To truly harness the power of first-party data, you need to know how to store and onboard it effectively. In this comprehensive guide, we’ll walk you through the ins and outs of managing first-party data, from storage to onboarding.
About us
Data Axle helps clients create a foundation of clean data, find new leads, develop winning strategies, design beautiful campaigns, and can handle all day-to-day execution needs
- Website
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https://data-axle.com/
External link for Data Axle
- Industry
- Information Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Dallas, Texas
- Type
- Privately Held
- Specialties
- Data, Data Services, Data Technology, CRM, CRM Integration, Real-Time Data, API, Integrations, Data Products, Marketing, Marketing Strategy, Campaign Execution, Campaign Design, B2B, Audiences, Digitial Audiences, and Audience Engagement
Products
Data Axle Local Listings
Local Listing Management Software
One central place to manage info about your business across the web, navigation applications, and virtual assistants.
Locations
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Primary
13155 Noel Road
Suite 1750
Dallas, Texas 75240, US
Employees at Data Axle
Updates
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Data Axle reposted this
Our Senior Vice President, Ken Stout, knows all about the importance of content in B2B lead generation. He recently shared some of his expertise with Demand Gen Report in their piece, “Ranking B2B’s Top 3 Content Formats For Buyer Engagement.” In it, he notes: “Content plays a pivotal role in B2B demand generation as it serves to educate, engage and build trust with potential customers. Quality content positions a company as an industry authority, attracting prospects seeking valuable insights.” Read on for more tips: #B2B #leadgen #demandgen #contentmarketing
Ranking B2B's Top 3 Content Formats For Buyer Engagement - Demand Gen Report
https://www.demandgenreport.com
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Our Senior Vice President, Ken Stout, knows all about the importance of content in B2B lead generation. He recently shared some of his expertise with Demand Gen Report in their piece, “Ranking B2B’s Top 3 Content Formats For Buyer Engagement.” In it, he notes: “Content plays a pivotal role in B2B demand generation as it serves to educate, engage and build trust with potential customers. Quality content positions a company as an industry authority, attracting prospects seeking valuable insights.” Read on for more tips: #B2B #leadgen #demandgen #contentmarketing
Ranking B2B's Top 3 Content Formats For Buyer Engagement - Demand Gen Report
https://www.demandgenreport.com
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Do you know the secret to building a loyalty program that will boost retention rates? Our intern, Olivia Justice, explores the many ways organizations can design a data-driven loyalty program that will yield results. #loyalty #retention #datadrivenmarketing
Six Steps to Building an Effective Loyalty Program Customers Love
data-axle.com
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Our August digital audiences newsletter is here! Check out the latest updates to our transactional data as well as our newest segments. https://lnkd.in/ee5spjmT #digitalaudiences #data #audiences #prospects #digitalmarketing
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From the FTC investigating surveillance pricing, accountability culture, Google making a sharp U-turn on cookies, and Oracle Advertising shuttering its advertising business, July was a busy month. Were you on vacation? Don't worry - our Courtney Black is here to recap everything you might have missed.
July Ad and Martech Trends
data-axle.com
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From creating impactful campaigns to expanding audiences, increasing ROI and everything in between, you're stronger with Data Axle. 💪 Read this compelling testimonial from our valued client, Kim Kolakowski, at Boscov's Department Store, LLC Learn more about how we partner with clients to help them achieve their business goals. https://lnkd.in/gxFK993K #IdentityManagement #PrecisionMarketing #AdTech #MarTech #DataManagement #CustomerInsights #WholePersonMarketing
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Generative AI is the buzzword of 2024. But how are companies actually using it to drive success? Our intern, Punnya Kalapurakkel, is here to illustrate how advertisers are putting generative AI to practical use in their campaigns.
Generative AI in the Wild: 5 Innovative Case Studies From Real Companies
data-axle.com
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As AI applications continue to expand and evolve, agencies are blazing the path to identifying the most effective methods to leverage their capabilities for clients. Data Axle’s President of Enterprise Solutions, Thomas Zawacki, gave his advice along with other industry experts for Forbes in their recent article, “How To Incorporate AI To Solve Agency Clients’ Pain Points.” “To be successful, John Wooden famously said, ‘Be quick, but don’t hurry.’ This sentiment is important for agencies evaluating AI benefits, as there is often an ‘artificial’ sense of urgency to do something. My advice? Unplug. Take the time to develop a strategy that considers your clients, their customers and your employees. Lead with purpose, authenticity and empathy. The rest will fall into place.” #industryinsights #expertinsights #mondaymotivation #AI #Agency #Problemsolving #AIBenefits
Council Post: How To Incorporate AI To Solve Agency Clients’ Pain Points
social-www.forbes.com
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It's official, third-party cookies are here to stay. Our Sal Pecoraro shares why he recommends that you "stay the course" in the face of this week's news.
The Third-Party Cookie is Staying: Here’s What You Need to Know
data-axle.com