The AIDS Healthcare Foundation has been a long-time partner of billups, and this campaign marks our first collaboration outside the United States. During the International AIDS Conference in Munich, AHF aimed to highlight the excessive price of HIV medications, particularly criticizing Gilead Sciences for prioritizing profit over human lives. AMBERMEDIA GmbH's LED truck was strategically used near the conference venue and at high-traffic locations in Munich to raise awareness on this issue. A parallel demonstration on the same topic complemented the campaign perfectly. #PoweredbyOOH #Deliveredbybillups
billups
Advertising Services
New York, NY 23,856 followers
Reinventing out-of-home planning and placement for the performance age.
About us
billups is reinventing out-of-home planning and placement for the performance age. Blending art and science, billups leads the industry with patented scientific targeting, accurate out-of-home measurement and an AI-powered recommendation engine. billups supports advertisers, agencies and media owners through services and platform technology that make out-of-home as automated and attributable as the most effective digital ads. With offices across the US, Canada, Europe, Middle East, Southeast Asia, and Australia, billups is the largest privately held technology and managed services company in North America to inspire advertisers and agencies to build and measure intelligent campaigns by connecting brands to their audiences.
- Website
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http://www.billups.com
External link for billups
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2003
- Specialties
- Out-of-Home, Outdoor Advertising, Advertising, OOH, DOOH, pDOOH, Managed Services , Media Planning, Media Buying, Advertising Technology, Marketing Technology, Programmatic, Geospatial Systems, Location Intelligence, Measurement, Insights, Reporting, Analytics, Software, and Campaign Automation
Locations
Employees at billups
Updates
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We're thrilled to share that Angie Cutter, Managing Director at billups SEA, will be a featured panelist in the "Measuring ROI in pDOOH" discussion at this year's #MSAFestival2024. Join Angie and other industry leaders as they delve into advanced strategies for tracking brand awareness and sales impact, driving meaningful results. Don't miss out on gaining invaluable insights that could transform your advertising strategies. See you there!
📊 Measuring ROI in pDOOH 📊 Explore methods for measuring the return on investment (ROI) of pDOOH advertising campaigns and tracking their impact on brand awareness and sales. Join us at the MSA Festival of Media 2024. Register now: https://msa-festival.com #MSAFestival #MSAAwards #MSAFA 📈✨
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We’re truly honored to be part of the #OOH campaign for #followingwildfire. This initiative leverages #AI to detect early wildfire signs from social media posts, turning them into vital alerts for forests in #Canada. By tagging images with #followingwildfire, you help spot risks and support swift action. We thank tentree for leading this incredible effort and to our billups Canada Team for securing impactful placements to spread the word. #PoweredbyOOH #Deliveredbybillups
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Tommy Hilfiger recently launched their latest collection in partnership with Mercedes-AMG PETRONAS Formula One Team and designer Clarence Ruth, via a high impact and strategically targeted OOH campaign, designed to drive visibility and engagement with race goers at the recent British Grand Prix weekend. The campaign featured Mercedes-AMG Petronas F1 drivers Lewis Hamilton and George Russell and was seen across iconic London sites, including the Euston Motion+ at Euston Station (Europe's largest indoor LED screen). The brand drove further heat around Silverstone via tactically placed Digital Advans which rotated around the circuit during the Grand Prix. #Deliveredbybillups #PoweredbyOOH
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billups is excited to be a launch partner for Cedara's new Out-of-Home measurement tool. This partnership helps us put sustainability at the heart of our clients' traditional and digital #OOH campaigns. As demand for #emissions #transparency increases, we're teaming up with Cedara to use #GARM and #AdNetZero standards. This tool tracks and reduces OOH carbon emissions, promoting sustainable advertising. Read more: https://hubs.li/Q02KcRF70
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Don’t miss our very own Shankar Moorthy at #MSAFestival2024! He’ll be sharing essential insights on #dataanalytics trends in the #OOH landscape. Looking forward to seeing you there!
🌐 Driving Growth in OOH Advertising with Data Analytics 🌐 In an era of digital transformation, OOH advertising is evolving rapidly. Discover how data analytics and cutting-edge technology drive growth and innovation, offering deeper audience insights, optimized ad placements, and unprecedented campaign measurement. Join us at the MSA Festival of Media 2024. Register now: https://msa-festival.com #MSAFestival #MSAAwards #MSAFA 📈✨
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A great example of the power of #programmatic #DOOH, brought to life through a collaboration with Décathlon Canada via Cossette Media Montreal and Rethink, Hivestack by Perion and our #billups Canada team. In response to the #Microsoft outage, this impactful campaign was executed from brief to live in less than 4 hours, earning The Drum's Ad of the Day. So proud of all the teams involved and excited for many more collaborations to come! #deliveredbybillups #DecathlonSports #SpeedToMarket
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Summer is here, and we're proud to be a part of another exciting #OOH campaign with Oatly! Let's celebrate with a #PiñaOatlada, a dairy-free treat that combines Oatly’s oats with #Malibu for the ultimate #summer indulgence. Try it at the Paradise Arches pop-up in Shoreditch until August 2nd, or find it in select bars and festivals across the UK and Europe throughout the summer. Enjoy! 🌴🍦 #PoweredbyOOH #Deliveredbybillups #Wildposting #Mural #Banner
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Beautiful collaboration! Thank you to all the teams involved.
⛵️On The Water Media is beyond honored to be part of the historic collaboration between J.Crew and USA Swimming! Huge thanks to the billups team for making this happen, and to J.Crew + USA Swimming for trusting us with your epic campaign! #onthewatermedia #sailboatads #summerolympics #summerolympics2024 #jcrew #jcrewstyle 🎥: #repost J.Crew + USA Swimming The latest @usaswimming featuring open water swimmers and Olympians on the Montauk coast: Alex Wall, Elizabeth Beisel, Daniel Carr, Matt Grevers, Cody Miller. 🌊🇺🇸
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Don't miss out on Dr. Stephanie Gutnik's insights in the latest DesignRush podcast and discover how blending #creativity, #data skills, and #consumer psychology can make a good marketer great. 🎧Listen to the podcast: https://hubs.li/Q02HqVkP0 or read the article here 👉https://hubs.li/Q02Hr7Qz0 #marketing #advertising
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