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Must Read

Online Advertising

The Trade Desk Says UID2 Has Now Reached ‘Critical Mass’

The Trade Desk delivered another smash earnings report. Meanwhile, Unified ID 2.0, the open-source identity initiative, has “reached a critical mass of adoption,” CEO Jeff Green told investors.

Marketers

Publicis Acquired Retail Tech With Agency Clients – And Now Those Agencies Want Out

Many of Publicis’s fastest-growing and most strategic business units – including CitrusAd, Profitero, Epsilon and Conversant – earn a large chunk of their revenue from other agencies. Is that a problem?

Adalytics

Adalytics Report Challenges Verifiers And Pubs That Claim 100% Brand-Safe Media

In the crosshairs this time: media sellers with masses of user-generated content, including movie and video review forums with unmoderated comment and discussion sections.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
antitrust case

The DOJ Wins Its Search Antitrust Case Against Google. Next Up Is Ad Tech

“Google is a monopolist.” No need to say “allegedly” anymore, because that’s a direct quote from Judge Amit Mehta’s ruling against Google and in favor of the Department of Justice.

Comic: Black Boxes
google

A Google Ads Glitch Likely Triggered A Data Breach Within Google Merchant Center

A major Google glitch caused unencrypted customer and product info to be shared between Google Merchant Center accounts for at least two weeks.

Amazon advertising

Amazon Advertising Earned $50 Billion Over The Past 12 Months, And It’s Just Getting Started

Amazon’s Advertising Services segment is delivering the dough. It generated $12.8 billion last quarter, up by a cool $2 billion year over year.