Loyalty was the real winner this year, with lots of previously honored products coming out on top for a second, third, or umpteenth time. Find out what your fellow beauty fans keep buying.

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Whether tried-and-true or new on the scene, these cleansers, moisturizers, and more won Allure readers' votes this year.

See All Skin Winners

E.L.F. Cosmetics Power Grip Primer

You don't want your face to stick to random surfaces, but you do want your makeup to stay put for hours on end and that's exactly what E.L.F. Cosmetics Power Grip Primer delivers.

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Readers told us their crowning glories would be a little less glorious without the help of these brilliant formulas and tools in their hair routine.

See All Hair Winners

Alix Earle (@alixearle)

Alix Earle's balance of aspirational glamour and relatable realness has the 23-year-old garnering views, likes, and shares on TikTok and beyond.

Your fellow readers are ready to guide you to the lipstick, foundation, and nail products that will meet your makeup needs. Some brands even scored more than one win.

See All Makeup Winners

Prequel

Prequel's face and body formulas are winning a place in countless regimens for their focused solutions, gold-standard ingredients, and an approach that marries common sense with uncommon elegance.

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This year's top innovations in hair, skin, body, and makeup have a few things in common—starting with just how much they impressed Allure readers.

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Dyson Supersonic Dryer

Yes, the Dyson Supersonic hair dryer will set you back four big bills, but it will also launch your blowouts into the future with advanced, unmatched technology.

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Prepare to be unbothered, moisturized, happy, and in your lane with the products that wowed our readers from the neck down. (Okay, and one above the neck, too.)

Shop All Body Winners

Vaseline Original Healing Jelly

Price alone doesn't make something a steal, value does—and since Vaseline Original Healing Jelly is perhaps the most versatile multitasker in all of beauty, it's hard to name any product that’s more of an MVP.

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These phenomenal formulas have helped them bubble (sulfate-free) to the top of readers' must-buy lists, impressing even those who don't usually ride the clean train.

Shop All Clean Winners

Credits

Photographed by Eva Wang
Styled by Marian Nachmia
Hair by Sebastien Bascle
Makeup by Georgina Graham
Nails by Brenda Abrial
Models: Alva Claire, Sija, Marie Seguy
Production: Jules Crye/Lambert Lambert

Associate Beauty Director: Sarah Kinonen 
Digital Art Director: Ingrid Fowler 
Senior Visual Editor: Lauren Brown
Allure Shopping: Shanna Shipin, Angela Trakoshis, Sarah Hoffmann 

Fashion Credits

SKIN: 3.Paradis pants styled as top, Jasmin Sparrow earrings; HAIR: Mossi skirt styled as top, Dice Kayek shorts, Jasmin Sparrow earrings, LARUICCI cuffs; MAKEUP: Swarovski top; BREAKTHROUGHS: Dice Kayek top; BODY: Ester Manas dress; CLEAN: Bevza top, Jasmin Sparrow earrings