Vail Resorts isn't just about fresh powder anymore - they're crushing it in the customer data game too. We spoke with Thomas Koep to glean some insights about their approach to delivering personalized experiences with Amperity. At the highest level: ▶ They've unified data from 40+ resorts worldwide into one platform. ▶ Marketing and IT are jointly working on a "Data Driven Roadmap" that's changing the game. ▶ They've boosted campaign efficiency by 30% just by getting all their data ducks in a row. ▶ They're using AI/ML to personalize everything from emails to app experiences. Check out the full conversation! https://lnkd.in/gvieTNUS #CustomerData #SkiTech #Personalization
Amperity
Software Development
Seattle, Washington 22,860 followers
Delivering customer data confidence
About us
Amperity, the first Lakehouse CDP, delivers the data confidence brands need to unlock growth by truly knowing their customers. With Amperity, brands can build a first-party data foundation to fuel customer acquisition and retention, personalize experiences that build loyalty, and manage privacy compliance. Using patented AI and ML methods, Amperity stitches together all customer interactions to build a unified view that seamlessly connects to marketing and technology tools. Our unparalleled solution creates accurate, reliable profiles by stitching together every type of rich customer data across disparate sources using patented AI and Machine Learning methods. Teams including Marketing, IT, and Analytics can easily use these profiles to drive business value – boosting acquisition and retention, discovering historical and predictive insights, creating high-value segments, fueling tools that deliver personalized customer experiences, meeting privacy and compliance standards, and adapting to future evolutions of the tech stack. Amperity’s unique combination of complete profiles, streamlined access, advanced insights, and surprising speed creates the customer data confidence brands need to power meaningful experiences and accelerate growth. More than 400 brands worldwide rely on Amperity to turn data into business value, including Alaska Airlines, DICK’S Sporting Goods, Endeavour Drinks, Planet Fitness, Seattle Sounders FC, Under Armour and Wyndham Hotels & Resorts.
- Website
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https://amperity.com
External link for Amperity
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- Seattle, Washington
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Marketing Technology, Machine Learning, Customer360, Customer Data Management, Customer Data Platform, Identity Resolution, Privacy, AI, and AdTech
Products
Amperity
Customer Data Platforms (CDP)
Amperity delivers the data confidence brands need to unlock growth by truly knowing their customers. With Amperity, brands can build a first-party data foundation to fuel customer acquisition and retention, personalize experiences that build loyalty, and manage privacy compliance. Using patented AI and ML methods, Amperity stitches together all customer interactions to build a unified view that seamlessly connects to marketing and technology tools. More than 400 brands worldwide rely on Amperity to turn data into business value, including Alaska Airlines, DICK’S Sporting Goods, Endeavour Drinks, Planet Fitness, Seattle Sounders FC, Under Armour and Wyndham Hotels & Resorts.
Locations
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Primary
701 5th Ave
26th Floor
Seattle, Washington 98104, US
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44 West 18th St
Suite 300
New York, NY 10011, US
Employees at Amperity
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Ashu Garg
Enterprise VC-engineer-company builder. Early investor in @databricks, @tubi and 6 other unicorns - @cohesity, @eightfold, @turing, @anyscale…
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Ron Bevan
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Debbie Lesser
Sales Director Amperity
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Jen Cox
Continuous Improvement | Operations | Program Management | Customer Experience
Updates
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Just caught an amazing chat between Amperity's Matthew Biboud Lubeck and Valda Coryat from McCormick & Company at a Brand Innovators event! Here's the spicy takeaways: ✨ Balance data with the human touch in personalized marketing ✨ Get creative: From Jason Kelce to Fortnite, unexpected partnerships win! ✨ Let your team's authenticity shine through in campaigns ✨ Cultural diversity can be your secret marketing ingredient ✨ Aim for a lasting legacy, not just short-term gains Check out the full video to learn how to blend data, creativity, and human touch in your marketing approach! https://lnkd.in/g5HhWPTa
Backstage with McCormick & Company || Interviewed by Amperity
https://www.youtube.com/
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Just read an interesting article from Street Fight on scaling GenAI initiatives in enterprise organizations. Jennifer Fleck from Slalom hit the nail on the head: "Experiments are easy, but scale is hard." Ain't that the truth! Key takeaways: 🏁 Balance innovation, risk, and feasibility 🏁 Focus on people, process, data, and tech foundations 🏁 Start small with measurable use cases (like email subject line optimization) 🏁 Use AI as a co-pilot, not a replacement Joyce Gordon from Amperity suggests starting small and measuring results. Makes sense, right? No need to reinvent the wheel overnight. Check out the other great advice from Microsoft, The Trade Desk and Forrester! Super helpful in framing out how you are thinking about using GenAI in your org. https://lnkd.in/g3G9bjUx
