YouTube's report on fandom provides brands with unique insights into how fans online—especially Gen Zers—are not just consuming culture but creating content. Read more from our Publishing Partner, Google. #ad https://lnkd.in/e-bqN9pr
About us
Ad Age, a Crain family brand, is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, the Ad Age Next Conference, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.
- Website
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http://www.adage.com
External link for Ad Age
- Industry
- Book and Periodical Publishing
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- advertising, marketing, news, digital, and media
Locations
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Primary
685 Third Avenue
New York, NY 10017, US
Employees at Ad Age
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Shana Starr
President @ Bastion Amplify | Driven Marketing Executive | Proven Team Leader | Growth Driver | Strategist | Entrepreneur | Brand Enthusiast | Built…
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Kurt Kaufer
Co-Founder & Chief Growth Officer | Investor | Advisor | Fast Co. Exec Board | IAB Agency Council | Forbes Agency Council
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Jessica Wohl
Senior Editor at Ad Age
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Brett Alter
Updates
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Influencer marketing is becoming a brand's most valuable channel, meaning more dollars and expectations around full-funnel measurement and ROI. Read more from our Publishing Partner, Linqia. #ad https://lnkd.in/eSt5V4qz
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Download Quad’s “The Data You’re Missing” guide to discover how a household-centered data strategy changes the rules and helps marketers deliver big wins with greater efficiency. Made possible by Quad. #ad https://lnkd.in/gafiXefM
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As the Oracle data marketplace closes down, marketers must discern if the data they’re using is the best available and reevaluate their data provider options. Read more from our Publishing Partner, Stirista. #ad https://lnkd.in/evEUEm5F
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The cookie is apparently not about to crumble! What does this mean for those in the industry who have been leading the way in cookieless solutions? Join industry leaders Stephen Jepson, Katie Kieft and Katherine Lundeen in a discussion about how they’re thinking about targeting, personalization and cross-platform campaigns with a cookieless approach. Made possible by DISQO. #ad Register today! https://lnkd.in/gTh2jKQB
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Smokey Bear, whose wildfire prevention ads are the longest-running public service announcement (PSA) campaign in U.S. history, turns 80 years old today (Aug. 9). To celebrate, the Ad Council, the USDA Forest Service (USFS), the National Association of State Foresters (NASF) and agency of record FCB got dozens of influencers to create social content.
Smokey Bear turns 80 as celebs, influencers and the White House celebrate him
adage.com
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Brands garnered millions of YouTube views with their Olympics-themed content
How Omega, Visa, Google, Samsung and Nike have leveraged Olympics-themed content on YouTube
adage.com
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The Savannah Bananas strike a deal and Hims & Hers sees growth skyrocket—plus, why it was a bad week for Boar’s Head and Big Lots.
Marketing winners and losers of the week
adage.com
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In this on-demand webinar, GroundTruth, Brandon Rhoten has invited agency and brand partners, Jeff Bell and Sok Verdery, to discuss how their media mix—with CTV as a significant component—drives foot traffic to brick-and-mortar locations. Watch-on demand today to learn more! Made possible by GroundTruth. #ad https://lnkd.in/gNKXh7y7