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I've been writing about the best Amazon Prime Day beauty deals for four years now, so best believe that I know a good offer when I see one (no underwhelming discounts 'round here). On behalf of all my fellow beauty obsessives, I take compiling my round-up very seriously, and only the finest of fragrance, haircare makeup and skincare offerings end up making it to this edit.
Key takeaway? This year's Prime Day beauty deals have been nothing short of impressive, serving up a healthy selection of brands and a selection of product for all budgets and preferences. From science-backed Medik8 face serums to hydrating Elemis moisturisers, powerhouse GHD hair tools and a handful of viral K-beauty must-haves (hi, COSRX).
We get it – nobody wants to spend hours on end scrolling through the retailer's homepage, and that's exactly where we come in. Having done all the hard work for you, we've rounded up the crème de la crème of Prime Day royalty, based on the GLAMOUR team's long-standing expertise in all things beauty. However, make sure to keep in mind that the sales event will wrap up tonight at 23:59, meaning there's not much time left. So sit back, and get scrollin'.
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Editor-approved Amazon Prime Day beauty deals 2024:
Best Amazon Prime Day skincare deals
As far as our favourites, Medik8 serums are always worth the investment, especially at a discounted price. Take the The Hydr8 B5 Intense, for one. This multi-molecular hyaluronic acid serum is a must for all skin types (not just the dry-skinned). And if you're on the hunt for a brightening formula, you can't go wrong with the C-Tetra vitamin C serum.
The below four skincare products are known for their viral status on #BeautyTok, and trust us when we tell you that they're well worth the hype. The Elemis Pro-Collagen Marine Cream is formulated with peptides and hyaluronic acid, ensuring a balanced moisture barrier and glowy skin.
Meanwhile, the REN Ready Steady Glow toner is one of the most gentle exfoliants around. And if you're on the lookout for a multipurpose skincare oil, you can't go wrong with Bio-Oil, which has been proven not only to help with retaining moisture but also improve the appearance of stretch marks and scars.
Best Amazon Prime Day supplement deals
Stocking up on beauty supplements can be expensive, but thankfully, that's where Amazon Prime Day comes in clutch. Normally worth over £50, the Vital Proteins Collagen Peptides powder is currently over 30% off – perfect for providing support for your hair, skin and nails at a much more appealing price point. And don't forget the viral Free Soul Greens supplement, which can help provide your daily fill of nutrients one scoop at a time.
Best Amazon Prime Day LED face mask deals
If you're looking to jump on the LED face mask hype train, both the Omnilux Contour Face LED Mask and the CurrentBody Skin LED Light Therapy Face Mask are GLAMOUR favourites – and on offer with some sizeable discounts.
ICYMI, LED light therapy refers to the process of exposing your skin to different wavelengths of light – like red, infrared and blue. The light is absorbed by your skin (the higher the wavelength, the greater the depth of penetration), and – depending on which light colour you use – the therapy can help improve skin texture, reduce blemishes and hyperpigmentation, reduce the appearance of ageing and even out skin tone.
Best Amazon Prime Day SPF deals
There's no denying that a face SPF is your skin's best friend. Whether you're after a more affordable sunscreen for face or a premium SPF lotion, we've got you covered with buys from several bestselling brands. Our top choices? The Murad City Skin Age Defense Broad Spectrum SPF 50 and the Sun Bum Original SPF 30 sun creams, both of which are perfect for keeping your skin safe and protected all year long.
Best Amazon Prime Day retinol deals
Retinol is that not-so-secret skincare ingredient that's known as one of the most effective actives. If you're after a quality retinol serum, Medik8 Crystal Retinal is a superior choice which is often recommended by board certified dermatologists across our guides. Elsewhere, the best-selling Murad Resurgence Retinol Renewal Serum manages to smooth out fine lines and wrinkles like a dream, all the while promoting fast cell turnover and evening out your skin tone. Olay Retinol24 night cream is another great GLAMOUR-approved budget option.
Out of all the eyelash growth serums we've tested, the GrandeLASH-MD Lash Enhancing Serum came in as a firm favourite. GLAMOUR's Website Director Ali Pantony can't stop raving about it. This non-irritating formula is truly one of the best-working eyelash serums in the biz, extending length and building volume in a matter of weeks.
As far as vitamin C serums go, Elizabeth Arden capsulated formula is one of the most effective options on the market when it comes to brightening and hydrating your skin.
If moisture-stripping cleansers aren't your thing, you'll love the Sensitive Cleansing Facial Wash from Elemis. Made specifically for sensitive skin, this formula purifies and nourishes your complexion in one go. Otherwise, if you're on the lookout for an fool-proof everyday face wash, make sure to bookmark the CeraVe Hydrating Cleanser, which is suitable for all skin types.
In need of a fresh batch of pimple patches? Say no more. I'm very picky when it comes to this product category, and having tried more than a couple dozen of variations, I can confidently say that Dots for Spots are some of the most effective (not to mention, affordable) pimple patches on the market. They always sell like hot cakes on Prime Day.
