Amazon Prime Day

33 best-selling Amazon products to look out for this Prime Day, according to TikTok

A big thank you to the algorithm for introducing us to these popular buys.
33 BestSelling Amazon Products To Buy On Prime Day 2024

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission. Learn how we test.

ALASKA BEAR 100% Mulberry Silk PillowcaseRead more

Paula's Choice Skin Perfecting 2% BHA Liquid ExfoliantRead more

MySmile Teeth Whitening Strips 14 TreatmentsRead more

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All products are independently selected by our editors. If you buy something, we may earn an affiliate commission. Learn how we test.

If your FYP looks anything like mine, chances are you spend a lot of your time on TikTok discovering more best-selling Amazon products than you'd ever care to add to your basket.

From funky kitchen gadgets and top tech accessories, to trending skincare tools and chic fashion essentials, the site has a seemingly endless selection of cult buys that have blown away buyers on social media. And thankfully, a fair few of them have found their way into the 2024 Amazon Prime Day sale.

To save you scrolling through product listings for hours, we've done the hard work for you, and curated this edit of the best-selling Amazon products you should definitely know about. As a shopping team, we've spent years finding and testing trending Amazon buys – and conducting product research on what shoppers and readers have bought and loved — so we're well-equipped to bring you only the absolute cream-of-the-crop.

Ahead, the top trending products on TikTok that have made it into the Amazon Prime Day 2024 sales.

  • ALASKA BEAR 100% Mulberry Silk Pillowcase

    This shockingly affordable silk pillowcase looks and feels way more expensive than it is — so it comes as no surprise that it's rather high up on our Amazon best-seller list.

    £25.99 £20.79 at Amazon

  • Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant

    This hardworking toner unclogs pores, clears up blemishes, and rubs away dead skin while evening out your skin tone and reducing fine lines — all without being super harsh on sensitive skin.

    £35 £28 at Amazon

  • MySmile Teeth Whitening Strips 14 Treatments

    Designed to safely and officially remove food and drink stains, and leave you with a smile that's up to ten shades whiter after fourteen days of treatments, these teeth-whitening strips work fast — and the results truly last.

    £15.49 £11.62 at Amazon
  • Glamour / Andrew Gowen

    Satisfyer Pro 2

    Meet your new best vibrator. This suction toy uses air pulses to stimulate your clit, mimicking the feeling of oral sex with mind-blowing accuracy. It’s also quiet—but we can’t guarantee you’ll be.

    £27.46 £22.99 at Amazon

  • JISULIFE Handheld Mini Fan

    This portable fan is all over social media (and the streets of every major city). It’s shockingly powerful and perfectly sized for throwing in a bag. It even works as a mini power bank if you need to charge your phone on the go.

    £24.99 £14.39 at Amazon
  • Courtesy of brand

    Apple AirPods Max

    If you don’t yet have a pair of these TikTok-beloved Apple AirPods Max, now’s the time to close the loop. The cushy noise-canceling headphones are stylish, offer seamless sound, and make sure you can stay focused — whether you're in an important work meeting, or immersed in one of your favourite video games.

    £549 £449 at Amazon

  • Echo Dot (5th generation, 2022 release)

    Amazon’s Bluetooth-enabled Alexa smart speaker offers both great sound and a do-it-all virtual assistant. If you don’t already have one of these things around the house, go ahead and invest in it now —and considering gifting one to the parent who’s a bit forgetful.

    £64.99 £39.99 at Amazon
  • Courtesy of brand

    Plush Velvet Travel Jewelry Box Organizer

    With its gorgeous plush velvet fabric, and wide range of different internal rolls and organisers, this cute jewellery case looks like it should be much more expensive. Cute and compact, it's perfect for travel.

    £19.95 £15.96 at Amazon
  • Courtesy of brand

    Miko Foot Massager

    Endless foot rubs are now yours, thanks to this high-demand gadget. Sit down, pop your feet in, and let it massage away the stress of the day—with a heating feature, no less. (No worries if you fall asleep; it has an automatic shut-off timer.)

    £139.99 £109.99 at Amazon
  • Courtesy of brand

    MalsiPree Dog Water Bottle

    You already have a go-to water bottle, but what about your furry friend? This is hands-down one of the best pet supplies on Amazon, doubling as a water bottle and bowl for your pooch. Clever, eh?

    £15.99 £13.59 at Amazon

  • ONLYCARE Migraine Relief Cap

    Forget unwieldy ice packs: Anyone who suffers from migraines should give this wellness cap a try. It wraps snugly around the head, blocking out light, and is packed with gel that — after a spell in the fridge — can feel amazing against the forehead and temples.

    £19.95 £15.96 at Amazon

  • Vegetable Chopper

    Swap wasting time cutting tear-jerking onions, tomatoes, and other veggies by hand for making short work of it with this nifty chopper. TikTok’s all about it, and so are the whopping 45,000 Amazon reviewers, who love how much time they save in the kitchen.

    £29.99 £25.99 at Amazon
  • Courtesy of brand

    Intelligent Change: The Five-Minute Journal

    Journals are not only a great place to make to-do lists but also a way to reflect. With enough pages to cover up to six months of your life, this five-minute journal will help you pause for gratitude and reflection — without eating up your whole day.

    £27 £20.24 at Amazon

  • Rajputana Chunky Gold Hoop Earrings

    If realistic designer dupes are on your wish list, look no further than these affordable studs inspired after the iconic Bottega Veneta earrings. Super versatile, you can style them with everything from leggings to evening dresses.

    £9.99 at Amazon

  • Russell Hobbs Mini Fridge 4L

    With space inside for your favourite skincare products — or six cans of Diet Coke if you'd prefer — this mini skincare fridge would make a great addition to any bedroom. It comes in a few different colours, so you're guaranteed to find one that's spot-on for your specific decor style.

