Amazon Quietly Conquered Social Shopping; A Bad Apple Per Day
Amazon is well positioned to seize the growth of social app-based shopping. Plus, Apple updates are wreaking havoc on publishers again.
Amazon is well positioned to seize the growth of social app-based shopping. Plus, Apple updates are wreaking havoc on publishers again.
In the past couple of weeks, many of the world’s biggest CPG and grocery store brands have reported their latest earnings. One thing is clear: CPG brands are under pressure by retailers to squeeze their margins, lower prices and spend more on ads.
Many brand operators feel like they need good general guidelines for attribution. Plus, what’s stepping retail media standardization?
In today’s newsletter: To boost its ads biz, Walmart will show in-store ads for non-endemic brands; Hyve Group buys Possible; and the Senate advances KOSA and COPPA 2.0, but the bills face obstacles in the House.
In today’s newsletter: Spotify surges on strong Q2; how Gen Z media preferences are transforming the Olympics; and QSR companies ditch subscription services after first-party data gains fail to materialize.
For CFOs and CEOs, we’ve entered a kind of open hunting season on martech SaaS.
Amazon’s Rufus: yet another example of Big Tech pushing AI bots onto its platforms. Plus, pushback against Google search engine monetization.
The Chrome Privacy Sandbox team is stuck within a Catch-22. Plus, why haven’t media buyers bought more into alternative currencies?
Topsort can lean into Moloco’s algorithmic personalization, while Moloco benefits from Topsort’s footprint with local retailers in the US and in Latin America.
Once consumers are ready to travel, they’re often ready to spend on almost everything, from beauty and booze to electronics and streaming services. And that creates a unique opportunity for advertisers to reach a new audience with high intent, says Christine Maguire, global VP of commercial business at TripAdvisor.
Academy Sports and Outdoors, a sporting goods chain founded in 1938, is trying to get trendy.