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Discover how AI is revolutionizing brand-customer relationships in this insightful talk by Amperity's Joyce Gordon and Slalom's Logan Patterson. During this 20 minute session, you'll hear about: 📍The convergence of personalization and scale in marketing 📍Current AI use cases in marketing and customer service 📍The importance of a strong data foundation for effective AI implementation 📍Real-world examples of AI-driven personalization 📍Overcoming data quality challenges to unlock AI's full potential Whether you're a marketer, business leader, or tech enthusiast, this discussion offers valuable insights into the future of AI-powered customer experiences. Don't miss out on learning how to prepare your organization for the AI revolution in marketing! https://lnkd.in/e7kqDHZy #GenerativeAI #CustomerData #CustomerExperiences
Amplify: Generative AI: The New Rules of Engagement
https://www.youtube.com/
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Check out this incredible panel discussion about the future of retail media networks and monetization featuring John Sharry, Sarah Small, Ben Weisel and Jonathan Dunn! Here are 5 key takeaways: 1️⃣ The power of first-party data as a key differentiator and strategies for balancing data portability with asset protection 2️⃣ Evolution of measurement practices, focusing on transparency, accountability, and holistic insights 3️⃣ How retail media networks are expanding beyond lower-funnel conversions to upper-funnel brand building 4️⃣ The potential of emerging technologies like data clean rooms and the shift towards using retail data across all media campaigns 5️⃣ Predictions for the future, including more collaborative partnerships and the blending of science and art in data-driven marketing Whether you're a brand marketer, retailer, or agency professional, this video offers valuable insights into the evolving landscape of retail media networks and data-driven marketing. #RetailMedia #DataMonetization #DigitalMarketing #FirstPartyData
Amplify: How to Monetize Your Media Asset
https://www.youtube.com/
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The CDP landscape is at a crossroads. While many vendors push towards modular, composable solutions, Amperity's unified approach signals a potential shift in the industry. Integrating with data lakehouses like Databricks hints at a future where CDPs become more deeply embedded in companies' data infrastructures. This evolution could fundamentally change how businesses manage and utilize customer data, potentially making advanced data unification more accessible to a broader range of companies. Interested in learning more? Check out the latest NextGenLakehouse YouTube video featuring Caleb Benningfield, Quentin Ambard and Youssef Mrini. https://lnkd.in/gVBE2_R6 #DataLakehouse #LakehouseCDP #CustomerData
Getting Started with Amperity: Data quality to fuel AI and engagement
https://www.youtube.com/
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Google's cookie flip flop isn't a get-out-of-jail-free card - it's a wake-up call for marketers. 🍪 Third-party data is on life support, and first-party data is king. Expect a 70-80% data drought as users take control. Still think you can coast on borrowed insights? Think again. It's time to earn your customers' trust or get left behind. In the AI age, quality trumps quantity every time. So ask yourself: are you still data scavenging, or are you building real, valuable customer relationships? The future belongs to those who adapt now. Hear more from industry experts Derek Slager, Stephanie Liu and Eduardo García Rodríguez in the latest Vogue Business article "Google won’t kill the cookie, but marketers have moved on."
Google won’t kill the cookie, but marketers have moved on
voguebusiness.com
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As Databricks, Snowflake, Microsoft Fabric, and BigLake converge on Lakehouse architecture and open table formats, the real differentiator isn't the platform – it's how well you can leverage them all together. We recently tapped into Caleb Benningfield, Amperity's Head of Lakehouse Strategy to provide some clarity around this evolving space in his CloudTweaks - Thought Leadership Programs and Resources article. The future belongs to businesses that master cross-platform interoperability. Don't get locked into one ecosystem; instead, focus on building a unified strategy that harnesses the strengths of each platform. Remember: Delta vs. Iceberg isn't a war, it's an opportunity. The winners will be those who can seamlessly work with both, maximizing data potential across the entire cloud landscape. Check it out the full article: https://lnkd.in/gr2EKi9N #DataStrategy #CloudComputing #Interoperability #LakehouseCDP
Navigating Leading Cloud Data Platforms and Table Formats
cloudtweaks.com
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Are you ready to reshape customer experiences and supercharge your advertising? Don't miss Databricks' Communications, Media & Entertainment Forum on August 8 in Los Angeles! In just half a day, we'll: 💡 Dive into real-world GenAI applications 💡 Unlock secrets to finding & engaging customers 💡 Learn data-sharing best practices from industry leaders including Amperity's Derek Slager Be at the forefront of the AI revolution in media. Limited spots available! Interested in joining us? Register at https://lnkd.in/gS4mqVQM
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Join Us for a Virtual Workshop: Unlock Data Collaboration and Monetization with Databricks! 📅 Date: Thursday, July 25, 2024 🕛 Time: 12:00 PM - 1:00 PM ET Discover how Databricks empowers companies to enable data sharing and collaboration across the advertising and marketing ecosystem. As compliance, security, and data monetization become increasingly crucial, organizations seek secure methods to exchange and consume data to drive innovation. During this session, we will: 🚩 Provide an overview of data sharing and collaboration use cases across industries 🚩 Showcase integrations with top partners like Amperity, Braze, and The Trade Desk 🚩 Discuss the critical role of a data clean room in a data collaboration strategy 🚩 Explore how companies are unlocking new monetization and partnership opportunities Don’t miss this opportunity to learn how to leverage Databricks for data-driven innovations. Register now and take the first step towards transforming your data strategy! https://lnkd.in/gWakGaHm
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