"Activated within #Omni, these datasets have enabled more precise channel selection tailored to the attention needs of individual campaigns."
Omnicom Media Group is expanding its partnership with Lumen Technologies to integrate attention data into Omni. This enhancement will boost attention-based planning capabilities, enabling more precise media decision-making and creative optimization across OMD, PHD, and Hearts & Science. https://bit.ly/4fCuPpp #BeOMG