Ad Tech Companies Should Heed The FTC’s Warning About Hashing
Not only will hashing data not anonymize it, but regulators, including the Federal Trade Commission, consider hashed identifiers to be personal information.
Not only will hashing data not anonymize it, but regulators, including the Federal Trade Commission, consider hashed identifiers to be personal information.
With an approved list of sites and contextually segmented content, publishers don’t risk getting caught up in automated keyword blocklists, which consistently demonetize the news.
There’s only so much you can do to measure earned media, says Najah Ayoub, CMO of Piece of Cake Moving & Storage. That’s why the brand invests so much in the customer experience. Plus: Piece of Cake’s hybrid MMM/MTA approach to attribution.
“Google is a monopolist.” No need to say “allegedly” anymore, because that’s a direct quote from Judge Amit Mehta’s ruling against Google and in favor of the Department of Justice.
Recent moves by major ad tech players prove the industry doesn’t actually need cookies. But Chrome’s cookie pivot doesn’t clarify what will happen to the 1% of its audience that’s already cookieless or what will become of plans to deprecate the Android Ad ID on mobile.
In the past couple of weeks, many of the world’s biggest CPG and grocery store brands have reported their latest earnings. One thing is clear: CPG brands are under pressure by retailers to squeeze their margins, lower prices and spend more on ads.
What do Pepsi, Ulta Beauty and AB InBev have in common? A year ago, they were Moat clients. Now they’re in DoubleVerify’s camp.
For some, Chrome’s news that it’s keeping third-party cookies was a moment of vindication. But was it a cruel blow to partners that tested the Privacy Sandbox in good faith?
The FTC is ordering data from eight companies, which Commissioner Lina Khan describes as part of a “shadowy ecosystem of pricing middlemen,” in pursuit of visibility into “surveillance pricing.”
What does programmatic media have in common with toilet paper? A lot more than you might think, says Sherine Ebadi, managing director of forensic investigations at Kroll. It’s a question of quality (or the lack thereof).
Bacardi doesn’t have a digital marketing strategy, per se – because it’s all digital, says Laila Mignoni, the brand’s global VP of marketing and creative excellence.