Why This Speaker Brand Is More Into Video For Marketing Than Audio
Chris Epple, JBL’s VP of marketing, on why TikTok is the brand’s new favorite jam – including to generate sales – and how JBL measures what he calls “quality social engagement.”
Chris Epple, JBL’s VP of marketing, on why TikTok is the brand’s new favorite jam – including to generate sales – and how JBL measures what he calls “quality social engagement.”
In today’s newsletter: Netflix drops its ad prices to slightly less outrageous levels; X sues GARM, alleging it led an ad boycott for ideological reasons, not brand safety concerns; and how TV manufacturers have laid the groundwork to take ad dollars from streamers and cable.
In today’s newsletter: US rules Google has a monopoly in search, but not search ads; Nvidia’s unreleased AI has been scraping online video from YouTube, Netflix and others; and streaming app Max debuts a new personalized home page.
“Google is a monopolist.” No need to say “allegedly” anymore, because that’s a direct quote from Judge Amit Mehta’s ruling against Google and in favor of the Department of Justice.
In today’s newsletter: The DOJ sues TikTok alleging COPPA violations; Disney wraps a competitive upfronts season as it faces stiller competition for streaming ad budgets; and more than $107 million was spent on ads for AI products in the first half of this year.
Pharmacies, groceries and even convenience stores have taken to locking up large swathes of merchandise. Plus, Roblox reported Q2 earnings on Thursday.
The acquisition puts Reddit in a better position to compete with Google, Meta, Amazon and TikTok, which all built or expanded their AI creative generation and optimization tools within the past year.
Meta’s stock jumped by nearly 7% in after-hours trading on Wednesday based on strong results, including $39.1 billion in total Q2 revenue.
In today’s newsletter: Google Performance Max enables third-party brand safety measurement for YouTube; gen AI firms roll out new data-scraping bots to replace those blocked by publishers; and RAG deals give publishers more leverage in licensing their content to gen AI.
MiQ is acquiring PathLabs, a platform for independent agencies. Plus, Pinterest and LinkedIn are trying to get included in more media plans.
In today’s newsletter: To boost its ads biz, Walmart will show in-store ads for non-endemic brands; Hyve Group buys Possible; and the Senate advances KOSA and COPPA 2.0, but the bills face obstacles in the House.