Big Medium

Big Medium

Technology, Information and Internet

Miami, FL 825 followers

Design for what's next: We are a strategic agency specializing in digital design, innovation and operations at scale.

About us

Big Medium is a digital agency that helps complex organizations design for what’s next. We build design systems, craft digital strategy, design exceptional online experiences, and transform digital organizations. We do big design.

Website
https://bigmedium.com/
Industry
Technology, Information and Internet
Company size
2-10 employees
Headquarters
Miami, FL
Type
Privately Held
Founded
2002
Specialties
Design systems, UX, Digital strategy, Change management, Web design, Web development, DesignOps, Design Operations, Product design, Innovation, Strategy, Management consulting, Artificial Intelligence, AI, Machine Learning, ML, Sentient Design, and Atomic Design

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Employees at Big Medium

Updates

  • View organization page for Big Medium, graphic

    825 followers

    Structured data is the glue for building interactions between AI-mediated experiences—between system and people, and between system and system. Great to see the tech evolving to support new and inventive (and radically adaptive) experiences.

    View profile for Josh Clark, graphic

    Founder of Big Medium, a digital agency that helps complex organizations design for what’s next. We build design systems, craft exceptional online experiences, and transform digital organizations.

    While there's tons of focus right now on how we talk directly with LLMs, one of the things that I'm most excited about is how they can talk to other systems. When AI-mediated experiences are interoperable, exciting things happen. Reliable structured data is at the root of it—It's what makes agents go and what enables radically adaptive UI. So I was unreasonably excited to see OpenAI announce the addition of new discipline to the model to help ensure the reliability of the structured data it returns. Most of us experience OpenAI’s GPT models as a chat interface, and that’s certainly the interaction of the moment. But LLMs are fluent in lots of languages—not just English or Chinese or Spanish, but JSON, SVG, Python, etc. One of their underappreciated talents is to move fluidly between different representations of ideas and concepts. Here specifically, they can translate messy English into structured JSON. What this means for product designers: Moving nimbly between structured and unstructured data is what enables LLMs to suggest and deliver interface elements, to make function requests to other systems, to act on your behalf, or to share information in new ways. The interoperable ability of Sentient Design systems to "speak machine" is the stuff that will animate the next generation of interaction design. Alas, as in all things LLM, the models sometimes drift a bit from the specific ask—the JSON they come back with isn’t always what we asked for. This latest update is a promising direction for helping us get disciplined responses when we need it—so that Sentient Design experiences can reliably communicate with other systems.

    Introducing Structured Outputs in the API

    Introducing Structured Outputs in the API

    openai.com

  • View organization page for Big Medium, graphic

    825 followers

    Enjoy these fun and inventive ways to consider, explore, and invent AI-powered features and "postures," via the Sentient Design framework.

    View profile for Josh Clark, graphic

    Founder of Big Medium, a digital agency that helps complex organizations design for what’s next. We build design systems, craft exceptional online experiences, and transform digital organizations.

    Is your new AI-powered product feature a hermit or an expat? An automaton or a shapeshifter? A “jack of no trades” or a polymath? These are a few of the nuanced “postures” that I uncovered when exploring the forms of user experience that intelligent interfaces can take. Here’s a whiteboard sketch that I did to explore those postures for the NPC (non-player character) design pattern. More on that in a sec. I’ve adopted the term “posture” to describe how a feature or interaction positions itself in relation to the user. More than just distinct functionality, each posture has its own interaction style, manner of communication, and expectations that it sets. When cooking machine intelligence into interfaces, I’ve found it fundamentally important to identify not only the high-altitude posture (chat, agent, copilot, or tool) but to drill into subtle variations by adjusting the dials of a few key attributes. I wrote a thing called “The Shape of Sentient Design” a few days ago, sharing a visual framework to explore these postures and full landscape of AI-mediated user experiences. (Sentient Design is the term that Veronika and I use for intelligent interfaces that are aware of context and intent so that they can be radically adaptive to user needs in the moment.) You can find that article here: https://lnkd.in/edRumKCm I’ve found the triangle diagram that I shared there to be a powerful thinking tool for explaining and exploring Sentient Design experiences. But! A 2D representation of a complex reality has its limitations—so when I apply one of its design patterns to my product work, I find it helpful to pluck that pattern out of the triangle framework and turn its dials for how grounded, interoperable, and radically adaptive the experience is. The sketch here shows some work I did while developing a NPC product feature. (NPC means “non-player character,” a term from the gaming world that refers to an automated character with pre-determined behaviors. In more general Sentient Design experiences, NPCs might appear as Slack bots, Figma users, or Miro sidekicks; they have a user account and some agency, but the system runs them.) The sketch shows what happens when you waltz the NPC pattern along the spectrum of those three core attributes. What’s cool is that each node really starts to describe degrees of personality, capability, and interaction. And then you can mix and match notes to get “shape-shifting local guides” or “automaton diplomats.” None of this is one-size-fits-all. New ideas emerge. It’s revealing—and super fun.