As a K-beauty fanatic, I can attest that the viral COSRX Snail 96 Mucin Power Essence is truly one of the best skincare products I own. Sure, the slime-y texture might put you off, but wait until you see the glow and the radiance that this essence delivers immediately after applying.
Best Amazon Prime Day skincare devices deals
Having used my trusty Foreo cleansing device for the past four years now, I still can't find anything that will top the way it manages to clean my skin. The Luna Mini 2 comes in a compact size and works perfectly when paired with a hydrating face wash. A must.
A facial steamer is the skincare device you didn't know you needed. Designed to help unclog your pores, this innovative gadget is a must for your Sunday skincare reset routine.
Best Amazon Prime Day haircare deals
This Kerastase hair oil has made its rounds on TikTok and has been repeatedly hailed as the best hair oil of all time. Featuring a nourishing yet non-greasy consistency, this recently-improved and repackaged formula will revive your locks like no other. To me, my shampoo and conditioner choice doesn't really matter – as long as I've got this product in tow.
If you're a haircare product to boost hair growth, rosemary oil is the hero ingredient you should be making a beeline for. Need proof? One 2015 study comparing rosemary oil to minoxidil (a popular active ingredient in topical hair regrowth treatments) found that after six months, both groups had similar results with a significant increase in hair growth. The Nature Spell rosemary oil for hair growth is known as one of most effective formulas around, combining a blend of nourishing almond, rosemary and sunflower oils.
This all-rounder haircare product has repeatedly made rounds on #BeautyTok for a reason. Endorsed by Chris Appleton (AKA Kim K's hair stylist), the Color Wow Dream Coat Supernatural Spray delivers all the shine and hydration without weighing down your hair.
The Pureology Hydrate Moisturising Shampoo & Conditioner Set is a must for all hair types. Why? It's one of the most hydrating and nourishing formulas we've tested on our road to find the best shampoo, formulated with jojoba, green tea and sage and a silicone-free ingredients list.
If you're someone who dyes your hair regularly or if you can't go a day without using heat on your hair, you need the TIGI Recovery shampoo and conditioner duo by Bed Head. A shampoo and conditioner set that's this affordable has never made my hair so soft. Just note: if you have greasier hair, this one probably won't be for you.
Best Amazon Prime Day hair tool deals
Sure, the Dyson Airwrap is loved by all haircare lovers, but trust us when we tell you that there are plenty of alternatives that feature innovative technology that can easily rival this viral hair tool. Enter, the two most coveted hair tools in the Amazon Prime Day sale: the Revlon One-Step hair dryer and volumiser, and the Shark FlexStyle Limited Edition hair dryer.
GHD is, obviously, another firm favourite. Thanks to its innovative technology, impressive drying speed, light weight and temperate control feature, the GHD Air Hair Dryer is easily one of the best in the biz. Another ghd bestseller is the Original Hair Straightener, which heats up at 185 celsius for optimum styling, and can help deliver a long-lasting style with minimal damage.
The Babyliss Hydro-Fusion hair tool range is a solid choice for drier hair types, delivering all the shine and smoothness thanks to the innovative Advanced Plasma Technology and its dual ionic system.
Featuring both “wet hair” and “dry hair” modes, the Shark SmoothStyle Heated Brush and Comb is a true multitasker. Whether you're after added volume for a 90s blowout or if you want a tool to zhuzh up your curtain bangs, this tool is definitely one to bookmark.
This Remington Shine Therapy Wide Floating Plate hair straightener is ideal for thick hair. Not to mention, its ceramic coated plates are infused with Moroccan Argan Oil to help you achieve that high-shine finish.
We're big fans of any hair tool that can help cut down on styling time, making this blow-dryer brush from Drybar an absolute steal at almost 20% off. Plus, it works equally well with shorter hair and is incredibly consistent at creating the perfect loose waves.
The Philips Lumea 9000 Series IPL device is the crème de la crème of at-home hair removal devices, featuring innovative technology and a sleek design. Delivering visible results in as little as three weeks, the Braun IPL Silk-Expert Pro 5 features the SensoAdapt technology, which seamlessly adapts to your skin tone to deliver optimal results.
Best Amazon Prime Day makeup deals
Are you really a makeup obsessive if you're not familiar with the iconic Urban Decay All Nighter setting spray? This mist will lock in your makeup like a dream, securing it in place for up to 10+ hours. We'd know: we've tested the claims.
Offering maximum volume, definition and length, the Maybelline Lash Sensational mascara is adored by beauty editors and enthusiasts alike. For a limited time only, you can easily stock up on this best-seller at a discounted price.
That said: the Maybelline Sky High is the mascara of all mascaras. In fact, our Senior Beauty Editor Elle Turner absolutely swears by it, and for a good reason. Delivering all the volume and length, this formula is a must-have for a reason.
