female founded friday 🔥
back for your weekly installment of female founded start-ups that should be on your radar.
this week i want to start with a one-app, no-code, interactive mapping replacement for paper maps called Wander. did you know maps are the most frequently used tool in travel decision making? now you do, and wander helps both destinations and travelers create or explore via interactive map experiences. this includes trip planning with the wander app where you can peruse 3D maps of your destination, pin locations, and curate must-see lists. personally, i think this is a much needed, innovative product poised to disrupt the travel & tourism market, built by 🗺 AJ B.
in the femtech and women's health space, i had the opportunity to hear Elizabeth Ruzzo, PhD, ceo and founder of adyn speak during an innovating in women's health event and was blown away. adyn is helping women find birth control without side effects based on a person's genetic risk and hormone profile. despite the 47M birth control users in the united states, virtually no studies examine the biological factors that explain why individuals respond differently to a given contraceptive method. as someone who has personally experienced the debilitating side effects of different birth control methods myself, the research, and product adyn has in market allows women to make informed decisions about contraceptive options that are best for their bodies and health goals.
looking at the climate sector, Made of Air is doing fascinating work. adding biochar (aka: atmospheric carbon) into raw materials to reduce emissions. the impact? just 10% of biochar added to global plastics by 2060 would see a net removal of 3.3 gigatons of co2 per year. using a patented smart coating for biochar allows it to be embedded into industrial materials, creating carbon negative fillers that can decarbonize materials entering supply chains. co-founded by Allison Dring, the approach towards creating a net-zero economy by tackling emissions reduction in materials is an important step in minimizing our global industrial carbon impact. to date, they've partnered with audi, bmw and h&m.
if any of these piqued your interest, i encourage you to check out the company for more, and give them a follow.
quick community ask: if there's any female founded start-ups you know of that i should check out. please drop them in the comments. 👇
stay tuned next friday for the next installment.