33 BIPOC-Owned Brands to Support This Holiday Season

Pat McGrath needs no introduction, and any version of her mesmerizing eye shadow quads would make a winning stocking stuffer for the makeup lover on your list.

Socks and sandals are pretty much essential to quarantine dressing, and Aurora James of Brother Vellies knows a thing or two about looking chic while you’re bored-in-the-house and you’re in-the-house-bored.

From a candle that lets you burn the patriarchy (literally) to a PHA toner for ingrown hair relief, Oui the People (founded by Karen Young) makes a range of self-care products for a smooth, serene transition into the new year.

Let them do less with this hooded onesie with a rose gold zipper and a signature X charm, perfect for looking cute while lounging around the house over break. With every style purchased, a portion of proceeds will be donated to the Clara Lionel Foundation to fund research critical for Black community members who have been diagnosed with breast cancer.

Support Indigenous artisans by shopping B. Yellowtail, a Native American–owned and –operated brand specializing in storytelling through wearable art—from scarves to robes and natural body care. 

When you build a trio of turmeric, coriander, black mustard (or choose a different combo of their seven spices) you’ll be assisting Diaspora Co. in its efforts to build a better spice trade, equitably and deliciously.

A chic, everyday staple from The Folklore, a digital destination for high-end and emerging designer brands from Africa and the African diaspora.

A cool gift for the art-loving guy, courtesy of Virgil Abloh.

It’s hard to go wrong with a candle, and this luxury one is inspired by speakeasies, nightclubs, and musicians who lit up the Harlem Renaissance in the ’20s and ’30s. Expect notes of bergamot, cinnamon, and sage.

A serum for anyone dealing with hyperpigmentation or dark spots, this antioxidant-rich formula from Buttah is a great pick—and the brand’s got plenty more skin saviors where that came from.

Brandblack, founded by David Raysse, makes performance footwear—and we doubt your giftee will see anyone else walking around in these chunky, neutral sneakers. 

Goodee is an ethical design shop that curates chic homewares and lifestyle goods from talented artisans and makers. Handwoven in Ghana, this straw basket is a unique pick for the person who got way into biking during lockdown.

Handmade in France, these whimsical earrings from “conversation-starter accessories” brand Chungawawa are a much-needed mood boost to end 2020.

For anyone embracing their natural texture during quarantine, Bread Beauty Supply is a Black-owned hair-care brand on a mission to simplify wash day. The brand got picked up by Sephora in July, and its trio of wash-day essentials (hair wash, mask, and oil) has already made it to the best-sellers page.

A colorful pick that almost measures up to their otherworldly ’fro—almost.

You may know Iranian designer Maryam Nassir Zadeh for her statement footwear, but you can get in on the offbeat aesthetic for less in the form of a scrunchie.

A vibey vessel for their tea or herbs of choice, this persimmon-shaped jar symbolizes good fortune in Chinese tradition, and you can shop Chop Suey Club’s offerings from Chinese artisans on seasonally rotating basis.

A three-piece formula for an instant holiday glow-up, with the help of Rihanna, of course.

Just a portrait of you and your girls staring out into the void for the duration of 2020, courtesy of badass artist Justina Blakeney.

Speaking to the relationship between beauty and resilience, this hat from L.A. cafe and boutique Bloom and Plume is the epitome of woke dad style. No cap.

Fly by Jing is all about authentic flavors from the founder’s hometown of Chengdu and its famous restaurant scene. The Triple Threat includes the hero product, Sichuan Chili Crisp; the versatile Mala Spice Mix; and the Zhong Sauce, which will take your dumplings to the next level. Trust us, this stuff goes on everything—including eggs and pizza (aside from all of the noodz).

Who couldn’t use extra mini sanitizers for every purse or pocket as winter approaches? With each order, the Black-owned natural deodorant brand will donate a percentage of proceeds to the Campaign Against Hunger, a community organization based on Brooklyn. 

You know your friend who’s missing their esthetician’s office more than social interaction? Give their lips some natural plump with these Black-made collagen lip masks, throw in even more cuteness from KNC Beauty if you’re feeling generous, and then bow down to founder Kristen Crawley. 

Bye, “bad” hair days. With Grace Eleyae’s range of satin-lined turbans, it’s easier than ever to give your hair a break. All you have to do is throw one on and go, without deciding which protective style to try next.

A no-brainer gift for the person who can never have enough crystals or candles.

Alexa, play “Shea Butter Baby,” and then slather us in this handcrafted mixture from Hanahana Beauty. Oh, and give Black women their flowers.

Sari-Sari General Store is a Filipinx-founded online shop that curates products and artwork from BIPOC makers and artists. For its Communitee series, the store partnered with designers based in Los Angeles and New York to create pieces that express the Filipinx experience on either coast. 

If you know a dude who decided to keep No Shave November going until further notice, bless his bathroom counter with this does-it-all beard kit with crazy-good reviews.

Inspired by the Aceite de Moska—a trusted treatment originating from the Dominican Republic—this scalp oil can help promote hair growth and stave off the dreaded frizz winter brings. 

For those who need a detox from 2020 (that would be everyone and anyone), get this powder-to-gel antipollution mask from Golde. It’s made entirely from edible superfoods like chlorella, spirulina, and mango juice. 

Sourced from top-notch mills in Italy and Belgium, this artisanal quilt will put a cozy, elevated touch on anyone’s bedding situation—and we might as well mention that founder Jason Evege is as cute as a button.