Acquired by Outbrain
Details
Industries ContentPublishingVideoHeadquarters Regions Greater New York Area, East Coast, Northeastern US Founded Date 2005 Founders Martin Remy, Steve Nieker, Toni Schneider Operating Status Active Last Funding Type Series B
Company Type For Profit
Contact Email info@outbrain.com Phone Number +1 (877) 870-7282
Surphace (formerly Sphere) provides contextual content tools that make connections between text, video, photos and ads. Surphace helps online publishers create a more engaging reader experience leading to longer time spent on site and increased PVs per visit along with a new incremental revenue stream. Surphace is currently integrated into over
150,000 leading sites and is live on over 1.2 Billion monthly article pages across the web.
Surphace's core technology is a patent-pending process utilizing Sphere’s proprietary Content Genome.™ The Content Genome™ was developed specifically to deliver high-precision, low-cost (automated) related content delivery in dynamic online publishing and news environments. Unlike many other solutions, the Content Genome™ does not require a taxonomy or training — Surphace can index any text artifacts, or media with associated text, and generate related content out of the box. Integration time on the publishers’ side is minimal, and no additional meta-data is required.
Surphace has a broad range of partners including leading A-list publishers, micro-publishers and independent blogs.
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M&A Details
Transaction Name Surphace acquired by OutbrainAcquired by OutbrainAnnounced Date Feb 2, 2011