📣 EMARKETER is back and better than ever! 📣 Find out what it means to be an EMARKETER and discover how PRO+ can elevate your team's strategies, add credibility to your presentations, and drive new business opportunities in 2024 and beyond. 📈 Anticipate tomorrow's market trends for confidence today. Explore our latest offerings with PRO+: https://lnkd.in/gAukFzRX #IAmAnEMARKETER #EMARKETER #insights #trends #marketing #advertising #ecommerce
About us
EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.
- Website
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https://www.emarketer.com/
External link for EMARKETER
- Industry
- Research Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Research, Trends & Analysis, Digital Marketing, Media and Ecommerce, Online Video, Mobile, Consumers & E-Commerce, Usage & Demographics, Social Media, Best Practices, Search Advertising, Traditional Media, and Global Insights
Locations
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Primary
One Liberty Plaza
9th Floor
New York, NY 10006, US
Employees at EMARKETER
Updates
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On today's episode of the Behind the Numbers #podcast: Is the consumer sentiment glass half full or half empty? Is the era of one-stop grocery shopping over? Can artificial intelligence move the creativity needle? Will folks want to create AI versions of themselves? Watch the full episode with host Marcus Johnson, analyst Blake Droesch, and vice presidents of content Suzy Davidkhanian and Paul Verna: https://lnkd.in/e2CnMWmZ #consumersentiment #groceryshopping #AI
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We are witnessing a pivotal moment in the creator economy, with marketers increasingly shifting budgets towards influencer marketing as top creators build independent, successful ventures. Access our on-demand webinar featuring VP & Principal Analyst Jasmine Enberg, explore our in-depth roundup, and utilize our cheat sheet to leverage creator partnerships that will elevate your marketing strategy: https://lnkd.in/emETuTTY #creatoreconomy #creator #influencermarketing #marketingstrategy
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Customer behaviors are changing. You need to stay ahead of trends in order to capture their attention. EMARKETER Retail Daily delivers a daily dose of data, news, and insights on the rapid transformation of retail and ecommerce. Subscribe to the Retail Daily newsletter: https://lnkd.in/eDs8SJFg #retail #ecommerce #newsletter
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Jennifer Schulties, executive senior vice president and head of media at Doner Media, utilizes EMARKETER’s data-backed insights to fuel their client presentations and growth strategy. First accessing EMARKETER through the Doner Partners Network, Doner Media needed robust data to establish reliable benchmarks for clients and prospects. "EMARKETER is a good resource to tap into for these, because it offers an industry perspective,” she adds. “There are a lot of category and trend insights that give us a forward-thinking perspective, rather than just backwards-thinking survey data.” Discover how EMARKETER’s insights are driving Doner Media’s client presentations and growth—read the full case study here: https://lnkd.in/eEC4H-KC
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🤖 Generative AI is still maturing, but marketers aren’t waiting to fold it into their workflows, including content creation to audience segmentation. Marketers’ top use case is personalization, but they say copywriting has the most potential. Here are 5 charts demonstrating how marketers are using generative AI right now: https://lnkd.in/eXXF6DJX #marketing #genAI #generativeAI
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🔑 Key stat: 50% of US shoppers use retail apps to get the best prices, according to a May 2024 SPAR Group report. 📊 EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. Go beyond the charts. Subscribe to the Chart of the Day newsletter: https://lnkd.in/eJZ4ninZ #chartoftheday #newsletter #retail
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What's the likelihood of people using OpenAI's new SearchGPT? How much of a minefield is dynamic pricing? Is it better for shoppers to have fewer choices? How are Olympic athletes changing? Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian, and analysts Evelyn Mitchell-Wolf, and Max Willens. Watch the full episode on YouTube: https://lnkd.in/eE3M3gaw Listen to the full episode on Apple Podcasts: https://lnkd.in/ea6YCBQD #podcast #searchGPT #OpenAI #AI #olympics
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🛍 The way consumers shop in 2024 is changing rapidly. Social media’s role in product research is growing, especially for Gen Z, while in-store retail remains strong. This combination of digital and physical channels demands a cohesive marketing strategy. Access our full report to gain actionable insights into the new consumer journey: https://lnkd.in/eUrgj7ND #pathtopurchase #socialmedia #retail #ecommerce
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"[Kamala] comes off as really authentic and genuine as 'brat,' as Charli xcx has said. And while I don't know that she herself is necessarily plugged into internet culture, she definitely has a team that is, and she's clearly prioritizing that." In today's episode of the Behind the Numbers podcast, we're diving deep into the cultural phenomenon of "Brat" and its significance in Vice President Kamala Harris's campaign strategy. We explore the power of social media in modern politics, discuss whether riding the "Brat" wave is replicable, and consider the potential risks involved. 🎧 Tune in to the full episode with Jasmine Enberg and Paul Verna: https://lnkd.in/eEfnKr-r #podcast #charlixcx #brat #bratsummer #kamalaharris #advertising #marketing
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