You've probably spotted the Urban Decay eyeshadow palette while scrolling our edit of Prime Day beauty deals, too. Sure, they're nothing new, but beauty obsessives still can't get enough of them, and neither can we. Featuring a versatile collection of neutral shades, the Naked Basics palette packs everything you need for a day-to-day look.
When it comes to makeup, brows can be tricky to get right, so it's important that you have the right tools by your side. This NYX brow glue and Anastasia Beverly Hills brow pencil pair is a favourite within the MUA community, offering an effortless and defined look.
The L'Oreal Paris True Match Liquid Foundation is easily the best drugstore foundation to date. It offers a lightweight feel and buildable yet long-lasting coverage.
An oldie but a goldie, the Maybelline Instant Anti-Age Eraser is a firm favourite in the GLAMOUR office. Featuring a full-coverage finish, this formula blends like a dream and works amazingly as an all-over complexion product.
A TikTok favourite, the NYX lip oils deliver all the shine, fabulous tint and a nourishing feel. All under £10. Available in 8 sheer shades and delicious-smelling iterations, this lip oil is definitely worth bookmarking on Prime Day.
Best Amazon Prime Day fake tan deals
It's summer, and laying out in the heat isn't really the best thing for your skin. Enter: one of these epic fake tans, which will serve long-lasting, just-back-from-holiday glow all year round without the sun damage. Bondi Sands Self Tanning Foam provides an even, all-over glow which lasts for upwards of a week, while the Coco & Eve Sunny Honey Bali Bronzing Foam is best known for its delightful fragrance and streak-free application.
If you're someone who loves a gradual tan but are a bit intimidated to use anything on your face, we highly recommend these Tan Luxe self tan drops. Hands down, the best formula for a buildable golden glow.
Best Amazon Prime Day perfume deals
Perfumes and fragrances are often some of the most discounted items on Amazon whenever sales season comes around, so if you've been saving up for a new favourite scent, now's the time to strike. There's dozens – if not hundreds – of options available, hailing from notable brands such as Gucci, YSL, Boss and Calvin Klein. Unsurprisingly, one of the most coveted perfumes on Prime Day is the Ariana Grande Cloud, which is practically a caramel dessert in a bottle.
Best Amazon Prime Day electric toothbrush deals
Amazon Prime Day is the perfect time to treat yourself to a new electric toothbrush – not least because they're usually so expensive. The Suri electric toothbrush is our pick of the moment: sustainable, with a 40 day battery life and a self-cleaning carry case. The Stanley of the toothbrush world, if you will.
Best Amazon Prime Day K-beauty deals
K-beauty products are incredibly popular right now, which makes Amazon Prime Day a great opportunity to try out some of the best it has to offer. COSRX is one of the most recognisable brands in South Korea, thanks its gentle yet potent skincare formulas. For example, the COSRX Aloe Soothing Sun Cream SPF 50+ is a lifesaver for anyone with sensitive skin. The Beauty of Joseon Revive Eye Serum is another product that's worth taking a look at, particularly if you're looking for a nourishing and effective way to introduce retinal into your daily routine.
Best Amazon Prime Day beauty accessory deals
Already stocked up on all the best Amazon Prime Day beauty deals and need somewhere to store your goodies? Way ahead of you – the online retailer has discounted several items that can take your organisation skills to the next level. Oh, and don't forget the viral bubble headbands and the microfiber wrist bands.
How we test beauty at GLAMOUR:
Our editors – and a team of carefully-selected specialist freelance journalists – test all of the products we feature in real life settings – rather than in a studio, on set or in a lab. We take beauty products home, test them as part of our everyday lives, and aim to give our readers honest and realistic reviews of them as a result.
When GLAMOUR tests a new beauty product, our editors look at it from every angle in an effort to best serve you. We review ingredients and scrutinise brand claims. You can find out more about how we test makeup, haircare, tools, perfume, skincare and devices over on our dedicated About Us page.
When is Amazon Prime Day 2024?
Today! If you find yourself Google-ing “When is Amazon Prime Day 2024,” you're definitely not alone. The shopping event has already started (July 16th 00:00) and is scheduled to go on until July 17th 23:59, giving us a 48-hour window to enjoy all the discounts across everything from tech, beauty, fashion, home and more.
What is Amazon Prime Day?
In case you've been living under a rock, Amazon Prime Day is the retailer’s flagship shopping event and their biggest sale event of the year. It was founded as a one-day celebration of Amazon’s 20th anniversary back in 2015, and it lasts for 48-hours (with plenty of early Amazon Prime Day deals dropping as a warm-up event). On par with Black Friday and Cyber Monday, some might say. And Amazon Prime members can also get next-day delivery as well as access to some Prime exclusive deals from notable brands such as ghd, L'Oreal, Calvin Klein, Shark, Paula's Choice, Laneige, St. Tropez, Anastasia Beverly Hills and more.