    • A hand-drawn diagram labeled "Exploring NPCs." The diagram shows three linear spectrums: radically adaptive, grounded, and interoperable. Each spectrum has four nodes from low to extreme, describing what a NPC character is like at that node. From low to high on the radically adaptive experience, NPCs are automaton, squire, self actualizer and shapeshifter. From low to high on grounded spectrum: jack of no trades, local guide, savant, and polymath. From low to high on interoperable: hermit, social butterfly, diplomat, expat.
  • View organization page for Big Medium, graphic

    825 followers

    Big Medium's Veronika Kindred shares a smart take from her research on workplace AI: Today’s cutting-edge technology is becoming tomorrow’s ho-hum office tool. And that’s a good thing. It's shifting from a "secret" edge of individuals to a transparent part of practice and process that elevates the whole team. https://lnkd.in/eHipVwaw

    View profile for Veronika Kindred, graphic

    Associate Producer

    My first post on the Big Medium website! While researching for my upcoming book with Josh Clark, Sentient Design, I've noticed a recurring theme of corporate anxiety surrounding AI. This reminds me of the fall of 2022 and the release of ChatGPT. I spent that time on campus at NYU, and after an initial period of uncertainty, I saw teachers, students, and AI tools find a productive rhythm by the following spring. At Big Medium, we're bringing that same calm, forward-thinking approach to our work with clients. We even have some ideas on how to help YOUR team build a positive and productive relationship with these new sentient tools. More below! #SentientDesign #AI #UX #DigitalExperience #DesignInnovation

    Has the “AI Edge” Become a Dull Blade? | Big Medium

    Has the “AI Edge” Become a Dull Blade? | Big Medium

    bigmedium.com

  • View organization page for Big Medium, graphic

    825 followers

    Big Medium's Josh Clark shares a tool for exploring the many forms of AI-powered features. It turns out the shape of Sentient Design is… triangular.

    View profile for Josh Clark, graphic

    Founder of Big Medium, a digital agency that helps complex organizations design for what’s next. We build design systems, craft exceptional online experiences, and transform digital organizations.

    Forget sparkles; let’s talk triangles. This triangle diagram is a great thinking tool for exploring the UX landscape of AI features. Use it to get your bearings and organize how you approach emerging AI product experiences. Big thanks and huge props to Matt Webb for developing the original visualization. I tweaked Matt’s version to help it click into place for me—and rhyme better with the Sentient Design framework. But most of the diagram comes directly from Matt's giant brain. The triangle plots AI-mediated experiences based on how much each experience blends three characteristics: - Grounded: has the info/training needed for reliable results - Interoperable: shares data and instructions with other systems - Radically adaptive: morphs in real-time to user needs and context Dialing these attributes up and down yields a rich variety of features, but when you pull up to a higher altitude, four fundamental archetypes emerge: tools, copilots, agents, and chat. Each of these (overlapping) archetypes suggests specific functionality, but just as interesting, they also present their own *posture* to the user: - Tools are controlled by the user through prompts or controls (often through iteration that sculpts the result). - Agents flip the script and do their work with little oversight until they return with their results. - Chat presents as a peer to the user in conversations that can go in any direction. - Copilots stake out the middle of the diagram and blend attributes of all of these to provide real-time collaborative support. Dive down into more detail, and specific nodes in the diagram light up to represent AI-mediated experiences, each with its own opportunities and constraints. I’ve found the map helpful for developing ideas and concepts. I take the problem to solve and then roam the triangle to workshop how different AI postures could address it. I’ve also used it for product positioning by mapping clients’ competitors to identify market gaps or to reinforce our clients’ differentiating features. This framework is hugely useful, but it remains (like all maps) a simplified representation. It doesn’t catalog every possible AI interaction model—and that’s okay! Think of the diagram as more of a compass than a map. Rather than a complete catalog of what’s possible, it suggests directions to explore Sentient Design opportunities. Sentient Design is what Veronika and I call intelligent interfaces that feel almost self-aware in their response to user needs. We describe Sentient Design experiences as: aware, radically adaptive, collaborative, multimodal, continuous/ambient, and deferential. Those characteristics are great describing the vibe; what I love about the triangle is that it’s great at describing the *form*. The shape of Sentient Design is triangular. I wrote up lots more about how the map works (and how it doesn’t) along with how and why I adapted it from Matt’s original: https://lnkd.in/edRumKCm