    £39.99 at Amazon

  • Honeywell TurboForce Power Fan

    Ideal for placing on a desk or side table, the breeze from this small. fan can be felt from up to seven metres away. It's a home office must-have for the summer months.

    £32.49 £15.99 at Amazon

  • Nature Spell Rosemary Oil

    Designed to stimulate the follicles in your hair, rosemary oil is great for giving your locks the help they might need to grow. This one is really affordable, and has become a cult-favourite product on TikTok.

    £9.98 £6.50 at Amazon
  • Courtesy of brand

    Nekteck Neck and Back Massager

    Here’s a really welcome self-care gift for the person who holds tension in their neck. This massager drapes around the neck and deeply kneads your shoulders and back, with the addition of soothing, blissful heat.

    £41.99 £33.99 at Amazon

  • Hangsun Water Flosser Oral Irrigator

    The person who hates flossing (same) can get some serious mileage out of this top-selling oral care product. This water flosser has three different levels of pressure for you to choose from, and comes with different colour-coded nozzles so the whole family can have a go.

    Save when you shop for the best Amazon products with these Amazon discount codes.

    £29.99 £19.99 at Amazon

  • Miaowoof Mini Ice Cube Tray Balls

    Ice cubes — but make them cute. These plastic tray can make ninety-nine spheres of ice at a time, and even come with a nifty container for storage.

    Save when you shop for the best Amazon products with these Amazon discount codes.

    £14.99 £11.99 at Amazon

  • Cobbe Hard Water Filter Shower Head and Hose

    Made with clever twenty-stage filtration technology, this shower head will rid your water of any impurities and pollutants before they touch your hair and skin.

    Save when you shop for the best Amazon products with these Amazon discount codes.

    £28.99 £21.99 at Amazon

  • BRITA Marella Water Filter Jug Graphite (2.4L) Starter Pack

    Sip only the finest filtered water from here on out by treating yourself to his BRITA jug. It comes with three cartridges — each designed to work for around four weeks — and the jug has been designed to sit snug in the side door of any fridge.

    Save when you shop for the best Amazon products with these Amazon discount codes.

    £35.49 £26.93 at Amazon
  • Courtesy of brand

    Musicozy Sleep Headphones

    Anyone who has trouble falling asleep should invest in this Bluetooth-enabled headband. The blackout lining ensures no light or sound get through, and the clever built-in headphones mean you can snooze to white noise or a podcast — without disturbing your partner.

    Save when you shop for the best Amazon products with these Amazon discount codes.

    £20.99 £15.99 at Amazon

  • eufy RoboVac G30 Robot Vacuum Cleaner

    Super clever, this robot vacuum maps out a logical route to clean your home, and then gets to work with minimal fuss. Controlled via an app on your phone, you can set it a specific cleaning schedule, switch modes, and even review its cleaning history. Plus, it comes with a handy charger.

    Save when you shop for the best Amazon products with these Amazon discount codes.

    £299.99 £133.15 at Amazon

  • Tapo Wifi Camera

    Whether you're keen to keep an eye on the kids in the next room, or check in on the dog while you're at work, this camera is guaranteed to be a good purchase. Plus, it's got nifty two-way audio so you can communicate through the speaker.

    Save when you shop for the best Amazon products with these Amazon discount codes.

    £29.99 £21.85 at Amazon

  • A Court of Thorns and Roses

    Sales volumes for this series truly shot up in 2024. One of the top trending BookTok novels, this seductive and hypnotic story is packed with epic battles and steamy love scenes, and is the perfect read for your summer holidays.

    Save when you shop for the best Amazon products with these Amazon discount codes.

    £8.99 £4.28 at Amazon

  • Revlon Salon One-Step Hair Dryer and Volumiser

    This is one of the best hot hair brushes on the market, period. Designed to detangle, dry your hair, and give some serious volume, it'll leave you with a salon-grade blowout every time.

    Save when you shop for TikTok gifts with these Amazon discount codes.

    £34.33 £29.99 at Amazon

  • Caudalie Vinoperfect Brightening Dark Spot Serum

    Definitely a luxury personal care item, this sensational serum feels like a layer of silk on the skin, and has been designed specifically to correct dark spots, and leave you with a glowy and bright complexion.

    £52 £41.60 at Amazon

  • COLOR WOW Dream Coat Supernatural Spray

    Celebrity hair stylist Chris Appleton practically broke TikTok when he introduced the world to this heat-activated, anti-humidity spray that creates a waterproof veil over the hair for up to 72-hours.

    £27 £18.90 at Amazon

  • Remington H9100 Proluxe Heated Rollers

    Lock in beautiful and bouncy curls that stay all day with this chic set of rose gold heated rollers. These clever rollers come in two different sizes to ensure a full-coverage finish, heat up in just ninety seconds, and set your curls in as little as five minutes.

    £59.99 £44.99 at Amazon

  • Apple AirTag (4 pack)

    These Apple AirTags are definitely some of the best products you can buy for that forgetful friend. Easy to rack from your phone, they're great for attaching to keys or luggage.

    £119 £84 at Amazon

  • Echo Buds (2nd Gen)

    Finally — an affordable pair of wireless earbuds! These ones are noise cancelling, have a long battery life, and are also completely compatible with Amazon Alexa. Unsurprisingly, they're set to be one of the top-selling items this Prime Day.

    £109.99 £44.99 at Amazon

  • Garnier Micellar Cleansing Water

    Just like everybody else, we're truly obsessed with the original Garnier Micellar Water. Both a make-up remover and gentle cleanser, it's the kind of multipurpose product you'll always want to have in your bathroom cabinet.

    £9.99 £5.50 at Amazon
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