DISQO

“I listen to my team of engineers, support them in achieving their goals, and ensure their voices are heard and valued within the company.” Spoken like a true DISQO leader! 👏Congrats to DISQO’s Leader of the Quarter, Ryan Melfi! He thrives on seeing his team of engineers excel whether in personal growth, collaboration, or product innovation. Ryan’s approach to leadership fosters a culture where we value new ideas, nurture talent, embrace individual strengths. 🪩Read more about Ryan’s approach to leadership: https://hubs.li/Q02KMCXz0

Did you hear? 🍪Cookies are staying… but that doesn’t mean that the industry will rally around them once again. DISQO’s upcoming Ad Age webinar with EssenceMediacom's Katherine Lundeen and Havas Media Network's Katie Kieft will explore how leading agencies are thinking about this new development and what it means for… 👉Targeting 👉Personalization 👉Measurement 📅Mark your calendars for Thursday, August 15 at 1pm ET for this must-attend discussion. Register now: https://hubs.li/Q02JVkrC0

📺 Join DISQO's President of Media Effectiveness Stephen Jepson on August 13 at 12pm ET for a VAB panel discussion about the 2024 State of TV Measurement. Alongside Hearst's Chief Data Officer Jessica Hogue and Affinity Solutions's Chief Business & Marketing Officer Damian Garbaccio, Stephen will dig into what advertisers and media owners should consider to future-proof their tv campaigns. With Google’s latest announcement that the cookie won’t necessarily be crumbling, it’s more important than ever to have transparent conversations about how brands, agencies, and media platforms can effectively navigate the measurement landscape moving forward. 📅 Register now: https://hubs.li/Q02KfsXs0

The Trade Desk has pioneered demand-side advertising and solidified its position as the portal for premium internet. In a new Q&A with their General Manager of Advertiser Insights Jennifer Ng, learn how the industry innovator is approaching ad targeting, personalization, and measurement. Jennifer discusses: 🧑The importance of identity in ad measurement 💡Innovations in the open web and what it means for Adland 📊Why a test-and-learn mentality will set advertisers up for success Get the #insights here: https://hubs.li/Q02K404Z0

🪩We’ve got a new Team Member of the Month to celebrate! As Customer Onboarding Manager, Misty Lerner welcomes new clients to DISQO and educates them about how we will partner with them to deliver value. She plays an integral in setting our customers up for success. Outside of work, Misty is spending time with her two children… often at a baseball or softball game and sometimes going back and forth between the two! Learn more about Misty and her impact at DISQO: https://hubs.li/Q02JrDXN0

🛍️ Retail media search is on the rise as new companies introduce ad networks of their own, invest in video and streaming capabilities, and double down on on-site sponsored content. 🔎 76% of people use retail sites to search for products and brands, as much as they use traditional search engines. DISQO’s latest article features new research on how people engage with search on retail sites today and how brands tap into this engagement to deliver brand impacts and performance outcomes. Read it here: https://hubs.li/Q02JrFwX0 For more #retailmedia insights, watch our recent webinar with EMARKETER featuring CEO and Co-Founder Armen Adjemian: https://hubs.li/Q02JryQy0

🍪 The cookie is no longer crumbling. But… does it even matter? Tune into DISQO’s latest webinar with Ad Age on August 15 at 1pm ET to hear how agency leaders are reacting to this news and what it means for their ad measurement programs. 💡EssenceMediacom's Katherine Lundeen; Havas Media Network's Katie Kieft; and DISQO’s Stephen Jepson will discuss what Google’s latest announcement means for those who have been leading the way with cookieless solutions… and why tapping into the power of first-party, identity-based measurement should remain a top priority. Register: https://hubs.li/Q02JrB090

📱DISQO’s third annual “TikTok Advertising” report found that the majority of people hold positive attitudes toward TikTok ads. Fun and engaging… relevant… inspiring… trendsetting. Brands are successfully integrating their content into the TikTok experience that consumers have come to love and expect. 🤝This is impressive given the increase in sponsored content in TikTok feeds and speaks to the platform’s unique ability to reinforce brand building efforts. Download the full report to learn what resonates with TikTok users today and how brands can continue to foster positive brand impacts on the platform: https://hubs.li/Q02Jp6wj0

🍷The alcohol market is competitive, saturated, and requires strong brand differentiation. The rise of #sobercuriosity and non-alcoholic alternatives have introduced more challenges for brands to win over new customers, while also maintaining customer loyalty. How can alcohol marketers deliver breakthrough brand experiences? 📈A new article from DISQO looks at the role of measurement in understanding and proving alcohol advertising effectiveness. DISQO’s normative data offers insight into where in the funnel alcohol campaigns perform best… and where innovations are needed to create impact. Read it here: https://hubs.li/Q02Jg26p0

Don't miss this discussion with Co-Founder and CEO Armen Adjemian and The Home Depot's Dan Brandt! Understanding how brands tie campaigns to performance outcomes is critical. Learn how you can incorporate these insights into your ad measurement program by registering below.