Inspiring Action Through Nonprofit Storytelling
A GoFundMe Webinar
Watch On-Demand
Register to receive the webinar recording from January 13, 2021.
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What You’ll Learn
We, as humans, are hardwired to respond to powerful stories. This means, your ability to tell the story of your nonprofit’s mission and impact, directly affects how people will respond and engage with your organization.
Join GoFundMe and learn how to craft a story that not only represents your mission but also inspires supporters to take action.
We’ll discuss:
- How to effectively communicate your mission
- Suggestions for length and tone when telling your story
- Strategies for inspiring action
- Examples of excellent storytelling
Meet the Speakers
Kaley Aposporos (she/her)
SEO Content Writer
Kaley’s love for written storytelling is a product of bringing her parents to tears over the birthday cards she wrote them when she was growing up. Ever since she saw the first sentimental tear in her dad’s eye, she’s been chasing that feeling.
As an SEO content writer for GoFundMe, Kaley is passionate about creating meaningful stories that inspire hope and drive change. She spends her time creating narrative storytelling pieces, managing the GoFundMe content calendar, and writing copy for marketing campaigns, video scripts, and product launches.
At the heart of it all, she believes that the art of good marketing can be narrowed down to how well you tell your story.
Rayna Wachs (she/her)
Video Content Strategist