AdExchanger Member Exclusives

Welcome to the Member Exclusive Resource Center. Here you can access members-only content and research at any time. Come back as often as you like!

Identity’s Impact on Marketing Decision-Making

AdExchanger’s Q3 2021 special report explores Identity’s Impact on Marketing Decision-Making through data collected directly from the decision makers themselves. Digital ad pros get real about how shifting industry timelines and policies regarding identity affect their future planning and their day-to-day activities.

Click here to download.

Meet the CDPs: Q&A Series

The CDP category has been described as crowded, confusing and rife with imitators. This report is here to clear up the confusion, dispel the myths and help buyers get a handle on what this still-nascent category is all about.

Click here to download.

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THE BEST OF INNOVATION LABS

Did you miss PROGRAMMATIC I/O Innovation Labs? Want a refresh of the critical content that was covered? Click here to view The Best of Innovation Labs. A collection of the most popular sessions from the four days.

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2020 INDUSTRY OUTLOOK REPORT: How COVID-19 Reset Digital Marketing

Our first proprietary research report of findings from a survey of brands and agencies on shifts in investment, measurement and what is on the horizon.

Click here to download.

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Identity: Are We Headed Toward Resolution, Revolution or Regression?

Presented at PROGRAMMATIC I/O Virtual Edition. Click here to download the slides.

More coming soon—be sure to check back!

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Must Read

The Trade Desk Says UID2 Has Now Reached ‘Critical Mass’

The Trade Desk delivered another smash earnings report. Meanwhile, Unified ID 2.0, the open-source identity initiative, has “reached a critical mass of adoption,” CEO Jeff Green told investors.

Publicis Acquired Retail Tech With Agency Clients – And Now Those Agencies Want Out

Many of Publicis’s fastest-growing and most strategic business units – including CitrusAd, Profitero, Epsilon and Conversant – earn a large chunk of their revenue from other agencies. Is that a problem?

Adalytics Report Challenges Verifiers And Pubs That Claim 100% Brand-Safe Media

In the crosshairs this time: media sellers with masses of user-generated content, including movie and video review forums with unmoderated comment and discussion sections.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

The DOJ Wins Its Search Antitrust Case Against Google. Next Up Is Ad Tech

“Google is a monopolist.” No need to say “allegedly” anymore, because that’s a direct quote from Judge Amit Mehta’s ruling against Google and in favor of the Department of Justice.

Comic: Black Boxes

A Google Ads Glitch Likely Triggered A Data Breach Within Google Merchant Center

A major Google glitch caused unencrypted customer and product info to be shared between Google Merchant Center accounts for at least two weeks.

Amazon Advertising Earned $50 Billion Over The Past 12 Months, And It’s Just Getting Started

Amazon’s Advertising Services segment is delivering the dough. It generated $12.8 billion last quarter, up by a cool $2 billion year over year.