Opinion
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OPINION: On TV & Video
CTV Providers Are Doing Their Own Thing – And That’s Great For The Industry
It’s anyone’s guess how CTV advertising will eventually look. But, today, there are no rigid standards, writes Operative’s Mike Pollard.
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OPINION: Data-Driven Thinking
Omnichannel Marketers Have Outgrown Third-Party Cookies, Even If Google’s Still Holding On
Recent moves by major ad tech players prove the industry doesn’t actually need cookies. But Chrome’s cookie pivot doesn’t clarify what will happen to the 1% of its audience that’s already cookieless or what will become of plans to deprecate the Android Ad ID on mobile.
Tagged in:- ai
- alternative IDs
- Android
- Android Advertising ID
- Android Privacy Sandbox
- apple
- Attribution Reporting API
- Brave
- Chrome IP Protection
- CMA
- CTV
- DOOH
- Firefox
- Google Chrome
- google privacy sandbox
- jeff green
- Jonathan D’Souza-Rauto
- Kepler
- mobile ad ID
- omnichannel
- PII
- Retail Media
- Safari
- the trade desk
- third-party cookie deprecation
- UID2
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OPINION: The Sell Sider
Strap In, Publishers, It’s Election Season
Halfway through 2024, however, many publishers are feeling hopeful, especially as election season heats up and puts a focus on news – a category with an extremely engaged audience, writes Connatix CRO Jenn Chen.
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End The Insight Doom Loop
“Can you tell me which hour of the day is most profitable for us?”
It’s a familiar scenario: You’re meeting with your client to review their latest campaign dashboard, and your client asks for a custom metric that goes just beyond the dashboard you’re sharing with them. You say you’ll check with the team and get right back to them.
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OPINION: Data-Driven Thinking
The Cookie Conundrum Proves Google Couldn’t Collaborate In The Sandbox
By reversing its position on third-party cookie deprecation, Google’s is acknowledging its inability to effectively execute its plans for the Privacy Sandbox. It’s time Google commits to competing with the rest of the industry rather than dictating terms.
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OPINION: Data-Driven Thinking
How The Aftermath Of Apple’s ATT Prepares Us For User Choice In Chrome
Despite setbacks, the mobile advertising industry has not only recovered but thrived post-ATT. What can overcoming the impact of ATT teach us about overcoming the latest uncertainty around the future of the cookie?
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To Up-Level 2024 Holiday Campaigns, Take A Phygital Approach
Sure, it’s July. But as the 2024 holiday shopping season nears, using location intelligence allows businesses to integrate physical and digital experiences, creating a cohesive customer journey across both realms.
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OPINION: Data-Driven Thinking
Google Backpedaling On Its Cookie Phaseout Isn’t An Excuse For Complacency
The industry shouldn’t let Google’s repeated delays slow down the progress we’ve made toward a more privacy-friendly advertising ecosystem. The need for innovation and collaboration is greater than ever.
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OPINION: Data-Driven Thinking
How Can ID Bridging – The Foundation Of Our Space – Suddenly Be a Bad Thing?
The concept of ID bridging has long been the foundation of programmatic advertising, writes LiveIntent CEO Matt Keiser. What is cookie matching but an early iteration of ID bridging?
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OPINION: Data-Driven Thinking
Solving For Google’s Signal Deprecation Is Not A Future-Proof Privacy Strategy
If advertisers don’t adopt strategies in adherence with the strictest privacy laws, they are likely looking at a future of continuous pivots, wasting time and money, writes Rachel Gantz.