it home - even though it didn't come home, we loved this play on words! 🍕 Pizza Hut official sponsors of Dominoes - we guess it's a petty pizza summer? 🍊 Jaffa Cakes ending the biscuit vs. cake debate - we always knew  🍟 McDonald's 50th Birthday Party in the UK - the nostalgia was beaming through our screens. #TruffleSocial #SocialReactivity #SocialFirstContent

Luxury fashion and fitness affiliations are everywhere - from Jacquemus x Nike to Gucci x Adidas to Reebok x Anine Bing - they seem to be absolutely booming! Are these clever marketing ploys or are brands finally starting to capitalise on the shift in consumer behaviour to reach new demographics? As a social-first agency, we love to see the strength of social media leverage to catapult these collaborations into the limelight. We’ve realised, that if brands don't move with the times, the times will most certainly leave them behind. We’ve pulled a few of our favourites as of late: 🖤 CELINE launching an exclusive Pilates collection - say less. ⚽️ New Balance x Bukayo Saka - a brilliant topical alignment with the Euros, and yes, we believe it is coming home. 🇫🇷 SKIMS x United States Olympic & Paralympic Committee - Keeping up with the Kardashians...in Paris? Yes, please! 🏀 Glossier, Inc. x WNBA (Women's National Basketball Association) - not fashion, but forward-thinking and that is something we can get behind. What fashion collaborations are you loving right now? #TruffleSocial #SocialFirstAgency #FashionCollabs #LuxuryFashion

Proof that reactivity is just as important as proactivity! Introducing… ✨ Matt and Alan, from Matalan ✨ John and Lewis, from John Lewis Partnership ✨ Pri and Mark, from Primark ✨ Reiss, from Reiss A piece of content that needed minimal editing, no more than 20 seconds and 1-2 employees who were up for a laugh. These brands nailed this quick and easy win - accumulating almost 1 million views between them. Ok, we’re waiting Christian Dior Couture 👀 #TruffleSocial #SocialMediaAgency #SocialMedia #TikTokTrend #Trending

✨ Industry Updates ✨ ➡️ Swipe to read through 5 key social media updates that you might’ve missed. ➡️ Follow us to stay up-to-date with any new updates and to see what Team Truffle get up to! Find out more about our services here:  https://lnkd.in/emup7DFP #SocialMediaUpdates #TruffleSocial #London #SocialMediaAgency

What’s your go-to ice cream flavour? Baked Bean? Malt Vinegar? Soy Sauce? 👀 Last week we made the most of the sunny weather and took a Truffle Team trip to the famous Anya Hindmarch Ice Cream Project pop-up in Chelsea. This pop-up serves a range of unexpected - but surprisingly delicious - flavoured ice creams inspired by some of Anya Hindmarsh's favourite pantry foods. This is such an engaging way for cross-brand collaborations to come to life and create a fun and unique experience for customers to share with friends and on their social media platforms. This activation proves how important it is for brands to think outside of the box when promoting or launching a product or even if it’s just to create a buzz around their brand. Some of the flavours we tried included Jaffa Cakes, Bird’s Custard, Kikkoman Soy Sauce, Perello Olives and Penguin - with the soy sauce flavour tasting better than any of us expected! 🍦 #SocialMedia #TruffleSocial #AnyaHindmarsh #TheIceCreamProject #London #LondonEvents #AnyaHindmarshIceCream

Truffle Foodies or Truffle Social? 🥪🍕🥘🥗🌭 Last week, we attended the Taste of London Festival in the heart of the city in Regent’s Park. While you might think this festival was all about feasting on new and delicious food - and it was 👀 - there was also an array of activities to get involved in, such as cooking classes hosted by Michelin-Star chefs, cocktail masterclasses, live entertainment and demonstrations. We had the pleasure of speaking to some of the stars of the show such as… 🥒 The Pickle House | B Corp™ who we had a lovely catch-up with and found out all about their new Spiced Tomato Mix launch. 🫧 Wilton London | B Corp - did you know their entire business and liquid laundry range are completely carbon neutral as of May 2022?! 🥜 ManiLife | B Corp™ whose founder shared his amazing story about how he started the business - and we love a good storytime - as well as a mini taster of their delicious flavours. 🍪 Doughlicious The London Dough Co. had the best sweet treats! Did you know that all of their flavours are gluten-free and they have a bunch of vegan flavours too? Truffle’s Client Service Director, Shaadi Jazaie says “We really enjoyed attending this year’s Taste of London Food Festival! Nothing beats munching your way through a festival where you get to try new and delicious food, discover new brands, connect with new people and celebrate summer!” #TasteOfLondon #FoodFestival #TasteOfLondonFoodFestival2024 #London2024 #RegentsPark #Food #SocialMedia