Amazon Quietly Conquered Social Shopping; A Bad Apple Per Day
Amazon is well positioned to seize the growth of social app-based shopping. Plus, Apple updates are wreaking havoc on publishers again.
Amazon is well positioned to seize the growth of social app-based shopping. Plus, Apple updates are wreaking havoc on publishers again.
The World Federation of Advertisers told members on Thursday that it’s suspending its Global Alliance for Responsible Media initiative.
Shares of WPP took another thumping yesterday. Plus, advertisers are getting post-lawsuit cold feet about X all over again.
In today’s newsletter: Netflix drops its ad prices to slightly less outrageous levels; X sues GARM, alleging it led an ad boycott for ideological reasons, not brand safety concerns; and how TV manufacturers have laid the groundwork to take ad dollars from streamers and cable.
In today’s newsletter: US rules Google has a monopoly in search, but not search ads; Nvidia’s unreleased AI has been scraping online video from YouTube, Netflix and others; and streaming app Max debuts a new personalized home page.
In today’s newsletter: The DOJ sues TikTok alleging COPPA violations; Disney wraps a competitive upfronts season as it faces stiller competition for streaming ad budgets; and more than $107 million was spent on ads for AI products in the first half of this year.
Pharmacies, groceries and even convenience stores have taken to locking up large swathes of merchandise. Plus, Roblox reported Q2 earnings on Thursday.
Many brand operators feel like they need good general guidelines for attribution. Plus, what’s stepping retail media standardization?
In today’s newsletter: Google Performance Max enables third-party brand safety measurement for YouTube; gen AI firms roll out new data-scraping bots to replace those blocked by publishers; and RAG deals give publishers more leverage in licensing their content to gen AI.
MiQ is acquiring PathLabs, a platform for independent agencies. Plus, Pinterest and LinkedIn are trying to get included in more media plans.