Last year, back-to-school shopping reached a record high of roughly $37 billion, according to estimates. And 2022 could bring even stronger sales numbers as families anticipate the return of a more normal school year. However, selling to today's millennial parents and their Gen-Z and Gen-Alpha kids is a complex endeavor. They are the most trend-savvy, digitally aware and socially conscious consumer set in retail history. This webinar will explore best practices for:
- Identifying the needs of American families now
- Curating must-have merchandise assortments
- Shaping a marketing strategy that resonates
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speakers
![Brian Burnett](https://cdn.statically.io/img/assets.swoogo.com/uploads/medium/1844975-629a33a7ebc70.jpg)
![Chelsey Codrington](https://cdn.statically.io/img/assets.swoogo.com/uploads/medium/1844984-629a33dad6260.jpeg)
![Molly Hartney](https://cdn.statically.io/img/assets.swoogo.com/uploads/medium/1844986-629a340b741cf.jpg)
![Jennie Bell (moderator)](https://cdn.statically.io/img/assets.swoogo.com/uploads/medium/1849175-629e122abd941.jpg)
contact us
join Us At the Event