New cans. New fans. New Ad Age love for how Bud Light makes it Easy to Sunday this season. 🔗 https://lnkd.in/ewvatPRG 🔗
The Martin Agency
Advertising Services
Richmond, VA 83,279 followers
We Fight Invisibility.
About us
We are a full-service agency with capabilities in advertising, strategic planning, direct response, digital, data analytics, design and branded content. We’re equipped with skills and partnerships that allow us to do so. Our primary superpower lies not in a type of account, category or even a style of work. It’s our ability to help brands impact culture in the U.S. and internationally. Follow us on: Instagram: https://www.instagram.com/martinagency/
- Website
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http://www.martinagency.com
External link for The Martin Agency
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Richmond, VA
- Type
- Public Company
- Founded
- 1965
- Specialties
- Design, Digital, Media, Social, Creative Advertising, and Superjoy
Locations
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Primary
One Shockoe Plaza
Richmond, VA 23219, US
Employees at The Martin Agency
Updates
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Martin Associate Creative Directors Julian Cohen and Rushil Nadkarni talked with LBBonline - Little Black Book's Ben Conway on the importance of human insights and working with people you love. 🔗 https://lnkd.in/ehQB-3Tk
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Sunday’s are all about football and fandom. And Bud Light knows there’s lots of ways to support your team. From sporting a jersey to painting your lawn. And for this season, no matter how hard you football, it’s Easy to Sunday. Thanks to the team who executed to perfection: World War Seven / Walker / Untold Studios.
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Ad Age recently spoke with Errick P. to get his recent predictions for "7 influencer marketing trends to watch in the second half of 2024." “‘Influencer’ represents a status, whereas ‘content creator’ represents a function,” said Errick Page Jr., influencer partnerships specialist at The Martin Agency. “You cannot be a content creator if you are not constantly creating—weekly, daily. You have to have a cadence . . . Influencers, meanwhile, ‘may or may not’ be content creators, and often kick-start their social media careers by capitalizing on a moment of virality to establish themselves as a kind of digital celebrity...” Gillian Follett's full report is here: https://lnkd.in/dCpsYr_g
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Who would’ve thought we’d hide easter eggs in every shot of our recent UScellular work. It figures. Here are some hints if you’re having trouble finding them… Can you guess them all?
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As for the iconic singer's selection, "We talked a lot about the contradictory ways we use our phones. But once we realized those contradictions were also ironic, the idea took off. It was definitely Alanis or bust," recalls CD Elliot Nordstrom. "Alanis is one of those timeless artists who pops in and out of culture every couple of years," he says. "And this summer for a variety of reasons, she's been in the zeitgeist. She's on a huge tour. Jagged Little Pill is about to celebrate its 30-year anniversary. She's also gotten a lot of attention for her takes on mental health, which aligns with UScellular's digital-health mission." There's more to hear from Martin Creative Director Elliot Nordstrom and Group Creative Director Allison Rude at David Gianatasio's The Clios coverage on our latest for UScellular: https://lnkd.in/gQgEcB8D
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“...we need more briefs focused on business problems and growth opportunities and fewer briefs focused on a predetermined, tactical media plan.” Hear Chief Client Officer Michael Chapman’s full thoughts in Lindsay Rittenhouse’s Ad Age piece covering trends we might see in the later part of 2024: https://lnkd.in/ePYYzTKS
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In our latest campaign for UScellular, we are making sure the world realizes that using phones too much can disconnect us—which is ironic. So we’re presenting a solution that’s also ironic, coming from a phone company: use your phone less. We’re proud to work with a brand that wants to make the world better. And we also like the song. 💁🏻♀️ 🗞 Coverage: // Ad Age's Editor's Pick - Creativity by Sabrina Sanchez https://lnkd.in/gt_R4EUZ // Muse by Clios (The Clios) by David Gianatasio https://lnkd.in/gQgEcB8D
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We have a unique partnership with The Scotts Miracle-Gro Company — we handle a bulk of their social content, and so far it's been fab in all the right ways. Today, LBBonline - Little Black Book is giving you all the dirt. By dirt, we mean soil. Read the full interview featuring Martin Social Creative Director Nadezhda Camperlengo:
Cultivating Cultural Currency: The Martin Agency and Miracle-Gro's Social Media Renaissance | LBBOnline
lbbonline.com