Must Read
The Trade Desk Says UID2 Has Now Reached ‘Critical Mass’
The Trade Desk delivered another smash earnings report. Meanwhile, Unified ID 2.0, the open-source identity initiative, has “reached a critical mass of adoption,” CEO Jeff Green told investors.
Publicis Acquired Retail Tech With Agency Clients – And Now Those Agencies Want Out
Many of Publicis’s fastest-growing and most strategic business units – including CitrusAd, Profitero, Epsilon and Conversant – earn a large chunk of their revenue from other agencies. Is that a problem?
Adalytics Report Challenges Verifiers And Pubs That Claim 100% Brand-Safe Media
In the crosshairs this time: media sellers with masses of user-generated content, including movie and video review forums with unmoderated comment and discussion sections.
The DOJ Wins Its Search Antitrust Case Against Google. Next Up Is Ad Tech
“Google is a monopolist.” No need to say “allegedly” anymore, because that’s a direct quote from Judge Amit Mehta’s ruling against Google and in favor of the Department of Justice.
A Google Ads Glitch Likely Triggered A Data Breach Within Google Merchant Center
A major Google glitch caused unencrypted customer and product info to be shared between Google Merchant Center accounts for at least two weeks.
Amazon Advertising Earned $50 Billion Over The Past 12 Months, And It’s Just Getting Started
Amazon’s Advertising Services segment is delivering the dough. It generated $12.8 billion last quarter, up by a cool $2 billion year over year.