    • A ternary diagram plotting AI-mediated Sentient Design experiences as a matrix of three attributes: Grounded, Interoperable, and Radically Adaptive. The diagram is color coded to reveal four core archetypes: tools, copilots, agents, and chat.
  • Big Medium reposted this

    View profile for Jessi Hall, graphic

    Producing design solutions for what's next with Big Medium

    Our team at Big Medium has been digging into our development process now that we can use AI to expedite our work. We're seeing it work, and it's so exciting! I know we have reason to proceed cautiously, but I'm so on board if we can make hard things easy. I'm super excited about the experimentation Kevin Coyle, Ian Frost, 👋 TJ Pitre, Kelsey Ploransky and Brad Frost are up to.

  • Big Medium reposted this

    View profile for Josh Clark, graphic

    Founder of Big Medium, a digital agency that helps complex organizations design for what’s next. We build design systems, craft exceptional online experiences, and transform digital organizations.

    We're writing a book about Sentient Design and the already-here future of intelligent interfaces. It's all about the form and UX of AI-mediated experiences—but also a framework and philosophy for building them in ways that deliver real benefits while managing the very real risks. I'm delighted to be co-author with Big Medium designer and researcher Veronika Kindred, who brings a sharp eye and a Gen Z perspective to what's around the corner. We're both beside ourselves to be publishing our book with Lou and the Rosenfeld Media team. Their UX books have done so much to ground the craft in good practice, intentionality, and responsibility. I'm excited to add Sentient Design to the lineup. "Sentient Design: AI and the New Digital Experience" will be available late this year or possibly early 2025. We'll get it into your hands as soon as we can! Meanwhile, you can sign up for updates and check out the book's placeholder page and table of contents at the link Lou shared below.

  • Big Medium reposted this

    View profile for Josh Clark, graphic

    Founder of Big Medium, a digital agency that helps complex organizations design for what’s next. We build design systems, craft exceptional online experiences, and transform digital organizations.

    Got AI fatigue? Tired of hearing about how all-powerful AI will do anything and everything—but can't do basic math or get simple facts straight? You can see that it's GREAT at some things. It's just not the cure-all that AI's vested interests suggest. AI has a snake oil problem. Turns out snake oil is actually good for you. The stuff is high in antioxidants, and it’s a potent anti-inflammatory. These modest health benefits do not mean that snake oil will cure cancer, regenerate lost limbs, or reverse aging. As always, be distrustful of folks hyping any solution as a cure-all—but don’t assume it’s useless, either. We might just need to come at it from a different angle. We have this extraordinary technology that's capable of breathtaking new things, and yet the industry has STILL managed to oversell it. That’s too bad, because we’re missing the genuine utility of this latest crop of machine-learning tools by burying it in hype and poorly considered applications. This is not (only) a matter of marketing or hubris—it’s a design problem. The job of UX is to identify problems worth solving, pick the right technology (if any) to solve that problem, and then set expectations and channel behavior in ways that match the system’s capabilities. It requires a clear-eyed understanding of what the technology is good at, what it is not, and where it fits. That's a big part of what we're doing at Big Medium these days—working with clients to figure out how to solve meaningful problems, and using AI in ways that are responsible and tuned to what it can actually do (not what we wish it could do). That's the focus of our Sentient Design practice. Anyhoo, I wrote a thing about this, and I'd love to hear what you think: https://lnkd.in/eisEZS3D

