About us
Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences and resources for our industry. Digiday is a Digiday Media brand.
- Website
-
http://www.digiday.com
External link for Digiday
- Industry
- Online Audio and Video Media
- Company size
- 51-200 employees
- Headquarters
- New York City
- Type
- Privately Held
- Specialties
- news, media, marketing, programmatic, social media, social marketing, mobile, journalism, technology, brands, agencies, publishers, content marketing, platforms, native advertising, conference, and awards
Locations
-
Primary
New York City, US
-
Shoreditch Works Ltd.
32-38 Scrutton Street
London, EC2A 4RQ, GB
Employees at Digiday
-
James O'Brien
President, Custom, Digiday Media | Editor & Writer | Musician & Filmmaker | Podcast Host
-
Andrew Carlin
Vice President of Sales | Digiday Media (Growth Team)
-
Gabe Gordon
Reach Agency CEO I Agency of the Year (Ad Age, Shorty’s, Streamy's, Digiday)
-
Megan Knapp
President, Events @ Digiday | Monetizing Events, Building Events Businesses, Field Marketing, Event Marketing, Proving ROI from Experiential
Updates
-
Record-breaking isn’t just happening on the track at this year’s Paris Olympics. Though the games are primarily funded by media rights income, commercial sponsorship revenue is on the rise. With brands increasingly eager to associate themselves with the Olympic movement — and favorable advertising conditions increasing the value of those sponsorship deals — the Olympic Games are becoming more reliant on sponsors’ cash to stage the quadrennial event.
Who funds the Olympics? In Paris, sponsors are taking a bigger role than ever before
digiday.com
-
“Our aim is to connect with Gen Z, where creativity thrives,” said Warner Bros. evp of digital marketing Cameron Curtis. “Roblox isn’t just a game; it’s a dynamic community. By introducing ‘Beetlejuice’ in this innovative way, we’re captivating a new audience and driving excitement for the theater experience.”
Why Warner Bros. and Fandango are selling movie tickets inside Roblox
digiday.com
-
Last month, Elon Musk foreshadowed his own legal drama, stating that X had “no choice” but to go to court. He also hinted at potential criminal charges for the involved parties, dubbing GARM a “cartel” with a stranglehold on advertising practices, and blaming it for crippling X’s revenue and ad-based business model. #icymi
X files federal antitrust suit against GARM, WFA, CVS Health, Mars, Orsted, Unilever
digiday.com
-
A new report from Adalytics has advertisers and brand-safety experts asking new questions about the effectiveness of AI systems. Read more: https://buff.ly/4ce32Jf
-
-
It seems businesses are bent on making every surface shoppable, transforming everything that can be an ad network into one. It looks to be a growing trend this year, proven by the growth of the retail media network space, in which even companies beyond traditional retailers like Chase Bank and United Airlines have recently unveiled their own ad offerings to challenge more conventional retail media networks from the likes of Amazon, Walmart and Target. No surface is safe as retail media moves off-site, into brand awareness channels. This shift is fueled by partnerships like the one between Instacart and YouTube, making YouTube ads shoppable for CPG brands, or Walmart’s acquisition of Vizio, that will add streaming capabilities to the retailer’s ad offering. By the end of this year, U.S. advertisers are expected to shell out $54.48 billion on retail media, according to eMarketer. All signs point in the direction of everything that can become an ad network will do just that. But why? And how did we get here?
Companies seem determined to make everything a retail media network. How did we get here?
digiday.com
-
Following Adalytics’ new report questioning the effectiveness of AI-powered brand safety tech, industry insiders have more questions about what works, what doesn’t and what advertisers are paying for. The 100-page report, released Wednesday, examined whether brand-safety tech from companies like DoubleVerify and Integral Ad Science is able to identify problematic content in real time and block ads from appearing next to hate speech, sexual references or violent content. After advertisers expressed shock over the findings, DV and IAS defended their offerings with statements attacking the report’s methodology. According to a blog post by IAS, the company is “driven by a singular mission: to be the global benchmark for trust and transparency in digital media quality.”
What transparency could look like for AI-powered brand safety tech
digiday.com
-
Speed is of the essence for modern agencies in a world where AI and social trends move faster than ever. Digitas recently repositioned itself as a networked experience agency, with one driving insight being the understanding that consumers are “operating in a networked fashion,” said Megan Jones, chief media officer at Publicis-owned Digitas. It’s about understanding people’s behavior as they move through different experiences and content touch points in the customer journey — which is a lot more complex than it used to be. And from there, guiding clients to find the right customers along the way.
Digitas' media chief Megan Jones on adapting to the speed of AI and social trends
digiday.com
-
If you need any evidence that anime has firmly entered the mainstream, look no further than this year’s Paris Olympics Games. Anime’s moment in the zeitgeist — already well underway prior to the Olympics’ July 26 start — has continued to pick up momentum at the world’s premier sporting event. Athletes from several countries have made new fans by striking victory poses from their favorite anime shows, while spectators have populated the internet with memes comparing athletes to anime characters.
Does anime's presence at the Paris Olympics signal the end of the jock-nerd divide?
digiday.com
-
Uber Ads is having a good run. For a two-year-old venture, Uber’s ad business is expected to reach its $1 billion revenue goal this year, based on its run rate, according to the company’s Q2 earnings report released earlier this week. Google’s left turn on its third-party deprecation plan, now leaving users to decide if they want to be tracked, isn’t expected to make #Uber take its foot off the gas anytime soon. Uber is positioning itself as insulated from Google’s cookie fallout, keeping its value proposition around its first-party data, location-based consumer insights and global scale front and center. In this piece by Kimeko McCoy, we speak to Paul Wright, Jon Morgenstern of VaynerMedia, and Jennifer Kohl of VML.
Uber's $1 billion ad business expected to remain untouched amidst Google's third-party cookie fallout
digiday.com