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Our Impact

Case Studies

The Ad Council uses the power of communications to change lives.
Explore Our COVID-19 Case Study

COVID-19 Case Study

Additional Campaign Case Studies

Love Has No Labels Case Study

Love Has No Labels

With more than 370 million total video views, the “Love Has No Labels” campaign continues to bring people together.
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Lung Cancer Screening

Lung Cancer Screening

Our “Saved by the Scan” campaign nearly doubled awareness of the scan (from 19% to 36%), saving countless lives.
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Breast Cancer Case Study

Know Your Girls

Designed to inspire black women to understand their breast cancer risk, Know Your Girls promoted early detection.
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Save the Food Case Study

Reducing Food Waste

The Save the Food campaign made headlines everywhere, successfully putting food waste on the chopping block.
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Partnerships Case Studies

Meet Our Partners

When You Can’t Say It, Play It

Sound It Out and Amazon use music to cultivate mental health conversations between parents and their children.

Hitting a Home Run for Veterans

Ad Council partners with FOX Corporation to meet Veterans where they are: tuned in live to baseball’s crown jewel, the World Series.

What Adoption Taught Me

Ad Council & The Atlantic Case Study

Hungry to Help

Ad Council and Facebook Bring Attention to Summer Hunger
Meet Our Partners