    A.I., Snake Oil, and Miracle-Cure Expectations | Big Medium

    A.I., Snake Oil, and Miracle-Cure Expectations | Big Medium

    bigmedium.com

  • Big Medium reposted this

    View profile for Brad Frost, graphic

    Principal at Big Medium, design system consultant, web designer/developer, speaker, writer, musician, and artist

    In one week our team at Big Medium will be hosting a free virtual event diving into how AI can supercharge many aspects of design system work. Hope to see you there! https://lnkd.in/ekhbYySY #designsystems #ai #generativeai #design #ui #ux #figma #event

    View organization page for Big Medium, graphic

    825 followers

    Registration for our free AI and Design Systems virtual event is now open! Join us on June 13th at 12PM ET as we dig into how AI can be used to supercharge many aspects of design system work. #designsystems #ai #generativeai #event #ui #design #development

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  • Big Medium reposted this

    View profile for Josh Clark, graphic

    Founder of Big Medium, a digital agency that helps complex organizations design for what’s next. We build design systems, craft exceptional online experiences, and transform digital organizations.

    AI and design systems! Someone put their chocolate in my peanut butter! Experience this delicious combo by joining Big Medium for this free online event on June 13. We've been using AI in all kinds of ways to speed and improve how we build and maintain design systems across code, documentation, and design. Our team will share how we've been approaching it—what works and what doesn't—so you can do it, too! You'll get the nitty-gritty from Brad Frost, Kevin Coyle, Afyia Smith, Ian Frost... and me! Learn more at the attached event page, or sign up directly here: https://lnkd.in/ewzsgFwB

    View organization page for Big Medium, graphic

    825 followers

    Registration for our free AI and Design Systems virtual event is now open! Join us on June 13th at 12PM ET as we dig into how AI can be used to supercharge many aspects of design system work. #designsystems #ai #generativeai #event #ui #design #development

    This content isn’t available here

    Access this content and more in the LinkedIn app

  • View organization page for Big Medium, graphic

    825 followers

    We're excited about Sentient Design—and the way Josh Clark makes sense of the opportunities and pitfalls of AI in product design. Please enjoy his latest talk! (And we're especially excited that Josh and Big Medium's Veronika Kindred are putting it all into book form! The forthcoming book, "Sentient Design" will be published by Rosenfeld Media—more on that soon!)

    View profile for Josh Clark, graphic

    Founder of Big Medium, a digital agency that helps complex organizations design for what’s next. We build design systems, craft exceptional online experiences, and transform digital organizations.

    For your viewing pleasure! Here’s my talk introducing Sentient Design. If you and your design team are trying to figure out how to create actually meaningful applications of AI in your product work, I hope this helps. I’d love to hear what you think. Sentient Design is what I call the already-here future of intelligent interfaces: experiences that feel almost self-aware in their response to user needs. Sentient Design moves past static info and presentation to embrace UX as a radically adaptive story. These experiences are conceived and compiled in real time based on your intent in the moment—AI-mediated experiences that adapt to people, instead of forcing the reverse. I think it’s a fun talk! It’s clear-eyed about what AI is crummy at, along with its special strengths and curious characteristics. Turns out that what most of us THINK generative AI is good at is actually what it's worst at. There are other, better opportunities. This is so much more (and in exciting ways, so much less) than chatbots, text prompts, and systems that can write, speak, or draw. In a nutshell, Sentient Design is all about the new opportunities to add intelligence to our interfaces (sometimes just a dash, other times a heaping spoonful). Some of this is so familiar that you might consider it just plain dull (content recommendations or prediction), but there’s a lot of surprising new possibility here, too. It’s all part of our kit as designers now—and especially powerful in combination. Sentient Design describes the form of this new user experience, but it’s also a framework and a philosophy for working with machine learning and AI as design material. And! It’s ALSO a book—or will be soon. More details to come, but I’m writing the Sentient Design book with Veronika Kindred for Rosenfeld Media. But first, the talk. It’s available at the link below in video, audio, text, and slides. (And hey: big, big thanks to Friends of Figma, Miami for hosting the talk and for providing and sharing the video.) https://lnkd.in/ecgWrG5J

    Sentient Design: AI and the Next Chapter of UX | Big Medium

    Sentient Design: AI and the Next Chapter of UX | Big Medium

    bigmedium.com

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