Webinars


Upcoming

Marketing goals giving you a headache? How affiliate marketing achieves them all

Tuesday, July 16, 2024 at 11 am ET Tune in to hear how the affiliate channel has evolved into a gateway for novel advertising solutions and ecommerce technologies. And meet a selection of these businesses to find out first-hand how they’re helping online brands transform their sales and marketing efforts.

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On Demand

Your Cheat Sheet for the Best Performing CTV Strategies

Join Allie Lindly of MNTN as she shares key insights from MNTN’s first-party research. She will be reviewing how top advertisers have found success on the MNTN platform, how to apply those learnings to your own CTV campaigns, and provide the blueprint you need to make the most of the TV screen.

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The Power of Consolidation for Cost-Effective, Real-Time Insights

In this webinar, we will explore the benefits of consolidating data analysis tools to provide real-time insights, discuss the challenges faced by ad tech companies in managing large datasets, how consolidation can simplify the process, and more.

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DO Cross the Screens: Why Digital Marketing Channels Work Better Together

Join us to discuss how an omnichannel approach to digital marketing can drive (and enhance) performance across every screen your audience is glued to. We’ll also explore why CTV is the perfect anchor point for establishing a cohesive marketing strategy that can extend messaging from one channel to the next (and back again).

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The CTV Questions You Didn’t Know You Should be Asking

Join Ben Brenner, VP of Solutions Engineering at Digital Remedy, for an engaging session on the CTV questions that brands and agencies should ask potential performance marketing partners on cost, campaign outcomes, reporting, and incrementally.

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2024 Preview: AI, Consumer Behavior, and the Latest in Ad-tech

Join Nola Solomon, SVP of Go-to-Market at Criteo, for this educational webinar as she discusses the trends for 2024 and how Growth Marketers should prepare accordingly.

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How to Meet your Best Customer… Again.

Join Jason Oates, Chief Business Officer at LiveIntent, to learn how to enrich the customer experience and exceed expectations, as well as unleash untapped revenue potential with cutting-edge monetization tools.

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2024 Trends and Planning – Introducing an ID-less World

Thursday, January 11, 2024 at 11am ET In this webinar, dive into the world of programmatic media buying strategy and gain a comprehensive understanding of how to navigate the changes in the advertising ecosystem. Stay ahead of the game and equip yourself with the skills needed to thrive in the evolving advertising landscape of 2024.

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Unveiling the 2024 Sponsored Products Benchmarks: A Roadmap to Retail Media Success

Wednesday, April 3, 2024 at 12pm ET In this webinar, you will explore seasonal trends, ad inventory distribution, and the strategic use of sponsored products across different product categories. Attendees will learn about the opportunities and gaps in sponsored product coverage, as well as the top categories maximizing ad opportunities.

VIEW ON DEMAND

Marketing goals giving you a headache? How affiliate marketing achieves them all

Tuesday, July 16, 2024 at 11 am ET Tune in to hear how the affiliate channel has evolved into a gateway for novel advertising solutions and ecommerce technologies. And meet a selection of these businesses to find out first-hand how they’re helping online brands transform their sales and marketing efforts.

Register Free Today

Must Read

The Trade Desk Says UID2 Has Now Reached ‘Critical Mass’

The Trade Desk delivered another smash earnings report. Meanwhile, Unified ID 2.0, the open-source identity initiative, has “reached a critical mass of adoption,” CEO Jeff Green told investors.

Publicis Acquired Retail Tech With Agency Clients – And Now Those Agencies Want Out

Many of Publicis’s fastest-growing and most strategic business units – including CitrusAd, Profitero, Epsilon and Conversant – earn a large chunk of their revenue from other agencies. Is that a problem?

Adalytics Report Challenges Verifiers And Pubs That Claim 100% Brand-Safe Media

In the crosshairs this time: media sellers with masses of user-generated content, including movie and video review forums with unmoderated comment and discussion sections.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

The DOJ Wins Its Search Antitrust Case Against Google. Next Up Is Ad Tech

“Google is a monopolist.” No need to say “allegedly” anymore, because that’s a direct quote from Judge Amit Mehta’s ruling against Google and in favor of the Department of Justice.

Comic: Black Boxes

A Google Ads Glitch Likely Triggered A Data Breach Within Google Merchant Center

A major Google glitch caused unencrypted customer and product info to be shared between Google Merchant Center accounts for at least two weeks.

Amazon Advertising Earned $50 Billion Over The Past 12 Months, And It’s Just Getting Started

Amazon’s Advertising Services segment is delivering the dough. It generated $12.8 billion last quarter, up by a cool $2 billion year over year.