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Inc. 500 CEO @ Basemakers | Wharton Fellow | Helped scale 300+ CPG brands in retail | Follow us on our journey of building a world-class sales agency that builds brands from $0 → $100mm+
Hu found a secret weapon to extend their sales in the field... They knew they wanted to communicate their premium positioning in store. The team came up with a wooden display rack that served multiple purposed: -increased visibility for more sales velocity -maintain premium branding through the quality of the look/feel -communicate clear points of difference These wooden racks have been a massive success that have increased velocities in stores across the country! Kudos to the Basemakers team on landing this awesome rack display!