📣 EMARKETER is back and better than ever! 📣 Find out what it means to be an EMARKETER and discover how PRO+ can elevate your team's strategies, add credibility to your presentations, and drive new business opportunities in 2024 and beyond. 📈 Anticipate tomorrow's market trends for confidence today. Explore our latest offerings with PRO+: https://lnkd.in/gAukFzRX #IAmAnEMARKETER #EMARKETER #insights #trends #marketing #advertising #ecommerce
About us
EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.
- Website
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https://www.emarketer.com/
External link for EMARKETER
- Industry
- Research Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Research, Trends & Analysis, Digital Marketing, Media and Ecommerce, Online Video, Mobile, Consumers & E-Commerce, Usage & Demographics, Social Media, Best Practices, Search Advertising, Traditional Media, and Global Insights
Locations
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Primary
One Liberty Plaza
9th Floor
New York, NY 10006, US
Employees at EMARKETER
Updates
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During May 2024, Costco visitors spent an average of 37.1 minutes in the club, according to Placer.ai, surpassing the dwell times of Sam’s Club and BJ’s Wholesale Club. Learn how the potential of Costco and Wawa’s retail media networks can work for you in Placer.ai’s new report, “Advantages of New Players in the Retail Space.” Download Now: https://lnkd.in/ggFasqTT #retailmedia #costco #wawa
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🎙 The Google Antitrust Ruling, Just Walk Out, the Olympics, and more! Here's what's coming up this week on the Behind the Numbers #podcast: MONDAY The Daily: What to Make of the Google Antitrust Ruling, Part 1—Why Google Lost and the Most Likely Penalties Hosted by Marcus Johnson, featuring Paul Verna and Max Willens 👉 Listen now! https://lnkd.in/e6xXcmjZ TUESDAY The Daily: The Google Antitrust Ruling: Part 2 Hosted by Marcus Johnson, featuring Paul Verna and Max Willens https://lnkd.in/eEbqWuVX WEDNESDAY Reimagining Retail: What next for Just Walk Out? (in-store payments) Hosted by Sara Lebow, featuring Sky Canaves and David Morris https://lnkd.in/eEbqWuVX THURSDAY The Daily: Amazon Q2 Hosted by Marcus Johnson, featuring Jeremy Goldman and Rachel Wolff https://lnkd.in/eEbqWuVX FRIDAY The Weekly Listen: The Olympics Hosted by Marcus Johnson, featuring Ethan Cramer-Flood, Suzy Davidkhanian, and Carina Perkins https://lnkd.in/eEbqWuVX #btnpodcast #retail #advertising #marketing #ecommerce #google #antitrust #olympics
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“EMARKETER is my secret weapon.” 500,000 marketers rely on EMARKETER content daily to inform their strategy, investments, and marketing channel decisions. Top B2B marketers use EMARKETER's media channels to effectively reach and engage them. Access our Media Kit to learn more: https://lnkd.in/dFQyvm_m
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On today's episode of the Behind the Numbers #podcast: Is the consumer sentiment glass half full or half empty? Is the era of one-stop grocery shopping over? Can artificial intelligence move the creativity needle? Will folks want to create AI versions of themselves? Watch the full episode with host Marcus Johnson, analyst Blake Droesch, and vice presidents of content Suzy Davidkhanian and Paul Verna: https://lnkd.in/e2CnMWmZ #consumersentiment #groceryshopping #AI
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We are witnessing a pivotal moment in the creator economy, with marketers increasingly shifting budgets towards influencer marketing as top creators build independent, successful ventures. Access our on-demand webinar featuring VP & Principal Analyst Jasmine Enberg, explore our in-depth roundup, and utilize our cheat sheet to leverage creator partnerships that will elevate your marketing strategy: https://lnkd.in/emETuTTY #creatoreconomy #creator #influencermarketing #marketingstrategy
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Customer behaviors are changing. You need to stay ahead of trends in order to capture their attention. EMARKETER Retail Daily delivers a daily dose of data, news, and insights on the rapid transformation of retail and ecommerce. Subscribe to the Retail Daily newsletter: https://lnkd.in/eDs8SJFg #retail #ecommerce #newsletter
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Jennifer Schulties, executive senior vice president and head of media at Doner Media, utilizes EMARKETER’s data-backed insights to fuel their client presentations and growth strategy. First accessing EMARKETER through the Doner Partners Network, Doner Media needed robust data to establish reliable benchmarks for clients and prospects. "EMARKETER is a good resource to tap into for these, because it offers an industry perspective,” she adds. “There are a lot of category and trend insights that give us a forward-thinking perspective, rather than just backwards-thinking survey data.” Discover how EMARKETER’s insights are driving Doner Media’s client presentations and growth—read the full case study here: https://lnkd.in/eEC4H-KC
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🤖 Generative AI is still maturing, but marketers aren’t waiting to fold it into their workflows, including content creation to audience segmentation. Marketers’ top use case is personalization, but they say copywriting has the most potential. Here are 5 charts demonstrating how marketers are using generative AI right now: https://lnkd.in/eXXF6DJX #marketing #genAI #generativeAI
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🔑 Key stat: 50% of US shoppers use retail apps to get the best prices, according to a May 2024 SPAR Group report. 📊 EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. Go beyond the charts. Subscribe to the Chart of the Day newsletter: https://lnkd.in/eJZ4ninZ #chartoftheday #newsletter #retail
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